{"product_id":"kerastase-genesis-hydra-fortifiant-shampoo-for-weak-or-damaged-hair-8-5-fl-oz-anti-breakage-hydrating-silicone-free","title":"KÉRASTASE Genesis Hydra-Fortifiant Shampoo for Weak or Damaged Hair — 8.5 fl oz, Anti-Breakage \u0026 Hydrating Silicone-Free","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Genesis Hydra-Fortifiant Shampoo is a daily, silicone-free cleanser that gently removes buildup while strengthening hair prone to breakage and hydration imbalance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for weak, fragile or oil-prone hair, this 8.5 fl oz Bain Hydra-Fortifiant formula combines ginger root and native edelweiss cells to purify the scalp, reduce sebum accumulation, and reinforce fiber resilience. It’s part of the Genesis range and works best when paired with the matching conditioner and serum, delivering a routine that targets breakage caused by brushing, heat, and everyday handling.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce hair breakage during brushing?\u003c\/h3\u003e\n\u003cp\u003eThe formula aims to fortify each strand so that hair resists mechanical stress from combing and brushing. Ingredients support the hair fiber and help remove scalp impurities that can weaken roots and strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGinger root extract helps soothe the scalp and reduce excess oil that can weigh hair down.\u003c\/li\u003e\n  \u003cli\u003eNative edelweiss cells contribute antioxidant support to protect weakened hair fibers.\u003c\/li\u003e\n  \u003cli\u003eGently cleansing surfactants lift sebum and pollution without stripping essential moisture.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free texture avoids heavy build-up that can make hair more prone to breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for oily or combination scalps?\u003c\/h3\u003e\n\u003cp\u003eYes — it’s formulated to address oily, normal, and combination scalp types by removing excess sebum and everyday pollutants. The cleansing action clears hair roots so follicles aren’t burdened by residue that exacerbates oiliness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpecifically targets oil buildup to refresh the scalp surface.\u003c\/li\u003e\n  \u003cli\u003eLightweight lather prevents the greasy feeling without overdrying strands.\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine or thin hair that tends to look flat from oil accumulation.\u003c\/li\u003e\n  \u003cli\u003eRegular use helps maintain a cleaner scalp environment between washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, massaging to create a light lather, then rinse and repeat if needed. For a full strengthening regimen, follow with a Genesis conditioner and finish with the serum to seal and reinforce the hair fiber.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to thoroughly wet hair for even distribution.\u003c\/li\u003e\n  \u003cli\u003eLather gently along the scalp and through lengths, then rinse.\u003c\/li\u003e\n  \u003cli\u003eRepeat if hair is especially dirty or product-laden.\u003c\/li\u003e\n  \u003cli\u003ePair with conditioner and serum from the Genesis line for optimal anti-breakage benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat immediate benefits can I expect after washing?\u003c\/h3\u003e\n\u003cp\u003eAfter one wash, hair should feel cleaner at the roots, easier to detangle, and lighter in appearance. Over continued use you can expect improved manageability and reduced visible breakage caused by daily brushing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves sebum and pollution for a fresher scalp sensation.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair easier to comb and style, reducing mechanical stress.\u003c\/li\u003e\n  \u003cli\u003eMaintains hydration balance without silicone coating.\u003c\/li\u003e\n  \u003cli\u003eHelps hair appear less fragile and more resilient with regular use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: KÉRASTASE Genesis Hydra-Fortifiant Shampoo is ideal for people with fragile, fine, or thinning hair that experiences breakage from brushing, as well as those with oily or combination scalps seeking a strengthening, non-heavy cleanser. If your hair needs daily gentle cleansing that supports fiber strength without silicones, this shampoo fits as the first step in a targeted anti-breakage haircare routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • CITRIC ACID • COCAMIDOPROPYL BETAINE • SODIUM HYDROXIDE • PROPYLENE GLYCOL • SODIUM CHLORIDE • SODIUM BENZOATE • HEXYLENE GLYCOL • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • GLYCERIN • BENZYL SALICYLATE • COUMARIN • ZINGIBER OFFICINALE ROOT EXTRACT \/ GINGER ROOT EXTRACT • CITRAL • BENZYL ALCOHOL • CITRONELLOL • XYLITYLGLUCOSIDE • ANHYDROXYLITOL • LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT • XYLITOL • XANTHAN GUM • DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATE • PARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, silicone-free formula cleanses without stripping color, but pair with a color-safe conditioner for best protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use KÉRASTASE Genesis Hydra-Fortifiant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed to control oil and buildup; follow with Genesis conditioner and serum for stronger results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":51489875624169,"sku":"B0BS56C3G3","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kerastase-genesis-front-packaging_9305f20d-7086-4ce6-8d56-3acf359645af.jpg?v=1783306703","url":"https:\/\/cervaaustralia.com\/products\/kerastase-genesis-hydra-fortifiant-shampoo-for-weak-or-damaged-hair-8-5-fl-oz-anti-breakage-hydrating-silicone-free","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}