{"product_id":"john-frieda-violet-crush-purple-shampoo-for-blonde-hair-8-3-oz-neutralizes-brassy-yellow-tones-color-safe-toner","title":"John Frieda Violet Crush Purple Shampoo for Blonde Hair 8.3 oz — Neutralizes Brassy Yellow Tones, Color-Safe Toner","description":"\u003cp\u003e\u003cstrong\u003eJohn Frieda Violet Crush Purple Shampoo is a salon-strength purple shampoo that cleanses blonde hair while depositing violet pigments to reduce brassy yellow tones and refresh color in one wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBuilt for color-treated, highlighted, bleached, or naturally light hair, this 8.3-ounce bottle combines a deep-cleansing base with crushed violet pigments designed to neutralize warm, unwanted yellow and orange undertones. The formula from John Frieda gently removes impurities and residue while tinting the hair just enough to create a cooler, brighter appearance without heavy buildup. It’s a convenient at-home toner to maintain salon results between appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a difference in my brassiness?\u003c\/h3\u003e\n\u003cp\u003eMany people notice reduced yellow tones after a single wash, though results depend on starting shade and porosity. For best outcomes, use as directed and follow with a purple conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible toning often after one use for lightly brassy hair\u003c\/li\u003e\n  \u003cli\u003eStronger or more porous blondes may need several consecutive washes\u003c\/li\u003e\n  \u003cli\u003ePair with Violet Crush Conditioner to lock in cooler tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or bleached hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated to be applied to color-treated and bleached blondes to help maintain tone while cleansing. It deposits violet pigments without stripping professional color when used appropriately.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on highlighted, balayage, or full-bleach blondes\u003c\/li\u003e\n  \u003cli\u003eAvoid overuse on very porous or compromised hair—follow timing guidance\u003c\/li\u003e\n  \u003cli\u003eRecommended with a moisturizing conditioner to maintain softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Violet Crush Purple Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on briefly to allow violet pigments to neutralize warmth, then rinse. Adjust leave-in time by shade—shorter for subtle toning, longer for stronger correction—but do not exceed recommended durations.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003eLather, leave 1–3 minutes for regular toning; less for fine hair, more for intense brass control\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with Violet Crush Conditioner to restore moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out my hair or cause buildup?\u003c\/h3\u003e\n\u003cp\u003eThe formulation cleanses while depositing color-correcting pigments; it’s not intended as a heavy-duty clarifying product. Using it 1–3 times weekly with a conditioner helps maintain moisture and avoids pigment buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNot meant for daily use—use 1–3 times per week for maintenance\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner to replenish hydration and softness\u003c\/li\u003e\n  \u003cli\u003eClarify occasionally if you use many styling products to prevent residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: John Frieda Violet Crush Purple Shampoo is aimed at anyone with blonde, silver, or lightened hair who wants an easy at-home solution to reduce brassy yellow tones and revive cool, salon-fresh color. It’s suitable for highlighted, bleached, or natural blondes who need periodic toning without a salon visit. Avoid daily use on very porous or compromised hair and always pair with a conditioner for best texture and color maintenance.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eKey features: crushed violet pigments for neutralizing yellow tones, salon-fresh brightening, cleanses while toning, best paired with Violet Crush Conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSee packaging for ingredient details\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use John Frieda Violet Crush Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly depending on brassiness and hair porosity; follow with conditioner to maintain moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated for bleached, highlighted, and color-treated blonde hair to neutralize yellow tones safely.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"John Frieda","offers":[{"title":"Default Title","offer_id":51485963976937,"sku":"B0823HC74S","price":61.07,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/john-frieda-violet-crush-front-bottle.jpg?v=1783206086","url":"https:\/\/cervaaustralia.com\/products\/john-frieda-violet-crush-purple-shampoo-for-blonde-hair-8-3-oz-neutralizes-brassy-yellow-tones-color-safe-toner","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}