{"product_id":"jane-iredale-purelash-lash-extender-conditioner-primer-0-30-oz-lightweight-non-flaking","title":"jane iredale PureLash Lash Extender \u0026 Conditioner Primer, 0.30 oz — Lightweight, Non-Flaking","description":"\u003cstrong\u003ePureLash Lash Extender and Conditioner is a lightweight lash primer that conditions lashes and creates the appearance of fuller, thicker lashes when used before mascara.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned by jane iredale as a clean, cruelty-free lash prep, PureLash applies as a single coat before mascara to help enhance overall mascara performance while delivering conditioning ingredients like algae extract. It’s formulated to sit comfortably on natural lashes without flaking or heavy buildup, making it suitable for daily cosmetic layering or special-occasion makeup routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PureLash improve the look of lashes with one coat?\u003c\/h3\u003e\n\u003cp\u003eApplied as a primer, PureLash creates a subtle base that builds slightly more substance on each lash, so mascara fibers adhere more evenly and appear richer. The effect is cosmetic — enhancing thickness and length perception rather than altering lash biology in the short term.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSingle-coat primer applied before mascara for instant enhancement.\u003c\/li\u003e\n  \u003cli\u003eSmooth, non-clumping formula that helps mascara glide on.\u003c\/li\u003e\n  \u003cli\u003eWorks with most mascara formulas to amplify volume and length visually.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients are in this conditioner and what do they do?\u003c\/h3\u003e\n\u003cp\u003ePureLash includes algae extract, chosen for its conditioning and protective properties that help maintain lash flexibility and reduce brittleness from repeated makeup wear. The product’s blend is focused on cosmetic conditioning rather than therapeutic claims.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlgae extract to help condition and protect lash fibers from environmental stress.\u003c\/li\u003e\n  \u003cli\u003eLightweight vehicle that avoids heavy residue or flaking under mascara.\u003c\/li\u003e\n  \u003cli\u003eFormulated cruelty-free, aligning with jane iredale’s clean-beauty standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use PureLash for best results morning or night?\u003c\/h3\u003e\n\u003cp\u003eUse one thin coat of PureLash on clean, dry lashes before your usual mascara to create the primer effect. For a subtle daytime look, follow with your regular mascara; remove at night with your preferred cleanser to maintain lash hygiene.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply one even swipe from root to tip as a primer, then let dry briefly.\u003c\/li\u003e\n  \u003cli\u003eLayer your regular mascara over the primer for amplified color and volume.\u003c\/li\u003e\n  \u003cli\u003eRemove makeup nightly to avoid buildup and to keep lashes clean and conditioned.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill PureLash work with sensitive eyes or contact lenses?\u003c\/h3\u003e\n\u003cp\u003ePureLash is formulated to be gentle and comfortable for many wearers, but individual sensitivity varies. If you have known eye sensitivities or wear contacts, test on a small area first and consult your eye care professional if irritation occurs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle formula intended for cosmetic use; not a medical product.\u003c\/li\u003e\n  \u003cli\u003ePatch-test recommended for sensitive skin or eyes before regular use.\u003c\/li\u003e\n  \u003cli\u003eRemove promptly if irritation or discomfort develops.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PureLash is ideal for anyone who wants an easy-to-use primer that visually thickens and lengthens lashes when paired with mascara — especially users seeking a clean, cruelty-free option from jane iredale. It suits daily makeup routines, those wanting a subtle volumizing boost, and makeup lovers looking to protect lashes from mascara buildup without heavy treatments.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use PureLash alone without mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — PureLash can be worn alone for a subtle conditioning and slightly fuller lash look, though its full visual effect is achieved when followed by mascara.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply PureLash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply one thin coat before each mascara application; remove nightly to prevent buildup and maintain lash health.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"jane iredale","offers":[{"title":"Default Title","offer_id":51487707234537,"sku":"B001CWF2US","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/jane-iredale-purelash-front-tube.jpg?v=1783288362","url":"https:\/\/cervaaustralia.com\/products\/jane-iredale-purelash-lash-extender-conditioner-primer-0-30-oz-lightweight-non-flaking","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}