{"product_id":"kevin-murphy-anti-gravity-volumising-texturising-lotion-150-ml-lightweight-root-lift-shine-frizz-control","title":"KEVIN.MURPHY ANTI.GRAVITY volumising texturising lotion 150 mL — lightweight root lift, shine \u0026 frizz control","description":"\u003cp\u003e\u003cstrong\u003eANTI.GRAVITY is a lightweight texturising lotion from KEVIN.MURPHY that builds noticeable volume, adds texture and shine, and controls flyaways without weighing hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a versatile styling aid for every hair type, ANTI.GRAVITY creates fuller-looking hair while remaining residue-free and gentle on the scalp. This 150 mL \/ 5.1 fl oz formula focuses on lift and definition—whether you’re prepping for a blowout, defining natural waves, or refreshing second-day styles. The product is formulated without sulphates or parabens and aligns with KEVIN.MURPHY’s cruelty-free approach.\u003c\/p\u003e\n\n\u003ch3\u003eHow will ANTI.GRAVITY change my daily styling routine?\u003c\/h3\u003e\n\u003cp\u003eUse ANTI.GRAVITY as a prep or finishing step to increase body and manageability. It works on damp hair before drying to boost lift at the roots, or on dry hair to create separation and revive texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to damp roots for long-lasting volume when blow-drying.\u003c\/li\u003e\n  \u003cli\u003eBlend through mid-lengths and ends to thicken fine or limp strands.\u003c\/li\u003e\n  \u003cli\u003eUse a touch on dry hair to redefine layers or add piecey texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my hair feel heavy or sticky?\u003c\/h3\u003e\n\u003cp\u003eNo—the formulation targets fullness without a heavy residue. The lotion absorbs quickly and leaves hair touchable, with a natural-looking finish rather than a stiff hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight emulsion that builds body without crunchiness.\u003c\/li\u003e\n  \u003cli\u003eDries down cleanly so hair remains flexible and soft to the touch.\u003c\/li\u003e\n  \u003cli\u003eSuitable for repeated use between washes without buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan ANTI.GRAVITY tame flyaways while adding shine?\u003c\/h3\u003e\n\u003cp\u003eYes—this product smooths stray hairs and imparts luminous sheen while preserving volume. It balances control and radiance, helping styles look polished without appearing flat.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduces frizz and flyaways for a neater silhouette.\u003c\/li\u003e\n  \u003cli\u003eEnhances natural shine for a healthy-looking finish.\u003c\/li\u003e\n  \u003cli\u003eMaintains lift at the root while improving overall texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this lotion safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eANTI.GRAVITY is formulated without sulphates and parabens, making it a gentler option for color-treated and chemically altered hair. Its lightweight properties help preserve styled shapes without aggressive stripping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulphate-free and paraben-free formulation reduces harsh surfactants.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy base suited to fragile, processed, or fine textures.\u003c\/li\u003e\n  \u003cli\u003eCompatible with salon color and regular salon treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ANTI.GRAVITY is ideal for anyone seeking instant, long-lasting volume and improved texture—especially people with fine, limp, or medium-thickness hair who want body without stiffness. It’s equally useful for those who style daily with heat tools and want a lightweight product that supports blowouts, waves, or layered cuts. If you prefer clean formulations, value shine and manageability, and want a cruelty-free styling aid, this KEVIN.MURPHY texturising lotion is designed to slot into your routine.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua) (Eau), VP\/VA Copolymer, Lavandula Intermedia Flower\/Leaf\/Stem Extract*, Honey (Mel) (Miel), Squalane, Hydrogenated Polydecene, Trideceth-10, Polysorbate 20, Polysorbate 60, VP\/DMAPA Acrylates Copolymer, Sodium Laneth-40 Maleate\/Styrene Sulfonate Copolymer, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Benzalkonium Chloride, Fragrance (Parfum), Linalool, Limonene, Benzyl Benzoate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much ANTI.GRAVITY should I use for fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea-sized amount at the roots and increase slightly for longer hair; distribute through damp hair before blow-drying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ANTI.GRAVITY safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulphates and parabens, making it suitable for color-treated and chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":51487729189097,"sku":"B00140RXHS","price":110.51,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kevin-murphy-anti-gravity-front-label.jpg?v=1783289473","url":"https:\/\/cervaaustralia.com\/products\/kevin-murphy-anti-gravity-volumising-texturising-lotion-150-ml-lightweight-root-lift-shine-frizz-control","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}