{"product_id":"joico-color-balance-purple-shampoo-for-cool-blonde-gray-hair-1-7-fl-oz-anti-brass-uv-protection","title":"Joico Color Balance Purple Shampoo for Cool Blonde \u0026 Gray Hair — 1.7 fl oz, Anti-Brass, UV Protection","description":"\u003cstrong\u003eJoico Color Balance Purple Shampoo is a violet-toned cleansing formula that neutralizes yellow and warm brassiness while strengthening and protecting blonde and gray hair.\u003c\/strong\u003e\n\nThis salon-grade shampoo is formulated to maintain cool, vibrant tones in color-treated blondes and natural grays between color appointments. Its violet pigments counteract unwanted yellow hues on contact, while antioxidants, UV absorbers and a targeted delivery system help preserve color, shine and manageability. Lightweight surfactants cleanse without stripping, and conditioning actives smooth the cuticle so hair looks polished rather than dull or dry.\n\n\u003ch3\u003eHow quickly will I see cooler, less-brassy tones?\u003c\/h3\u003e\n\u003cp\u003eViolet pigment molecules in the formula attach to warm-yellow pigments immediately during washing, giving visible neutralization after just one use. Results are most noticeable on lightened, highlighted or silver hair, and repeated applications gradually extend tonal correction for several washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant neutralization from violet pigment delivery\u003c\/li\u003e\n  \u003cli\u003eNoticeable improvement after one treatment\u003c\/li\u003e\n  \u003cli\u003eMaintains cool tone for multiple washes when used regularly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eJoico's Color Balance Shampoo is designed for color-treated hair and uses gentle cleansing agents rather than harsh sulfates, minimizing color fade. Added UV absorbers and green tea extract help protect against environmental fading, while SmartRelease Technology releases conditioning ingredients to support surface repair and strength.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansers reduce stripping of salon color\u003c\/li\u003e\n  \u003cli\u003eUV absorbers and antioxidants guard against fading\u003c\/li\u003e\n  \u003cli\u003eSmartRelease delivers rosehip oil, arginine, and keratin over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it improve hair strength and shine?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains keratin and arginine, building blocks that target weakened areas and help replenish lost protein, making strands more resilient to breakage. Conditioning agents smooth the cuticle, reduce static and boost surface reflectivity so hair appears shinier and healthier after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin helps reinforce damaged regions along the fiber\u003c\/li\u003e\n  \u003cli\u003eArginine supports structural strength and elasticity\u003c\/li\u003e\n  \u003cli\u003eConditioners reduce flyaways and enhance shine immediately\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use this purple shampoo to maintain tone?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s porosity, level of lift and how quickly brassiness returns. For most cool blondes and grays, using the purple shampoo once or twice weekly is effective; alternate with a gentle moisturizing shampoo and conditioner on other days to avoid over-depositing pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOnce or twice weekly for routine maintenance\u003c\/li\u003e\n  \u003cli\u003eUse less often on porous, dry hair to avoid slight violet buildup\u003c\/li\u003e\n  \u003cli\u003ePair with a hydrating conditioner for balanced care\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for\n\nJoico Color Balance Purple Shampoo suits anyone aiming to preserve icy, ash or silver tones—whether professionally lightened, highlighted, or naturally gray. It’s a practical maintenance product for clients who want to reduce yellowing, extend salon color between appointments, and add shine without heavy conditioning buildup. Ideal for salon-goers and at-home color maintainers who prefer a scientifically driven formula that targets brassiness while supporting hair strength and color longevity.\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on natural gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The violet pigments help reduce yellowing in gray hair while conditioning and preserving shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Color Balance Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Typically once or twice a week; alternate with a moisturizing shampoo to prevent over-depositing pigment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":51487050760425,"sku":"B08S3RH1RQ","price":59.49,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/joico-color-balance-front-bottle.jpg?v=1783252320","url":"https:\/\/cervaaustralia.com\/products\/joico-color-balance-purple-shampoo-for-cool-blonde-gray-hair-1-7-fl-oz-anti-brass-uv-protection","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}