{"product_id":"kerastase-blond-absolu-bain-ultra-violet-purple-shampoo-250ml-neutralizes-brass-restores-shine","title":"KÉRASTASE Blond Absolu Bain Ultra-Violet Purple Shampoo — 250ml, Neutralizes Brass \u0026 Restores Shine","description":"\u003cp\u003e\u003cstrong\u003eKÉRASTASE Blond Absolu Bain Ultra-Violet is a purple shampoo that neutralizes brassy and yellow undertones while restoring shine and softness to blonde, bleached, ashy, or grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for lightened and naturally cool hair tones, this salon-grade formula deposits concentrated blue and violet pigments to counteract warm, unwanted hues. Enriched with hyaluronic acid, it not only corrects color cast but also helps hydrate and strengthen fragile, processed hair. The result is a cooler, more luminous blonde with reduced breakage from daily environmental stressors like oxidation and pollution.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will it reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003ePigments in the formula begin counteracting yellow and orange undertones on contact, so you can see a visible neutralizing effect after the first wash. The depth of correction depends on the initial brassiness level and how long you leave the product on hair. For regular maintenance, using it once weekly keeps cool tones fresher between color appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant pigment deposit from blue + violet colorants\u003c\/li\u003e\n  \u003cli\u003eNoticeable neutralization after one application for mild brass\u003c\/li\u003e\n  \u003cli\u003eStronger brass may require repeated weekly use until balanced\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to thoroughly wet hair, distribute evenly, and work into a lather. Leave on for 2–5 minutes depending on the intensity of brassiness you want to correct, then rinse thoroughly and follow with a conditioner from the Blond Absolu line. Alternate with a regular gentle shampoo like Bain Lumière to avoid over-depositing pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse once per week, or as needed for cooler tone maintenance\u003c\/li\u003e\n  \u003cli\u003eLeave 2–5 minutes—shorter for touch-ups, longer for stronger correction\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with Cicaflash or your preferred conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this purple shampoo dry out my hair?\u003c\/h3\u003e\n\u003cp\u003eKÉRASTASE formulated Blond Absolu Bain Ultra-Violet with hyaluronic acid to help maintain moisture and improve softness, reducing the brittle feel often associated with color-correcting shampoos. While pigment shampoos can be drying if overused, following the recommended frequency and conditioning afterward keeps strands hydrated and manageable. If your hair is particularly fragile, pair it with the range’s restorative treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid helps attract and retain moisture\u003c\/li\u003e\n  \u003cli\u003eRecommended weekly use avoids excessive pigment build-up\u003c\/li\u003e\n  \u003cli\u003eFollow with Cicaflash or other nourishing conditioner to prevent dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product fit into a full blonde hair care routine?\u003c\/h3\u003e\n\u003cp\u003eBlond Absolu Bain Ultra-Violet is a maintenance step for preserving cool tones between salon visits, used alongside hydrating and fiber-restoring products. The full Blond Absolu regimen addresses tone correction, fiber repair, and shine enhancement to keep color-treated hair looking even and luminous. Integrating this shampoo with protective and repair masks extends the life of color and minimizes breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlternate with Bain Lumière for gentle cleansing days\u003c\/li\u003e\n  \u003cli\u003eUse Cicaflash or a mask from Blond Absolu after washing\u003c\/li\u003e\n  \u003cli\u003eInclude weekly or biweekly reparative treatments for damaged fibers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is formulated for people with lightened, bleached, highlighted, ashy, or grey hair who want to neutralize warm tones and keep blonde shades cool and radiant. It’s suitable for hair that needs both tone correction and added softness—especially useful for color-treated or chemically processed hair requiring gentle strengthening and anti-oxidative protection.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Laureth Sulfate, Coco-Betain, Sodium Chloride, Glycol Distearate, Parfum\/Fragrance, Cocamide Mipa, Dimethicone, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Ci 60730\/Acid Violet 43, Salicylic Acid, Carbomer, Limonene, Guar Hydroxypropyltrimonium C H L O R I D E, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Magnesium Acetate, Glycerin, Sodium Hyaluronate, Tocopherol, Aspartic Acid, Glycine, Arginine, Glutamic Acid, Phenoxyethanol, Leontopodium Alpinum Flower\/Leaf Extract, Fumaric Acid, Malva Sylvestris Flower Extract\/Mallow Flower Extract, Potassium Sorbate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Blond Absolu Bain Ultra-Violet?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once per week, alternating with a gentle shampoo like Bain Lumière to maintain cool tones without over-depositing pigment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I leave the shampoo on longer for stronger toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—leaving it 2–5 minutes increases neutralization; avoid extended use to prevent excessive pigment build-up.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":51487922159849,"sku":"B07KQQR78J","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/kerastase-blond-absolu-bottle-front.jpg?v=1783295494","url":"https:\/\/cervaaustralia.com\/products\/kerastase-blond-absolu-bain-ultra-violet-purple-shampoo-250ml-neutralizes-brass-restores-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}