{"product_id":"joico-colorful-anti-fade-shampoo-for-color-treated-hair-33-8-fl-oz-sulfate-free-color-protecting","title":"Joico Colorful Anti-Fade Shampoo for Color-Treated Hair — 33.8 fl oz, Sulfate-Free \u0026 Color Protecting","description":"\u003cp\u003e\u003cstrong\u003eJoico Colorful Anti-Fade Shampoo is a sulfate-free cleansing formula designed to gently remove daily residue while preserving and enhancing the vibrancy of color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you color your hair and want a daily shampoo that cleans without stripping pigment, this Joico Shampoo aims to balance effective cleansing with color protection and improved manageability. Formulated without SLS\/SLES sulfates, it combines moisturizing botanicals like camellia oil with pomegranate extract to help maintain gloss and support hair strength. The large 33.8 fl oz size is suited for home use or salon-sized routines and pairs well with Joico Colorful Conditioner for best results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect hair color during routine washing?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula avoids harsh sulfates that can accelerate color fade and uses gentle surfactants to lift dirt without aggressively stripping dye molecules. Ingredients chosen for their balancing and antioxidant properties help preserve pigment longer while keeping hair hydrated.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing reduces pigment loss from frequent washes\u003c\/li\u003e\n  \u003cli\u003ePomegranate extract provides antioxidant support around color-treated strands\u003c\/li\u003e\n  \u003cli\u003eCamellia oil helps seal the cuticle for enhanced light reflection\u003c\/li\u003e\n  \u003cli\u003eWorks best when paired with a color-protecting conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help reduce breakage and improve manageability?\u003c\/h3\u003e\n\n\u003cp\u003eYes — Joico reports improved resistance to combing breakage when used with its matching conditioner. The blend of conditioning agents and oils smooths the hair surface, making detangling and styling easier, especially on weakened or chemically treated strands.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFortifies hair for up to 3x greater resistance to combing breakage versus a non-conditioning shampoo\u003c\/li\u003e\n  \u003cli\u003eLight conditioning agents reduce friction and tangles during wet styling\u003c\/li\u003e\n  \u003cli\u003eCamellia oil adds slip and softness without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for daily use and all types of color-treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe gentle, sulfate-free formula is intended for regular use on most color-treated hair types, including permanent, semi-permanent, and glossed hair. Because it prioritizes mild cleansing and moisture, it suits both fine and textured hair, though very dry hair may benefit from occasional deeper conditioning treatments.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFormulated for everyday cleansing without aggressive surfactants\u003c\/li\u003e\n  \u003cli\u003eSuitable for a wide range of color services and hair textures\u003c\/li\u003e\n  \u003cli\u003ePair with Joico Colorful Conditioner for extra hydration and protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I integrate this shampoo into my color-care routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse as your regular cleansing step, lathering and rinsing as needed to remove pollutants and product build-up. For best color longevity, follow with a targeted color-protecting conditioner and limit very hot water or excessive sun exposure that can accelerate fading.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWet hair, apply a small amount, work into a gentle lather, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eFollow with Joico Colorful Conditioner to maximize protection and shine\u003c\/li\u003e\n  \u003cli\u003eConsider a weekly deep-conditioning mask if hair feels particularly dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Joico Colorful Anti-Fade Shampoo is ideal for anyone who colors their hair and wants a daily-cleansing product that focuses on preserving tone and shine. It fits home users and professionals who need a reliable, sulfate-free option that helps reduce breakage and improves manageability when used as part of a color-care regimen. If you prioritize long-lasting vibrancy and a softer finish without harsh surfactants, this large-format shampoo is formulated to support those goals.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Hair Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG\/PPG-7\/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Colorful Anti-Fade Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is formulated without SLS\/SLES sulfates to help reduce color stripping during washes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s designed for regular use; follow with a conditioner for optimal color and moisture retention.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":51488513491177,"sku":"B093CRX23W","price":149.61,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/joico-colorful-antifade-shampoo-front-bottle.jpg?v=1783304070","url":"https:\/\/cervaaustralia.com\/products\/joico-colorful-anti-fade-shampoo-for-color-treated-hair-33-8-fl-oz-sulfate-free-color-protecting","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}