{"product_id":"kerastase-genesis-masque-reconstituant-strengthening-hair-mask-6-8-fl-oz-anti-breakage-nourishing-detangling","title":"KÉRASTASE Genesis Masque Reconstituant Strengthening Hair Mask 6.8 fl oz — Anti-Breakage, Nourishing \u0026 Detangling","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Genesis Masque Reconstituant is a rich strengthening hair mask that intensely nourishes, detangles, and reinforces weakened or damaged lengths to reduce breakage risk.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for hair that has been weakened by mechanical stress or repeated styling, this treatment replenishes moisture and rebuilds fiber resistance without weighing hair down. Formulated with Native Edelweiss Cells, Ginger extract and Arginine, the mask targets fragile areas to deliver softness, improved manageability and a healthier-looking finish when used after cleansing with the Genesis Bain Hydra-Fortifiant shampoo.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mask make fragile hair stronger?\u003c\/h3\u003e\n\u003cp\u003eThe formula works by infusing moisture into the hair fiber and providing structural support so strands are less likely to snap during brushing or styling. Key actives work together: Edelweiss-derived ingredients help protect, ginger supports resilience, and arginine contributes to fiber fortification.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReinforces hair fiber to reduce breakage during mechanical stress\u003c\/li\u003e\n  \u003cli\u003eRestores softness for smoother detangling and less pulling\u003c\/li\u003e\n  \u003cli\u003eMoisture balance improves elasticity and flexibility of the strand\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I use this mask for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the mask after shampooing with Bain Hydra-Fortifiant: apply a small amount through lengths and ends, massage gently, leave for about five minutes, then rinse thoroughly. For optimal reduction in hair fall due to breakage, incorporate it into your routine 1–2 times weekly or as needed depending on damage level.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to towel-dried hair after Genesis shampoo\u003c\/li\u003e\n  \u003cli\u003eConcentrate on mid-lengths and ends where breakage is most visible\u003c\/li\u003e\n  \u003cli\u003eLeave on for 5 minutes before rinsing for full absorption\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mask weigh down fine hair or leave residue?\u003c\/h3\u003e\n\u003cp\u003eThe masque is formulated to deliver deep nourishment while keeping hair feeling light and conditioned rather than heavy. Because you use only a small amount and rinse well, fine hair typically benefits from added softness without excess buildup when used sparingly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight rinsable texture minimizes residue when applied correctly\u003c\/li\u003e\n  \u003cli\u003eSmall quantities are effective for fine hair—avoid over-application\u003c\/li\u003e\n  \u003cli\u003ePair with Genesis Bain Hydra-Fortifiant for balanced results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are responsible for the strengthening effect?\u003c\/h3\u003e\n\u003cp\u003eKÉRASTASE combines plant-derived Edelweiss cells, ginger extract and the amino acid arginine to support fiber integrity and hydration. These components work synergistically to restore manageability and help hair resist breakage from everyday handling and styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNative Edelweiss Cells: protective and restoring benefits\u003c\/li\u003e\n  \u003cli\u003eGinger extract: supports fiber resistance and vigor\u003c\/li\u003e\n  \u003cli\u003eArginine: an amino acid that helps reinforce weakened strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Genesis Masque Reconstituant is suited for people with weakened, processed or frequently styled hair who want to reduce breakage and improve softness. It’s recommended for anyone seeking a targeted strengthening treatment—especially those already using the Genesis Bain Hydra-Fortifiant shampoo and Fondant Renforcateur conditioner for a complete reinforcement routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA WATER EAU - CETEARYL ALCOHOL - AMODIMETHICONE - BEHENTRIMONIUM CHLORIDE - CETYL ESTERS - ISOPROPYL ALCOHOL - TRIDECETH-6 - PHENOXYETHANOL - LIMONENE - CETRIMONIUM CHLORIDE - LINALOOL - CHLORHEXIDINE DIHYDROCHLORIDE - BENZYL SALICYLATE - COUMARIN - GLYCERIN - ZINGIBER OFFICINALE ROOT EXTRACT GINGER ROOT EXTRACT - CITRAL - BENZYL ALCOHOL - CITRONELLOL - XYLITYLGLUCOSIDE - ANHYDROXYLITOL - LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT - XYLITOL - CITRIC ACID - XANTHAN GUM - DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATE - PARFUM FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the KÉRASTASE Genesis mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times weekly or as needed; adjust based on damage severity and hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on colored or chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s suitable for processed hair and helps reinforce strands without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":51487952994537,"sku":"B0877818P3","price":179.45,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kerastase-genesis-front-jar.jpg?v=1783296911","url":"https:\/\/cervaaustralia.com\/products\/kerastase-genesis-masque-reconstituant-strengthening-hair-mask-6-8-fl-oz-anti-breakage-nourishing-detangling","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}