{"product_id":"keratin-research-clarifying-shampoo-for-brazilian-keratin-120ml-pre-wash-deep-cleans-to-boost-treatment-absorption","title":"KERATIN RESEARCH clarifying shampoo for Brazilian keratin — 120ml pre-wash, deep-cleans to boost treatment absorption","description":"\u003cp\u003e\u003cstrong\u003eKERATIN RESEARCH Complex Brazilian Keratin Hair Treatment is a professional-grade clarifying pre-wash designed to deeply cleanse hair and prime the cuticle for optimal keratin treatment absorption.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 120ml clarifying shampoo is formulated specifically to prepare hair for a Brazilian keratin service. Unlike everyday shampoos, it uses a higher pH and concentrated cleansing agents to remove styling buildup, oils, and residue so the hair cuticle opens and becomes more receptive to the keratin formula that follows. Use as the first step in-salon or at home before applying the keratin treatment to enhance evenness and longevity of results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pre-wash improve keratin treatment results?\u003c\/h3\u003e\n\u003cp\u003eBy eliminating product build-up and surface oils, the clarifying formula ensures keratin molecules can contact the hair shaft evenly. This reduces patchiness and helps the smoothing complex bond more uniformly during the treatment process.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep-cleans cuticle surface for consistent keratin adhesion\u003c\/li\u003e\n  \u003cli\u003eOpens hair cuticle with a higher pH to boost absorption\u003c\/li\u003e\n  \u003cli\u003eRemoves residues that can block treatment penetration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I use the clarifying shampoo in my keratin routine?\u003c\/h3\u003e\n\u003cp\u003eUse this product as the initial step immediately before applying the keratin treatment. It’s intended as a pre-treatment wash to create a clean, neutral canvas so the subsequent keratin service performs predictably.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply once at the start of the keratin protocol\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to remove loosened impurities\u003c\/li\u003e\n  \u003cli\u003eFollow with the keratin formula while hair is ready to receive treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for all hair types or colors?\u003c\/h3\u003e\n\u003cp\u003eThe formulation targets residue and cuticle cleansing rather than conditioning, so it suits a wide range of hair textures and color-treated hair when used correctly. Because it uses stronger cleansing action, follow with the recommended keratin step and conditioning protocols to restore softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for natural and color-treated hair when used as directed\u003c\/li\u003e\n  \u003cli\u003eWorks on fine, medium, and coarse textures to improve treatment uptake\u003c\/li\u003e\n  \u003cli\u003eNot intended as a daily shampoo—designed for pre-treatment use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the practical benefits in salon or at-home keratin services?\u003c\/h3\u003e\n\u003cp\u003eIn professional and at-home systems alike, starting with a clarifying pre-wash reduces variables that can interfere with performance. That predictability helps stylists and users achieve smoother, more consistent results after the keratin application and heat sealing steps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMakes keratin distribution more even, lowering touch-up needs\u003c\/li\u003e\n  \u003cli\u003eHelps maximize the efficiency of the keratin product used afterward\u003c\/li\u003e\n  \u003cli\u003eCompact 120ml size is convenient for salon kits and travel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This clarifying pre-wash is for stylists and individuals preparing hair for a Brazilian keratin treatment who need a targeted, higher-pH shampoo to remove buildup and prime the cuticle. If you plan on performing a keratin service—professionally or at home—and want predictable, even results, this product provides the essential first step.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this clarifying shampoo daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It's formulated as a pre-treatment step for keratin services, not daily cleansing. Use only before the keratin application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this remove hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It targets surface residue rather than dye molecules, but color-treated hair should follow the full keratin protocol and conditioning steps after use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KERATIN RESEARCH","offers":[{"title":"Default Title","offer_id":51486880235753,"sku":"B00S1S2SRQ","price":59.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/keratin-research-clarifying-shampoo-front-packaging.jpg?v=1783244343","url":"https:\/\/cervaaustralia.com\/products\/keratin-research-clarifying-shampoo-for-brazilian-keratin-120ml-pre-wash-deep-cleans-to-boost-treatment-absorption","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}