{"product_id":"kerastase-blond-absolu-hydrating-illuminating-shampoo-8-5-oz-hyaluronic-acid-color-safe","title":"KÉRASTASE Blond Absolu Hydrating Illuminating Shampoo 8.5 oz — Hyaluronic Acid, Color-Safe","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Blond Absolu Hydrating Illuminating Shampoo is a daily hyaluronic-acid shampoo that gently cleanses, strengthens, hydrates and restores shine to bleached, highlighted or naturally blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo is designed to support color-treated, lightened and grey hair by removing impurities, smoothing cuticles and improving manageability without stripping moisture. Formulated with hyaluronic acid to help fortify hair fibers and Edelweiss flower extract to defend against environmental stressors, the Blond Absolu Hydrating Illuminating Shampoo aims to maintain luminous, soft strands as part of a complete blonde-care routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect and strengthen lightened hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets weakened, porous strands typical after bleaching or repeated coloring. Hyaluronic acid penetrates the fiber surface to help retain moisture while ingredients work to seal and smooth the cuticle, reducing breakage and roughness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid helps attract and lock in hydration within the hair fiber.\u003c\/li\u003e\n  \u003cli\u003eEdelweiss flower extract offers antioxidant protection from external aggressors.\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants cleanse without over-drying, preserving color integrity.\u003c\/li\u003e\n  \u003cli\u003eRegular use improves softness and reduces the appearance of frizz and damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep blonde tones bright and prevent brassiness?\u003c\/h3\u003e\n\u003cp\u003eThis hydrating shampoo cleanses and illuminates blonde hair, helping preserve the look and feel of color-treated tones. For targeted anti-brass action, alternate with an ultra-violet purple shampoo as recommended to neutralize warm undertones between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDaily-use formula maintains lightness without depositing heavy pigments.\u003c\/li\u003e\n  \u003cli\u003ePairs with violet-toned products to correct yellowing when needed.\u003c\/li\u003e\n  \u003cli\u003eIlluminating agents enhance surface shine for a fresher, salon-like finish.\u003c\/li\u003e\n  \u003cli\u003eUse 2–5 minutes on wet hair when alternating with purple shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to thoroughly wet hair and massage to lather, focusing on roots and mid-lengths, then leave for 2–5 minutes when alternating with a purple shampoo. Rinse completely and follow with a restorative conditioner from the Blond Absolu range to maximize hydration and fiber repair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuggested frequency: daily use, or alternate weekly with Ultra-Violet Purple Shampoo.\u003c\/li\u003e\n  \u003cli\u003eLeave-on time: 2–5 minutes if using in alternation with purple shampoo.\u003c\/li\u003e\n  \u003cli\u003ePair with Cicaflash or other Blond Absolu conditioners for strengthening benefits.\u003c\/li\u003e\n  \u003cli\u003eComplete routine: shampoo, conditioner, and in-salon treatments for best outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for unisex and all blonde shades?\u003c\/h3\u003e\n\u003cp\u003eYes — the Blond Absolu Hydrating Illuminating Shampoo is formulated for anyone with lightened, highlighted, grey or naturally pale hair who wants moisture, softness and radiant shine. Its balanced approach caters to different blonde shades without overly toning or weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks for platinum, ash, honey and mixed blonde tones.\u003c\/li\u003e\n  \u003cli\u003eUnisex formulation suitable for men's and women's hair needs.\u003c\/li\u003e\n  \u003cli\u003eDoes not deposit strong pigments; complements purple toning products when necessary.\u003c\/li\u003e\n  \u003cli\u003eSafe for frequent use when combined with appropriate conditioning steps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Blond Absolu Hydrating Illuminating Shampoo is ideal for people with bleached, highlighted, grey or naturally light hair seeking a daily cleanser that restores moisture, improves texture and enhances shine. If you want a gentle, salon-formulated shampoo that supports fragile, processed fibers and pairs with purple toning treatments for brass control, this product fits into a targeted blonde-care regimen.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water, Sodium Laureth Sulfate, Glycerin, Coco-Betaine, Sodium Chloride, Cocamide Mipa, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Salicylic Acid, Limonene, Tocopherol, Leontopodium Alpinum Flower\/Leaf Extract, Sodium Hyaluronate, Malva Sylvestris Flower Extract \/ Mallow Flower Extract, Potassium Sorbate, Parfum \/ Fragrance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo on blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily as a hydrating cleanser, or alternate weekly with an ultra-violet purple shampoo for brass control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated to strengthen and hydrate processed, bleached and highlighted hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":51487915016425,"sku":"B07KQPKGH6","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kerastase-blond-absolu-front-bottle.jpg?v=1783295255","url":"https:\/\/cervaaustralia.com\/products\/kerastase-blond-absolu-hydrating-illuminating-shampoo-8-5-oz-hyaluronic-acid-color-safe","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}