{"product_id":"joico-defy-damage-protective-masque-for-color-treated-hair-1-7-fl-oz-bond-rebuilding-lightweight-shine","title":"Joico Defy Damage Protective Masque for Color-Treated Hair — 1.7 fl oz, Bond-Rebuilding \u0026 Lightweight Shine","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Masque is an intense at-home bond-rebuilding treatment that strengthens weakened strands and helps preserve color without weighing hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade for color-treated hair, this concentrated masque restores integrity to fragile strands by rebuilding bonds and replenishing moisture. Formulated with moringa seed oil and arginine, it targets areas of damage to reduce breakage, add shine, and improve smoothness after the very first application. Use weekly or as needed to support hair exposed to chemical services, heat styling, or environmental stressors.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice results from this masque?\u003c\/h3\u003e\n\u003cp\u003eMost users see improved softness and shine immediately after the first use, with progressive strengthening after repeated treatments. The formula works within the hair structure to rebuild bonds and smooth the cuticle, so visual and tactile benefits appear right away.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNoticeable softness and gloss after one application\u003c\/li\u003e\n  \u003cli\u003eReduced breakage with consistent use\u003c\/li\u003e\n  \u003cli\u003eWorks on chemically treated and heat-stressed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help protect color and repair hair?\u003c\/h3\u003e\n\u003cp\u003eThis masque features moringa seed oil for lightweight nourishment and arginine, an amino acid that supports bond reconstruction. Together they replenish moisture, strengthen internal structure, and help maintain color vibrancy without heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoringa seed oil: lightweight conditioning and shine\u003c\/li\u003e\n  \u003cli\u003eArginine: supports bond rebuilding inside the strand\u003c\/li\u003e\n  \u003cli\u003eNon-greasy formulation that won’t flatten color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Joico Defy Damage Masque for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried hair focusing on mid-lengths and ends; leave on for the recommended time then rinse thoroughly. For best results, incorporate into a weekly routine and pair with a color-safe shampoo and conditioner to extend protection between treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse once weekly or as needed for extra repair\u003c\/li\u003e\n  \u003cli\u003eApply from mid-shaft to ends—avoid roots for fine hair\u003c\/li\u003e\n  \u003cli\u003eRinse well and style as usual\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this masque weigh down fine or thin hair?\u003c\/h3\u003e\n\u003cp\u003eNo—this formula is designed to deeply replenish without heavy residue, so fine and medium hair types can benefit from strengthened strands and added shine. Adjust application amount and concentrate on damaged areas to avoid over-conditioning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight conditioning suitable for finer textures\u003c\/li\u003e\n  \u003cli\u003eConcentrate on damaged zones to prevent heaviness\u003c\/li\u003e\n  \u003cli\u003eUse less product or shorter leave time if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Masque is ideal for people with color-treated, chemically processed, or heat-stressed hair who want to rebuild internal strength and preserve color vibrancy. It suits a range of hair textures when used as directed—especially helpful for anyone aiming to reduce breakage, restore softness, and maintain salon color between appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, TOCOPHEROL, AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM THOSULFATE, PEG-90M, GLYCERIN, PHENOXYETHANOL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Defy Damage Masque?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once a week or as needed for extra repair; increase frequency for severely damaged hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The masque is formulated to strengthen strands while helping preserve salon color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":51486007558377,"sku":"B07PKFSDW8","price":63.17,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/joico-defy-damage-masque-front-jar.jpg?v=1783207921","url":"https:\/\/cervaaustralia.com\/products\/joico-defy-damage-protective-masque-for-color-treated-hair-1-7-fl-oz-bond-rebuilding-lightweight-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}