{"product_id":"kerastase-genesis-strengthening-nutri-fortifiant-shampoo-for-weak-or-damaged-normal-to-dry-hair-reduces-breakage-hydrates","title":"KÉRASTASE Genesis Strengthening Nutri-Fortifiant Shampoo — For Weak or Damaged, Normal to Dry Hair, Reduces Breakage \u0026 Hydrates","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Genesis Strengthening Nutri-Fortifiant Shampoo is a fortifying cleansing formula that gently clarifies the scalp, hydrates the fiber and helps reduce breakage for weakened, dry hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo pairs Edelweiss Native Cells and Ginger Root to target hair that is prone to falling due to breakage. The cream-to-foam texture cleanses without stripping, adds moisture to dry strands, and prepares hair for easier detangling and styling. It’s designed for normal to dry hair types that need both nourishment and reinforcement along the length.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce breakage without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on strengthening the fiber while maintaining a light, balanced finish. Active botanicals and fortifying agents work at the cuticle to improve elasticity and resistance to mechanical stress, so hair is less likely to snap during brushing or styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing action removes impurities while conserving natural oils\u003c\/li\u003e\n  \u003cli\u003eEdelweiss Native Cells help preserve and reinforce hair structure\u003c\/li\u003e\n  \u003cli\u003eHydrating actives restore moisture to dry strands without heavy residue\u003c\/li\u003e\n  \u003cli\u003eImproves detangling to reduce tension-related breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo clarify the scalp and still keep my hair hydrated?\u003c\/h3\u003e\n\u003cp\u003eYes — it clears build-up on the scalp and hair shaft while delivering replenishing ingredients to dry areas. The balance between surfactants and moisturizers lets the product purify roots and hydrate lengths in a single step.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves product and environmental buildup that can stress follicles\u003c\/li\u003e\n  \u003cli\u003eMaintains scalp comfort and avoids over-drying\u003c\/li\u003e\n  \u003cli\u003eLeaves strands soft to the touch for easier combing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eWork a small amount into wet hair, focusing first on the scalp to lift impurities, then gently smooth through lengths to cleanse without roughing the fiber. Rinse thoroughly and follow with a complementary KÉRASTASE conditioner or treatment for added reinforcement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage the scalp for 30–60 seconds\u003c\/li\u003e\n  \u003cli\u003eDistribute remaining foam through mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat if needed for heavy product buildup\u003c\/li\u003e\n  \u003cli\u003eFollow with Genesis conditioner or mask for targeted strengthening\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and how soon?\u003c\/h3\u003e\n\u003cp\u003eImproved manageability, reduced tangles, and a softer touch can be noticeable after the first wash. Stronger-feeling hair and a reduction in breakage during combing typically appear with regular use, as the fiber progressively receives fortifying and hydrating support.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: cleaner, softer-feeling hair and easier detangling\u003c\/li\u003e\n  \u003cli\u003eShort term: fewer snaps and less visible split ends when styling\u003c\/li\u003e\n  \u003cli\u003eWith continued use: reinforced hair fiber and improved resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Genesis Strengthening Nutri-Fortifiant Shampoo is ideal for people with normal to dry hair that is weakened or damaged and prone to falling because of breakage. It suits those who want a luxurious, science-backed cleansing step that clarifies the scalp, hydrates lengths and makes hair easier to detangle and strengthen over time. If you regularly use heat tools, chemical services, or experience friction-related breakage, this shampoo is formulated to fit into a targeted routine paired with complementary masks and serums.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSalicylic Acid, Piroctone Olamine, Glycerin\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated to be gentle and can be used on color-treated hair, but follow with color-care products if you need extra protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Genesis Nutri-Fortifiant Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed for cleansing—most users shampoo 2–3 times per week, adjusting for scalp oiliness and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":51487944769769,"sku":"B083JK13DH","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kerastase-genesis-front-bottle.jpg?v=1783296574","url":"https:\/\/cervaaustralia.com\/products\/kerastase-genesis-strengthening-nutri-fortifiant-shampoo-for-weak-or-damaged-normal-to-dry-hair-reduces-breakage-hydrates","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}