{"product_id":"k18-triplebright-purple-shampoo-for-blonde-hair-4-2-fl-oz-non-staining-anti-brass-ionic-detox-tone-correcting-foam","title":"K18 TripleBright Purple Shampoo for Blonde Hair — 4.2 fl oz Non-Staining, Anti-Brass Ionic Detox \u0026 Tone Correcting Foam","description":"\u003cp\u003e\u003cstrong\u003eK18 TripleBright Oxidation Defense Purple Shampoo is a non-staining, triple-action purple shampoo that removes metals and minerals, neutralizes existing brass, and helps defend against future brass for brighter, longer-lasting blonde.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for highlighted, lifted, and naturally blonde hair, this foam shampoo uses K18’s Triple-Action Technology to tackle the root causes of brassiness rather than simply covering it. Instead of depositing color, TripleBright uses an ionic detox plus precision violet pigments and a protective biopolymer to remove oxidation-causing metals and minerals, balance tone, and reduce reattachment of those particles during future washes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does TripleBright remove the minerals and metals that cause brass?\u003c\/h3\u003e\n\u003cp\u003eTripleBright employs an ionic detox step to lift metals and minerals that accumulate on hair from water and environmental sources. This process targets the oxidized particles so they can be rinsed away rather than left to alter hair tone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUses ionic detox to bind and remove metal and mineral deposits.\u003c\/li\u003e\n\u003cli\u003eOne wash can remove buildup equivalent to months of hard-water brassiness in many cases.\u003c\/li\u003e\n\u003cli\u003eFoam formula reaches roots to ends for even cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this purple shampoo stain or overtone my hair?\u003c\/h3\u003e\n\u003cp\u003eNo — TripleBright is formulated to neutralize yellow and orange tones without depositing excess violet pigment. Precision violet technology corrects brass while avoiding the staining or muddying that some color-depositing shampoos can cause.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrecision violet pigments neutralize yellow\/orange tones without heavy color deposit.\u003c\/li\u003e\n\u003cli\u003eNon-staining formula suitable for a wide range of highlighted and lifted shades.\u003c\/li\u003e\n\u003cli\u003eLeaves tone restored and more even rather than artificially tinted.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does TripleBright defend against future brassiness?\u003c\/h3\u003e\n\u003cp\u003eBeyond immediate toning, TripleBright contains a protective biopolymer that reduces the reattachment of metals and minerals during subsequent washes. This layer helps maintain brightness longer between treatments.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBiopolymer barrier helps prevent metals\/minerals from re-binding to the hair cuticle.\u003c\/li\u003e\n\u003cli\u003eRegular use supports extended tone clarity and brightness.\u003c\/li\u003e\n\u003cli\u003eWorks as part of an at-home maintenance routine to reduce frequent toning sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this foam purple shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the foam to thoroughly wet hair, distribute evenly, and lather from roots to ends. Let the product sit for 1–3 minutes before rinsing; adjust timing based on your current tone and desired correction.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair, working the foam through from root to tip.\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–3 minutes depending on brass level, then rinse.\u003c\/li\u003e\n\u003cli\u003eUse as needed in place of your regular cleansing step for maintenance or deeper correction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: K18 TripleBright Oxidation Defense Purple Shampoo is ideal for anyone with highlighted, lightened, or naturally blonde hair who wants to address brassiness at its source. It’s suited to people dealing with hard-water or environmental build-up, those who prefer non-staining toning solutions, and anyone looking to extend the life and brightness of salon lightening between professional services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can TripleBright stain darker hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, TripleBright is a non-staining formula designed to neutralize brass without overtone; it’s intended for highlighted and lifted tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Lather and leave for 1–3 minutes, adjusting within that range based on brass severity, then rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":51488022724841,"sku":"B0GK2Y6W39","price":119.77,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/k18-triplebright-front-bottle.jpg?v=1783300463","url":"https:\/\/cervaaustralia.com\/products\/k18-triplebright-purple-shampoo-for-blonde-hair-4-2-fl-oz-non-staining-anti-brass-ionic-detox-tone-correcting-foam","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}