{"product_id":"kevin-murphy-rough-rider-moldable-styling-clay-sulphate-free-matte-texture-with-strengthening-botanicals","title":"KEVIN.MURPHY Rough.Rider moldable styling clay — sulphate-free matte texture with strengthening botanicals","description":"\u003cstrong\u003eKEVIN.MURPHY ROUGH.RIDER Clay is a moldable styling clay that delivers a gritty matte finish with long-lasting hold while helping strengthen hair with botanical extracts.\u003c\/strong\u003e\n\n\u003cp\u003eRough.Rider is a styling clay from KEVIN.MURPHY designed to shape and texturize hair without shine. Its coarse, oily-grit texture gives control and separation across lengths, while a blend of soy and bamboo extracts supports hair strength and helps smooth rough ends. Formulated without sulphates or parabens and not tested on animals, it fits an eco-conscious routine and salon-quality styling at home.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this clay create a matte, sculpted look?\u003c\/h3\u003e\n\u003cp\u003eThe formula’s textured base grips hair fibers to create definition and separation without gloss. You can work it between fingers for precise placement or apply broadly for tousled volume; it stays pliable so styles can be reworked throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOily, gritty consistency for matte texture and hold\u003c\/li\u003e\n  \u003cli\u003eMoldable finish that doesn’t stiffen into a helmet\u003c\/li\u003e\n  \u003cli\u003eStrong hold suitable for shaping short to medium lengths\u003c\/li\u003e\n  \u003cli\u003eReworkable all day—reshape without adding shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill ROUGH.RIDER help protect or improve weak or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes—while primarily a styling product, it includes plant-derived actives that support hair resilience. Soya bean and bamboo extracts help reinforce fibers and seal jagged ends, so styling contributes to a stronger appearance over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoya bean extract to nourish and support elasticity\u003c\/li\u003e\n  \u003cli\u003eBamboo extract to strengthen and smooth cuticle edges\u003c\/li\u003e\n  \u003cli\u003eSeals rough ends to reduce the look of split ends while styling\u003c\/li\u003e\n  \u003cli\u003eSuitable for repeated use as part of a strengthening routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this clay for best results on different hair types?\u003c\/h3\u003e\n\u003cp\u003eRub a small amount between palms to warm the clay, then apply to dry or slightly damp hair. For fine hair, use sparingly at roots for lift; for thicker hair, work through mid-lengths to ends to define texture and control bulk.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShort hair: apply directly to roots and ends for shape and separation\u003c\/li\u003e\n  \u003cli\u003eMedium\/long hair: focus on mid-lengths and ends for texture without stiffness\u003c\/li\u003e\n  \u003cli\u003eFine hair: use a minimal amount to avoid weighing hair down\u003c\/li\u003e\n  \u003cli\u003eReapply or work with fingers to restyle during the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eRough.Rider is free from sulphates and parabens, which many people with treated hair prefer. While not a scalp treatment, its cruelty-free and gentle formulation makes it compatible with color services and daily styling routines when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulphate-free and paraben-free formulation\u003c\/li\u003e\n  \u003cli\u003eCruelty-free brand standards\u003c\/li\u003e\n  \u003cli\u003eDesigned to work alongside salon hair color and treatments\u003c\/li\u003e\n  \u003cli\u003eWashable with regular shampoo—no heavy residue when rinsed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KEVIN.MURPHY ROUGH.RIDER Clay suits anyone seeking a strong, matte look with flexible control—barbers and stylists shaping short cuts, people who prefer textured, undone styles, and users with colored or fragile hair who want a plant-backed strengthening boost from their styling product. If you want a reworkable clay that combines hold, texture and botanical support without sulphates or parabens, Rough.Rider is built for that purpose.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKaolin clay, bentonite, water, glycerin, dimethicone, fragrance, preservatives.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use ROUGH.RIDER on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to towel-dried hair for softer texture or to dry hair for stronger separation and matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this clay weigh my hair down?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Used sparingly it won’t. Start with a small amount and add as needed to avoid weighing fine hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":51487992283369,"sku":"B00HZSJZ9M","price":111.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kevin-murphy-rough-rider-front-jar.jpg?v=1783298954","url":"https:\/\/cervaaustralia.com\/products\/kevin-murphy-rough-rider-moldable-styling-clay-sulphate-free-matte-texture-with-strengthening-botanicals","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}