{"product_id":"joico-defy-damage-protective-shampoo-travel-2-oz-strengthens-preserves-color-adds-shine","title":"Joico Defy Damage Protective Shampoo travel 2 oz — strengthens, preserves color \u0026 adds shine","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Shampoo is a daily-strengthening cleanser that reduces breakage, helps preserve color vibrancy, and leaves hair softer and shinier from the first wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis travel-friendly 2 oz bottle delivers Joico’s Defy Damage system in a concentrated shampoo designed to cleanse without stripping while rebuilding resilience. The formula blends keratin and arginine to refill lost proteins and amino acids, while moringa seed and rosehip oils hydrate and add shine. Protective lipids form a lightweight barrier to help hair withstand heat, chemical services, and environmental stressors.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help hair feel stronger?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo includes keratin protein and arginine to target weakened areas along the hair strand. Those ingredients work together to rebuild structural integrity, increasing elasticity and reducing breakage during brushing and styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin replaces lost protein for reinforced strands\u003c\/li\u003e\n  \u003cli\u003eArginine replenishes natural amino acids for elasticity\u003c\/li\u003e\n  \u003cli\u003eRich lather gently cleanses without harsh drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my color and keep it vibrant?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be color-conscious, this cleanser removes buildup while preserving pigment so color appears brighter and lasts longer between salon visits. Lightweight protective lipids help shield cuticles from factors that can fade tone and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-stripping cleansing protects salon color\u003c\/li\u003e\n  \u003cli\u003eLipids form a barrier against UV and thermal stress\u003c\/li\u003e\n  \u003cli\u003eHydrating oils boost reflective shine for vivid-looking hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat nourishing ingredients are included and why they matter?\u003c\/h3\u003e\n\u003cp\u003eMoringa seed oil and rosehip oil supply antioxidants and essential vitamins for moisturized, softer hair without heaviness. Together with keratin and arginine, these actives replenish what styling and chemical services can remove.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoringa seed oil: hydration plus vitamins A and E for shine\u003c\/li\u003e\n  \u003cli\u003eRosehip oil: lightweight nourishment and beta-carotene\u003c\/li\u003e\n  \u003cli\u003eProtective lipids: first line of defense against daily damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, massage to create a rich lather, then rinse thoroughly; repeat if needed. For a complete routine, follow with a Joico Defy Damage conditioner or treatment to maximize strength and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and scalp, massage, rinse\u003c\/li\u003e\n  \u003cli\u003ePair with conditioner or a leave-in for added protection\u003c\/li\u003e\n  \u003cli\u003eSuitable for frequent use and travel-sized for convenience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Shampoo is ideal for anyone seeking to reduce breakage, protect color-treated hair, and restore softness without weight. It’s a good fit for people who regularly use heat tools, color or chemical services, or who want an at-home step that supports stronger, more resilient hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Phenoxyethanol, Betaine, Parfum (Fragrance), Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Benzyl Alcohol, Quaternium-80, Methyl Gluceth-10, Methoxy PEG\/PPG-7\/3 Aminopropyl Dimethicone, Sodium Benzoate, Tetrasodium EDTA, Glyceryl Laurate, Benzoic Acid, Arginine, Iodopropynyl Butylcarbamate, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Arginine HCl, Dipropylene Glycol, Dehydroacetic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Hydrolyzed Hair Keratin, Rosa Canina Fruit Oil, Tocopherol, Sodium Hydroxide, Citronellol.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula cleanses gently and includes protective lipids to help preserve color vibrancy and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use Joico Defy Damage Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s suitable for regular use; follow with a conditioner or treatment for best strength and moisture results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":51487076909289,"sku":"B0G1W7F2J7","price":59.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/joico-defy-damage-shampoo-front-2oz.jpg?v=1783254222","url":"https:\/\/cervaaustralia.com\/products\/joico-defy-damage-protective-shampoo-travel-2-oz-strengthens-preserves-color-adds-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}