{"product_id":"john-frieda-violet-crush-purple-conditioner-for-blonde-hair-8-3-fl-oz-neutralizes-brassiness-hydrates","title":"John Frieda Violet Crush Purple Conditioner for Blonde Hair, 8.3 fl oz — Neutralizes Brassiness \u0026 Hydrates","description":"\u003cp\u003e\u003cstrong\u003eJohn Frieda Violet Crush Purple Conditioner is a violet-pigment conditioner designed to neutralize brassy tones and restore cooler, brighter blonde in one application.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep blonde hair looking fresh without over-drying: this creamy conditioner uses crushed violet pigments and moisturizing provitamin B5 to counter yellow and orange undertones while replenishing softness. The formula is color-safe for natural, highlighted, color-treated and platinum blonde and excludes sulfates, peroxide, ammonia, parabens and phthalates. Use it alongside the matching Violet Crush purple shampoo for faster toning, then alternate with your regular conditioner to maintain the shade you prefer.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see cooler, brighter blonde?\u003c\/h3\u003e\n\u003cp\u003eMany users notice a reduction in brassiness after a single use, though results depend on your starting shade and pigment buildup. For fastest toning, pair this conditioner with the Violet Crush purple shampoo and use daily until you reach the desired neutralization.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks in one use for many brassy tones\u003c\/li\u003e\n  \u003cli\u003eUse shampoo + conditioner together for strongest effect\u003c\/li\u003e\n  \u003cli\u003eDaily use until desired tone, then alternate to maintain\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner dry out or damage my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to hydrate while toning: provitamin B5 helps retain moisture and improve manageability without harsh sulfates or peroxide. Because it’s color-safe, it won’t strip salon color when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInfused with provitamin B5 for added hydration\u003c\/li\u003e\n  \u003cli\u003eFree of SLS\/SLES sulfates, peroxide, ammonia, parabens and phthalates\u003c\/li\u003e\n  \u003cli\u003eSuitable for natural, highlighted and color-treated blonde\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Violet Crush Purple Conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, work the conditioner through damp hair, focusing on mids and ends. Leave it on briefly to let the violet pigments neutralize warmth, then rinse thoroughly and immediately wash hands to avoid staining.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply after Violet Crush purple shampoo or your regular shampoo\u003c\/li\u003e\n  \u003cli\u003eDistribute from mid-lengths to ends; leave on a few minutes\u003c\/li\u003e\n  \u003cli\u003eRinse well and wash hands right away to prevent residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this an ethical and environmentally mindful choice?\u003c\/h3\u003e\n\u003cp\u003eJohn Frieda’s Violet Crush conditioner omits certain harsh chemicals and comes in a bottle made with 50% post-consumer recycled material to lower environmental impact. The product is cruelty-free and formulated without several controversial ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free and formulated without common harsh additives\u003c\/li\u003e\n  \u003cli\u003ePackaged in 50% post-consumer recycled plastic\u003c\/li\u003e\n  \u003cli\u003ePart of a system approach when paired with the matching purple shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: If you have blonde hair—whether natural, highlighted, color-treated, or platinum—and want to reduce yellow or brassy tones while maintaining softness, this conditioner is formulated for you. It’s especially useful for people who prefer an at-home toning routine that balances pigment correction with moisture. Ideal for anyone seeking cooler, brighter blonde without sulfates or peroxide, and for those who want a responsible packaging choice.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNote:\u003c\/em\u003e Results vary with hair porosity, starting shade, and frequency of use. Follow usage directions and consider alternating with your regular conditioner once you reach the tone you like.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSee packaging for ingredient details\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Violet Crush on platinum blonde?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's safe for platinum, highlighted, natural and color-treated blonde hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the purple conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily with the purple shampoo until desired tone, then alternate to maintain.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"John Frieda","offers":[{"title":"Default Title","offer_id":51486243619049,"sku":"B0GHSGDTVC","price":61.21,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/john-frieda-violet-crush-front-packaging_64a31f82-bd5f-4726-9f18-b34a3399f8bb.jpg?v=1783212604","url":"https:\/\/cervaaustralia.com\/products\/john-frieda-violet-crush-purple-conditioner-for-blonde-hair-8-3-fl-oz-neutralizes-brassiness-hydrates","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}