{"product_id":"john-frieda-violet-crush-purple-shampoo-for-blonde-hair-8-3-fl-oz-brass-neutralizing-toner-for-cool-bright-blonde","title":"John Frieda Violet Crush Purple Shampoo for Blonde Hair, 8.3 fl oz — Brass-Neutralizing Toner for Cool, Bright Blonde","description":"\u003cp\u003e\u003cstrong\u003eJohn Frieda Violet Crush Purple Shampoo is a toning cleanser that deposits violet pigments to reduce brassy yellow tones and help restore a cooler, brighter blonde in one wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your bleached, highlighted, or platinum hair is picking up unwanted warm or yellow hues, this purple shampoo offers an easy at-home correction between salon visits. The formula gently cleanses while leaving crushed violet pigments on the hair shaft to counteract brassiness and even out tone. Use it as part of a short toning routine to refresh color, maintain brightness, and extend time between color appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a difference after using this purple shampoo?\u003c\/h3\u003e\n\u003cp\u003eMany users notice visible toning after a single application, especially on mild brassiness. Results depend on how warm the hair is and how porous the strands are; very porous or heavily brassy hair may need repeated uses or a longer leave-in time for stronger effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks in as little as one wash for mild yellowing\u003c\/li\u003e\n  \u003cli\u003eStronger brass may require multiple washes or paired conditioner\u003c\/li\u003e\n  \u003cli\u003ePorous hair absorbs pigments more readily, increasing intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out or damage my blonde hair?\u003c\/h3\u003e\n\u003cp\u003eThis product is formulated to cleanse while depositing violet pigments without stripping natural oils aggressively. It’s designed to preserve shine and manageability when used as directed, but like all toning shampoos, overuse can lead to dryness or a temporary violet cast.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing base minimizes stripping of natural moisture\u003c\/li\u003e\n  \u003cli\u003eUse frequency tailored to your hair’s needs to avoid over-toning\u003c\/li\u003e\n  \u003cli\u003eFollow with Violet Crush Purple Conditioner for hydration and balance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Violet Crush Purple Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a rich lather, and rinse thoroughly; you can leave it on a minute or two for extra toning on stubborn brass. Adjust frequency from weekly to every few washes based on how cool you want your blonde to look, and always finish with a conditioning step.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and lather evenly from roots to ends\u003c\/li\u003e\n  \u003cli\u003eRinse fully; leave on 1–3 minutes if stronger toning is needed\u003c\/li\u003e\n  \u003cli\u003ePair with Violet Crush Purple Conditioner to replenish moisture and lock tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on highlighted or balayage hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is appropriate for bleached, highlighted, or balayage blondes to smooth uneven warmth and maintain an overall cooler appearance. Apply selectively if you want to protect darker mid-lengths or roots from over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for full-bleach, highlights, and dimensional color techniques\u003c\/li\u003e\n  \u003cli\u003eSpot-apply for selective toning on lighter pieces if needed\u003c\/li\u003e\n  \u003cli\u003eWorks well between salon color appointments to prolong desired tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: John Frieda Violet Crush Purple Shampoo is aimed at anyone with lightened, bleached, or naturally blonde hair who wants a quick at-home way to neutralize warm, brassy tones and keep color looking cooler and more consistent. It’s ideal for people who color at home or visit the salon and prefer a maintenance product that cleanses while subtly depositing corrective violet pigments. If you need intense color correction or professional-strength toning, consult a stylist for salon options.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSee packaging for ingredient details\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it every wash or every few washes depending on brassiness; start weekly and adjust to preference.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo change my hair color permanently?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it deposits temporary violet pigments to neutralize warmth and washes out over time.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"John Frieda","offers":[{"title":"Default Title","offer_id":51486243684585,"sku":"B0GHS3SRM6","price":61.52,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/john-frieda-violet-crush-front-packaging_a060ba18-7210-4984-ad64-be448e706f10.jpg?v=1783212604","url":"https:\/\/cervaaustralia.com\/products\/john-frieda-violet-crush-purple-shampoo-for-blonde-hair-8-3-fl-oz-brass-neutralizing-toner-for-cool-bright-blonde","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}