{"product_id":"kerastase-genesis-hydra-fortifiant-shampoo-16-9-fl-oz-refillable-silicone-free-anti-breakage-hydration","title":"KÉRASTASE Genesis Hydra-Fortifiant Shampoo — 16.9 fl oz Refillable, Silicone-Free Anti-Breakage Hydration","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Genesis Hydra-Fortifiant Shampoo is a silicone-free, fortifying cleansing treatment designed to strengthen weakened, breakage-prone hair while delivering lightweight hydration.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo targets fragile strands that are vulnerable to breakage by gently removing impurities, nourishing the fiber, and helping to maintain the hair’s natural moisture balance. Formulated with ginger root, native edelweiss cells, and edelweiss flower extracts, it supports the hair structure without weighing hair down. The refillable 16.9 fl oz bottle reduces waste, making it a practical choice for routine cleansing and ongoing hair-care rituals.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce breakage while hydrating hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula focuses on strengthening the cuticle and reinforcing the hair fiber rather than masking damage with heavy silicones. Gentle surfactants cleanse the scalp to remove residues that can weaken strands, while botanical actives help preserve natural collagen and improve manageability. Regular use helps hair feel smoother and resist mechanical stress like brushing and styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGinger root extract helps invigorate the scalp environment.\u003c\/li\u003e\n  \u003cli\u003eNative edelweiss cells and edelweiss flower help protect and preserve hair structure.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free composition avoids build-up and maintains lightweight hydration.\u003c\/li\u003e\n  \u003cli\u003eRefillable packaging reduces environmental impact and maintains freshness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hair types and concerns is this best suited for?\u003c\/h3\u003e\n\n\u003cp\u003eThis shampoo is formulated for fine, normal, and combination hair that shows signs of fragility and hair-fall due to breakage. It’s particularly useful when hair feels fragile at the roots or breaks during routine styling and detangling. Because it’s gentle and balancing, it works well for daily or frequent use without stripping natural oils.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eIdeal for weakened, breakage-prone hair types.\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine to normal hair and combination scalps.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair when used as part of a gentle routine.\u003c\/li\u003e\n  \u003cli\u003eGood option for those avoiding silicones and heavy residues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do you use KÉRASTASE Genesis Hydra-Fortifiant Shampoo for the best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small amount to thoroughly wet, towel-dried hair and massage into the scalp and lengths to emulsify the product and lift impurities. Rinse and repeat for deeper purification and improved fiber reinforcement. For a complete routine, follow with the matching conditioner or mask from the Genesis range and use a strengthening serum where needed.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse on wet, towel-dried hair for controlled lathering.\u003c\/li\u003e\n  \u003cli\u003eMassage scalp gently to activate cleansing and botanical actives.\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat to ensure thorough cleansing and fiber care.\u003c\/li\u003e\n  \u003cli\u003ePair with Genesis conditioner or serum for enhanced anti-breakage benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo environmentally conscious and travel-friendly?\u003c\/h3\u003e\n\n\u003cp\u003eThe product design includes a refillable bottle option to reduce single-use plastic and extend the lifecycle of the primary container. The 16.9 fl oz size balances at-home value with portability—large enough for regular use but compatible with packing needs when traveling. The silicone-free formula also simplifies water rinsing and avoids heavy residue in wastewater.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRefillable bottle reduces plastic waste and cost over time.\u003c\/li\u003e\n  \u003cli\u003e16.9 fl oz offers a practical size for home and travel routines.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formula lessens build-up for easier rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Genesis Hydra-Fortifiant Shampoo is for anyone with weakened, breakage-prone hair seeking a lightweight, strengthening cleanser that hydrates without silicones. Choose this if you want a salon-quality shampoo that helps defend hair against mechanical stress, supports a healthier scalp environment, and fits into a more sustainable daily routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1227735 G - Ingredients: Aqua \/ Water \/ Eau • Sodium Laureth Sulphate • Citric Acid • Cocamidopropyl Betaines • Sodium Hydroxides • Propylene Glycol • Sodium Chloride • Sodium Benzoate • Heal GLYCOL • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • GLYCERINE • BENZYL SALICYLATE • COUMARIN • ZINGIBER OFFICINALE ROOT EXTRACT \/ GINGER ROOT EXTRACT • CITRAL • BENZYL ALCOHOL • CITRONELLOL • XYLITYL GLUCOSIDES • ANHYDROXYLITOL • LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT • XYLITOL • XANTHAN GUM • DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETET. ATE • PARFUM \/ FRAGRANCE (F.I.L. N285008\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, silicone-free formula is suited for color-treated hair and helps cleanse without stripping dye when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Genesis Hydra-Fortifiant Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular cleansing shampoo—daily or every other wash—depending on scalp oiliness and styling frequency.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":51488560316649,"sku":"B09684XNWL","price":187.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kerastase-genesis-front-bottle_035714b7-5707-4181-9565-90a237935375.jpg?v=1783304171","url":"https:\/\/cervaaustralia.com\/products\/kerastase-genesis-hydra-fortifiant-shampoo-16-9-fl-oz-refillable-silicone-free-anti-breakage-hydration","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}