{"product_id":"joico-defy-damage-in-a-flash-7-second-bond-building-hair-treatment-6-76-fl-oz-liquid-keratin-color-safe-strengthening","title":"Joico Defy Damage In A Flash 7-Second Bond-Building Hair Treatment, 6.76 fl oz — Liquid Keratin, Color-Safe Strengthening","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage In A Flash is a 7-second bond-building, color-safe rinse-out treatment that quickly rebuilds weakened hair bonds for smoother, stronger-looking hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis fast-acting treatment uses Joico’s Liquid Keratin and Enhanced Bonding Technology in a liquid-to-crème formula that activates on contact with water. Designed to be silicone-free and low-water, the product transforms in seconds to restore resilience and shine without weighing hair down. It’s suitable for color-treated hair and for anyone looking to reduce breakage and improve hair manageability between salon services.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this treatment work so quickly?\u003c\/h3\u003e\n\u003cp\u003eThe formula begins as a lightweight liquid and undergoes an exothermic reaction when it meets water, changing into a creamy texture that adheres to the hair shaft. Liquid Keratin delivers the protein building blocks while Enhanced Bonding Technology reconnects and strengthens broken bonds, producing visible smoothing effects in just seven seconds.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLiquid-to-crème activation on contact with water\u003c\/li\u003e\n  \u003cli\u003eLiquid Keratin supplies essential hair proteins\u003c\/li\u003e\n  \u003cli\u003eBonding technology reinforces weakened fiber structure\u003c\/li\u003e\n  \u003cli\u003eRinse-out design for quick salon-style results at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it weigh my hair down or affect my color?\u003c\/h3\u003e\n\u003cp\u003eNo—this treatment is formulated to be lightweight and silicone-free, leaving hair smooth and soft without added weight. It’s labeled color-safe, so it won’t compromise vibrancy when used as directed on color-treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free for a natural finish and better styling performance\u003c\/li\u003e\n  \u003cli\u003eLow-water formula avoids heavy residue buildup\u003c\/li\u003e\n  \u003cli\u003eColor-safe formulation supports color longevity\u003c\/li\u003e\n  \u003cli\u003eRinse-out application keeps hair feeling weightless\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, wet hair and allow the formula to activate for about seven seconds, then emulsify and rinse thoroughly. For damaged or chemically treated hair, use regularly in place of or alongside other treatments as part of your maintenance routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork through freshly washed, wet hair from mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eWait approximately seven seconds for liquid-to-crème conversion\u003c\/li\u003e\n  \u003cli\u003eEmulsify then rinse thoroughly for a smooth, lightweight finish\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed between salon treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat improvements can I expect after using it?\u003c\/h3\u003e\n\u003cp\u003eAfter application, hair looks and feels smoother, with improved resistance to breakage and a boost in shine and manageability. The treatment targets broken bonds and replenishes moisture, resulting in softer-feeling strands without greasy build-up.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNoticeably smoother texture and reduced friction\u003c\/li\u003e\n  \u003cli\u003eIncreased resilience and reduced breakage over time\u003c\/li\u003e\n  \u003cli\u003eEnhanced shine and moisture balance\u003c\/li\u003e\n  \u003cli\u003eWeightless finish suitable for daily styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage In A Flash is ideal for people with weakened, chemically treated, or dry hair who want fast results without heavy conditioners. It’s well suited to those seeking a quick, leave-in-style treatment that rebuilds bonds, improves smoothness, and supports color-treated hair between salon visits. Use it when you need a rapid, professional-strength boost to hair strength and appearance without adding bulk.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePropylene Glycol, Alcohol Denat., Myristyl Alcohol, Dicaprylyl Carbonate, Aqua (Water, Eau), Glycerin, Caprylic\/Capric Triglyceride, Parfum (Fragrance), Cetrimonium Chloride, PEG-7 Glyceryl Cocoate, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Hydrolyzed Keratin, Lauryl Alcohol, Cetyl Alcohol, Linalool, Limonene, Citric Acid, Alpha-Isomethyl Ionone, Geraniol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Tocopherol, Sodium Benzoate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Defy Damage In A Flash safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and designed to be used on color-treated hair without stripping vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long do I leave the treatment in my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair, allow about seven seconds for activation, emulsify, then rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":51487908397289,"sku":"B0CWCNFDRF","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/joico-defy-damage-front-packaging_00e8d98a-7a59-498f-9fa4-c708f79b0105.jpg?v=1783294975","url":"https:\/\/cervaaustralia.com\/products\/joico-defy-damage-in-a-flash-7-second-bond-building-hair-treatment-6-76-fl-oz-liquid-keratin-color-safe-strengthening","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}