{"product_id":"kevin-murphy-free-hold-styling-paste-100-g-3-5-oz-medium-hold-natural-gloss","title":"KEVIN.MURPHY Free.Hold Styling Paste 100 g \/ 3.5 oz — Medium Hold, Natural Gloss","description":"\u003cp\u003e\u003cstrong\u003eKEVIN.MURPHY FREE.HOLD is a medium-hold styling paste that sculpts hair with flexible control and a natural glossy finish while being free from parabens and sulphates.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFREE.HOLD is a versatile styling paste formulated for all hair types that provides workable hold, adds thickness and shine, and withstands warm conditions without stiffness. Infused with carnauba wax for body, lanolin wax for smoothness, and yerba mate for vibrancy, this lightweight cream paste helps you shape hair, tame flyaways, and craft texture with a polished look. It’s cruelty-free and designed to deliver salon-level results at home without harsh sulphates or parabens.\u003c\/p\u003e\n\n\u003ch3\u003eHow does FREE.HOLD perform on different hair textures?\u003c\/h3\u003e\n\u003cp\u003eFREE.HOLD is built to adapt: it provides enough structure for fine hair to gain visible thickness while giving medium-hold control to medium and coarser textures without weighing them down. The wax blend adds body and slip to help distribute the product evenly, so styles remain touchable rather than crunchy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: builds volume and separation without heavy residue\u003c\/li\u003e\n  \u003cli\u003eMedium hair: shapes styles and smooths frizz with moderate control\u003c\/li\u003e\n  \u003cli\u003eCoarse or thick hair: defines texture and reduces bulk while keeping movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finish and hold level should I expect from this paste?\u003c\/h3\u003e\n\u003cp\u003eExpect a medium, flexible hold that allows restyling through the day and a subtle, natural shine rather than a high-gloss or matte lock. The paste gives hair a groomed appearance with a sheen that enhances dimension and reflects healthy-looking hair rather than an oily finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHold strength: medium and pliable for reshaping\u003c\/li\u003e\n  \u003cli\u003eFinish: natural, light gloss that enhances texture\u003c\/li\u003e\n  \u003cli\u003eFeel: non-stiff, touchable, and free from residue buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply FREE.HOLD for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your palms and work through damp or dry hair to create separation, piecey texture or overall shape. Start with a fingertip-sized amount and build as needed—less is often more—focusing on roots for lift or mid-lengths and ends for definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApplication: rub between palms to emulsify before applying\u003c\/li\u003e\n  \u003cli\u003eOn damp hair: use for soft hold and boosted volume\u003c\/li\u003e\n  \u003cli\u003eOn dry hair: use for texture, separation and finishing touches\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich key ingredients are included and what do they do?\u003c\/h3\u003e\n\u003cp\u003eFREE.HOLD combines naturally derived waxes and botanical energizers to support styling and appearance without harsh additives. Carnauba wax contributes thickness and hold, lanolin wax smooths and lubricates strands, and yerba mate adds shine and a vibrant finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCarnauba wax: builds body and structure\u003c\/li\u003e\n  \u003cli\u003eLanolin wax: lubricates for smooth application and shine\u003c\/li\u003e\n  \u003cli\u003eYerba mate: helps impart radiant-looking hair surface\u003c\/li\u003e\n  \u003cli\u003eFormulation: sulphate-free, paraben-free, cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? KEVIN.MURPHY FREE.HOLD is ideal for anyone seeking a flexible, medium-hold styling paste that creates natural-looking shine and texture without heavy residue or harsh chemicals. It suits people who want salon-quality shaping for everyday styles—whether you need volume on fine hair, definition for short cuts, or polished texture for longer looks—while preferring cruelty-free and paraben-free products. Use it at home or in the salon to craft touchable, adaptable styles that can be refreshed throughout the day.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, glycerin, dimethicone, cetyl alcohol, stearic acid, fragrance, tocopherol (vitamin E), preservatives.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is FREE.HOLD suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its lightweight, buildable formula is designed for regular use and rinses out with shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will FREE.HOLD leave hair sticky or stiff?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It provides a flexible medium hold with a natural finish without sticky or crunchy residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":51488010436841,"sku":"B011SFW486","price":111.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kevin-murphy-free-hold-front-packaging.jpg?v=1783299759","url":"https:\/\/cervaaustralia.com\/products\/kevin-murphy-free-hold-styling-paste-100-g-3-5-oz-medium-hold-natural-gloss","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}