{"product_id":"kerastase-genesis-nutri-fortifiant-strengthening-shampoo-16-9-fl-oz-gentle-clarifying-reduces-breakage","title":"KÉRASTASE Genesis Nutri‑Fortifiant Strengthening Shampoo 16.9 fl oz — Gentle Clarifying, Reduces Breakage","description":"\u003cp\u003e\u003cstrong\u003eKérastase Genesis Strengthening Nutri-Fortifiant Shampoo is a gentle clarifying cleanser that nourishes weak, damage-prone hair while helping reduce breakage and improve manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is formulated to cleanse the scalp and hair without stripping moisture, delivering targeted nutrition to strands that are fragile from styling, chemical services, or environmental stress. With a focus on fortifying and detangling, it prepares hair for conditioning and styling steps that further support resilience and shine. The pump-ready 16.9 fl oz size suits at-home routines while providing enough product for repeated use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo strengthen hair that breaks easily?\u003c\/h3\u003e\n\u003cp\u003eThe Nutri-Fortifiant formula combines nourishing agents and gentle surfactants to improve fiber elasticity and reduce friction between strands, which lowers breakage during washing and combing. It supports the hair’s structure so it resists mechanical stress better over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargets weakened fibers to improve resistance against snapping.\u003c\/li\u003e\n  \u003cli\u003eGently removes buildup that can weigh hair down and cause tangles.\u003c\/li\u003e\n  \u003cli\u003ePreps hair for conditioner to seal and smooth the cuticle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for my normal to dry hair without overdrying?\u003c\/h3\u003e\n\u003cp\u003eThis formula is crafted to clarify while preserving the hair’s natural moisture balance, making it suitable for normal to dry textures. It avoids harsh detergents and incorporates conditioning elements so hair feels clean yet hydrated after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild cleansing agents remove impurities without stripping oils.\u003c\/li\u003e\n  \u003cli\u003eNutritive compounds restore softness and manageability.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair ready for the accompanying Fondant Renforcateur conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it help with detangling and styling preparation?\u003c\/h3\u003e\n\u003cp\u003eBy smoothing the surface of the fibers and reducing roughness along the strand, the shampoo decreases catch and friction, making wet detangling easier and less damaging. Improved slip at the surface helps combs and brushes move through hair with less force.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduces tangles so combing requires less pressure.\u003c\/li\u003e\n  \u003cli\u003eImproves slip to minimize mechanical damage while styling.\u003c\/li\u003e\n  \u003cli\u003eCreates a cleaner, more receptive base for serums or creams.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use the Nutri-Fortifiant shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on scalp oiliness and activity level: most users benefit from 2–3 washes per week, while those who exercise or use heavy products might wash more often. Pairing this shampoo with the matching conditioner and occasional targeted treatments enhances cumulative strengthening effects.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e2–3 times weekly for maintenance and nourishment.\u003c\/li\u003e\n  \u003cli\u003eMore frequent use acceptable if needed for sweat or product removal.\u003c\/li\u003e\n  \u003cli\u003eCombine with Kérastase treatments for intensified strengthening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is intended for anyone with weak, fragile, or chemically\/stylistically stressed hair seeking a gentle clarifying cleanse that also nourishes and reduces breakage. It best suits normal to dry hair types and works well for people who want improved detangling and a resilient base for conditioners and styling products. Ideal when used as part of the Kérastase Genesis regimen to maintain healthier-looking, more manageable hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1227618 B - Ingredients: Aqua \/ Water \/ Eau • Sodium Laureth Sulphates • Sodium Chloride • Cocamidopropyl Betaines • Dimethicone • Citric Acid • Hexylene Glycol • Sodium Benzoate • Sodium HYDIUM HYDIUM •••••••AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERINE • SALICYLIC ACID • LIMONEN • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • LINLINALOOLOLOLSTEARETH-6 • PHENOXYTHANOL • COCO-BETINE • TRIDECETH-3 • CI 77891 \/ TITANIUM DIOXIDE • BENZYL SALICYLATE • COUMARIN • ZINGIBER OFFICINALE ROOT EXTRACT \/ GINGER ROOT EXTRACT TRACT TRACT TRACT TRITRAL • BENZYL ALCOHOL • CITRONELLOL • ACTIC ACID • FUMARIC ACID • XYLITYL GLUCOSIDE • ANHYDROXYLITOL • LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT • XYLITOL • XANTHANE GUM • DI. PEPEPTIDE PEPAminobutyroyl Benzylamide Diacetate • Perfume \/ FRAGRANCE (F.I.L. C240805\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the gentle cleansing formula is compatible with color-treated hair and helps maintain moisture while reducing breakage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Most users wash 2–3 times weekly; daily use is acceptable if needed but monitor for personal moisture balance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":51488560218345,"sku":"B09686D4X5","price":187.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kerastase-genesis-front-bottle_0c9ac05e-7f53-455d-b758-7154601caef1.jpg?v=1783304170","url":"https:\/\/cervaaustralia.com\/products\/kerastase-genesis-nutri-fortifiant-strengthening-shampoo-16-9-fl-oz-gentle-clarifying-reduces-breakage","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}