{"product_id":"kevin-murphy-plumping-wash-densifying-shampoo-250-ml-weightless-volume-for-fine-thinning-hair","title":"KEVIN.MURPHY Plumping.Wash Densifying Shampoo 250 mL — Weightless Volume for Fine, Thinning Hair","description":"\u003cp\u003e\u003cstrong\u003eKEVIN.MURPHY PLUMPING.WASH is a densifying shampoo formulated to give fine, thinning and aging hair fuller-looking body and improved manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight shampoo cleanses while targeting the appearance of density: botanical actives and nutrient-rich extracts work to support hair fiber nutrition and scalp circulation without weighing strands down. Designed for daily use, PLUMPING.WASH pairs with the PLUMPING.RINSE conditioner to help create a thicker-looking finish that styles more easily and feels resilient.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PLUMPING.WASH add volume without heaviness?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances cleansing and fortification, removing build-up while leaving a buoyant texture on each strand. Gentle surfactants avoid stripping, and conditioning agents provide slip so hair detangles and lifts at the root for natural-looking volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, non-greasy foaming base that cleanses effectively\u003c\/li\u003e\n  \u003cli\u003eWeightless conditioning polymers to support lift\u003c\/li\u003e\n  \u003cli\u003eDesigned for daily use so volume builds without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat active ingredients are responsible for thicker-looking hair?\u003c\/h3\u003e\n\u003cp\u003ePLUMPING.WASH blends plant-derived extracts and botanicals chosen to nourish and invigorate the scalp environment. Ingredients like ginger root and nettle extracts are included to help stimulate circulation and provide antioxidants and minerals that support the look and feel of stronger strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGinger root extract — supports scalp circulation and freshness\u003c\/li\u003e\n  \u003cli\u003eNettle extract — rich in minerals to help body and resilience\u003c\/li\u003e\n  \u003cli\u003eParaben- and sulphate-free formulation for gentler daily care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into the scalp to create a rich lather, then rinse thoroughly. Use every time you wash and follow with PLUMPING.RINSE to seal cuticles and build extra body; style as usual to reveal thicker-looking results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage gently at roots to boost lift and circulation\u003c\/li\u003e\n  \u003cli\u003eRinse fully, then apply PLUMPING.RINSE mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use; adjust frequency to your hair needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on coloured or chemically-treated hair?\u003c\/h3\u003e\n\u003cp\u003ePLUMPING.WASH is formulated without parabens and sulphates, making it a compatible option for many colour- and chemically-treated hair types. The gentle cleansing base helps preserve treatment longevity while supporting the appearance of body and strength.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eParaben-free and sulphate-free to reduce aggressive stripping\u003c\/li\u003e\n  \u003cli\u003eSafe for most coloured and treated hair routines\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner or treatment suited to your specific service\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KEVIN.MURPHY PLUMPING.WASH is ideal for anyone with fine, thinning or ageing hair seeking a salon-grade shampoo that enhances fullness without heaviness. It suits daily washers, those looking to improve styling hold and people who prefer botanical-forward formulas that are kinder to colour-treated hair. If you want a lightweight, nourishing cleanse that supports a thicker-looking finish, PLUMPING.WASH is formulated to fit into everyday routines and salon regimens alike.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Amodimethicone, Panthenol, Acronychia Acidula Fruit Extract, Callitris Columellaris Leaf\/Wood Extract, Callitris Glaucophylla Leaf Extract, Butyrospermum Parkii Butter, Oryza Sativa Bran Oil, Rice Amino Acids, Hydrolyzed Pea Protein, Bromelain, Papain, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propylene Glycol Dicaprylate\/Dicaprate, Polyquaternium-37, Silicone Quaternium-16,\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use PLUMPING.WASH every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, sulphate-free formula is suitable for daily use to maintain lightweight volume and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe on colour-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. PLUMPING.WASH is paraben- and sulphate-free and formulated to be compatible with most colour- and chemically-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":51487994085609,"sku":"B00KQXIJB8","price":132.12,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kevin-murphy-plumping-wash-front-packaging.jpg?v=1783299089","url":"https:\/\/cervaaustralia.com\/products\/kevin-murphy-plumping-wash-densifying-shampoo-250-ml-weightless-volume-for-fine-thinning-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}