{"product_id":"kerastase-lincroyable-blowdry-serum-strong-hold-heat-protective-styling-serum-450-f-protection-frizz-control","title":"KÉRASTASE L'incroyable Blowdry Serum — Strong Hold Heat-Protective Styling Serum, 450°F Protection, Frizz Control","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE L'incroyable Blowdry Serum is a styling serum that delivers strong, flexible hold, high-level heat protection up to 450°F, and frizz control for smooth, restyleable blowouts.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a multi-benefit pre-styling lotion, this KÉRASTASE formula smooths, protects, and shapes hair during blow-drying or when you use heated tools. Lightweight yet effective, the serum combines polymers, glycerin, and beeswax to lock in shine, manage flyaways, and leave hair workable so you can restyle without stiffness. It pairs with your regular shampoo and conditioner and finishes well under a flexible hairspray for longer-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does L'incroyable Blowdry Serum protect hair from heat styling?\u003c\/h3\u003e\n\u003cp\u003eThe serum forms a protective shield around each strand that helps defend hair when using blow dryers, flat irons, or curling tools. The thermo-protective system is formulated to withstand temperatures up to 450°F, reducing immediate heat stress while allowing for repeated styling and restyling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHeat protection rated up to 450°F for heated tools\u003c\/li\u003e\n  \u003cli\u003ePolymers create a lightweight protective film\u003c\/li\u003e\n  \u003cli\u003eGlycerin helps maintain hydration during styling\u003c\/li\u003e\n  \u003cli\u003eFormulated for repeated restyling without heavy buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it control frizz and keep a blowout smooth?\u003c\/h3\u003e\n\u003cp\u003eYes — the combination of beeswax and smoothing agents helps tame frizz and flyaways while adding reflective shine. It smooths cuticle irregularities so hair appears sleeker after blow-drying and stays manageable throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBeeswax targets stubborn frizz and humidity\u003c\/li\u003e\n  \u003cli\u003eLeaves a soft, non-greasy finish with visible shine\u003c\/li\u003e\n  \u003cli\u003eHelps lock in a polished blowout without stiffness\u003c\/li\u003e\n  \u003cli\u003eWorks on a variety of hair textures for smoother results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results and restyling?\u003c\/h3\u003e\n\u003cp\u003eApply on towel-dried hair before blow-drying: dispense two pumps for fine to normal hair and distribute evenly from mid-length to ends. Blow-dry and style as desired; the formula keeps hair workable so you can reheat and reshape without needing extra product between styles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 2 pumps for fine\/normal hair; increase slightly for thicker hair\u003c\/li\u003e\n  \u003cli\u003eApply on towel-dried hair, concentrate on mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eBlow-dry to shape; reheating allows easy restyling\u003c\/li\u003e\n  \u003cli\u003eFinish with a flexible hairspray like Laque Couture for extended hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it compatible with my existing KÉRASTASE routine?\u003c\/h3\u003e\n\u003cp\u003eThe serum integrates smoothly with most KÉRASTASE shampoos, conditioners, and stylers and can be used daily or when you plan to heat-style. It’s formulated to enhance a professional-level blowout while remaining light enough for regular use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks alongside KÉRASTASE treatment and styling collections\u003c\/li\u003e\n  \u003cli\u003eLight texture avoids weighing down fine hair\u003c\/li\u003e\n  \u003cli\u003eDesigned for use before heat tools and for restyling sessions\u003c\/li\u003e\n  \u003cli\u003eComplements finishing sprays for long-lasting results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? L'incroyable Blowdry Serum is ideal for anyone who frequently blow-dries or uses heated tools and wants a salon-like, frizz-free finish with the freedom to restyle. Suitable for fine to normal hair (use the suggested pump amounts) and effective across many textures, it’s particularly useful if you need heat defense up to 450°F, enhanced shine, and flexible hold without heaviness. If you seek a reliable pre-styling product that smooths, protects, and keeps hair workable, this serum is geared toward active styling routines and professional-quality blowouts.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water, Dimethicone, Cetearyl Alcohol, Cera Alba\/Beeswax, Phenyl Trimethicone, Amodimethicone, Polyquaternium-37, Vinylamine\/Vinylformamide Copolymer, Dimethiconol, Phenoxyethanol, Trideceth-5, Propylene Glycol Dicaprylate\/Dicaprate, Teareth-20, Cetyl Hydroxyethylcellulose, Glycerin, Peg-30 Glyceryl Stearate, Copernicia Cerifera Cera\/Carnauba Wax, Hydrogenated Styrene\/Butadiene Copolymer, Trideceth-10, Ppg-1 Trideceth-6, Alcohol Denat., Mica, Chlorhexidine Digluconate, Benzyl Salicylate, Ci 77891\/Titanium Dioxide, Limonene, Benzyl Alcohol, Linalool, Acetic Acid, Citronellol, Geraniol, Hexyl Cinnamal, Caramel, Hydroxycitronellal, Ci 77491\/Iron Oxides, Alpha-Isomethyl Ionone, Parfum\/Fragrance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to towel-dried (damp) hair before heat styling; it’s formulated for pre-heat use and restyling when reheated.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for colored or treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s suitable for color-treated hair and offers protection during heat styling without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":51487663456489,"sku":"B01CJO59OG","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kerastase-incroyable-blowdry-front-bottle.jpg?v=1783286645","url":"https:\/\/cervaaustralia.com\/products\/kerastase-lincroyable-blowdry-serum-strong-hold-heat-protective-styling-serum-450-f-protection-frizz-control","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}