{"product_id":"izme-argan-oil-mascara-extra-volume-black-0-44-fl-oz-smudge-resistant-hourglass-wand","title":"IZME Argan Oil Mascara Extra Volume — Black 0.44 fl.oz | Smudge‑Resistant, Hourglass Wand","description":"\u003cp\u003e\u003cstrong\u003eIZME New York Argan Oil Mascara in Extra Volume Black is a volumizing, smudge-resistant mascara that builds dramatic lashes while nourishing each strand with argan oil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for daily wear and dramatic looks, this IZME mascara combines a lightweight, non-clumping formula with a curved hourglass wand to lift, separate, and thicken even fine lashes. The 0.44 fl.oz (13 ml) tube in a sleek gold design delivers buildable volume and long-wearing performance without heavy residue or flaking. Formulated to resist water and smudging, it keeps lashes defined through busy days and long evenings while argan oil helps condition and soften lashes over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create extra volume without clumping?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances creamy pigments with a lightweight texture so it coats lashes evenly rather than clumping. The specialized hourglass wand fans and lifts lashes, allowing you to layer product for intensity while maintaining separation and flexibility.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHourglass-shaped brush lifts root to tip for fuller appearance\u003c\/li\u003e\n  \u003cli\u003eLightweight, buildable formula avoids heavy buildup\u003c\/li\u003e\n  \u003cli\u003eBrush bristles separate lashes to reduce stick-together effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through the day and resist smudges?\u003c\/h3\u003e\n\u003cp\u003eYes — the mascara is formulated to be water- and smudge-resistant for reliable wear. It’s optimized to hold curl and definition without transferring to lids or under-eye areas, making it suitable for long hours and active days.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater- and smudge-resistant finish keeps lashes defined\u003c\/li\u003e\n  \u003cli\u003eFlexible film-forming ingredients reduce flaking\u003c\/li\u003e\n  \u003cli\u003eHolds curl when paired with an eyelash curler\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does argan oil benefit my lashes in this product?\u003c\/h3\u003e\n\u003cp\u003eArgan oil is included to help condition and soften lashes as you wear the mascara, improving lash feel and manageability over time. While it’s not a treatment serum, the oil helps reduce roughness and adds a subtle sheen to enhance the mascara’s finished look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConditions lashes to minimize brittleness\u003c\/li\u003e\n  \u003cli\u003eProvides a natural sheen for healthier-looking lashes\u003c\/li\u003e\n  \u003cli\u003eWorks within a makeup formula to avoid greasiness or slippage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and remove it for best results?\u003c\/h3\u003e\n\u003cp\u003eStart at the base of lashes and wiggle the hourglass wand upward to deposit product at the roots, then sweep through to the tips. For removal, use an oil-based makeup remover or a gentle micellar cleanser to dissolve the formula without tugging at lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply multiple thin coats for buildable volume\u003c\/li\u003e\n  \u003cli\u003eUse a lash comb if needed to separate after application\u003c\/li\u003e\n  \u003cli\u003eRemove with oil-based remover to protect lash integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: IZME New York Argan Oil Mascara Extra Volume Black is aimed at anyone wanting bold, voluminous lashes without heavy clumps — ideal for people with fine or sparse lashes seeking lift, those who need reliable all-day wear, and makeup lovers who prefer a conditioned, natural-feeling finish. It suits daily users and evening looks alike, delivering a buildable, smudge-resistant effect while adding a touch of care through argan oil.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is IZME Argan Oil Mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s water- and smudge-resistant for long wear, but not fully waterproof; remove with oil-based makeup remover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer this mascara for more volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the lightweight, buildable formula lets you apply multiple thin coats without clumping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IZME","offers":[{"title":"Default Title","offer_id":51485439000809,"sku":"B0CZZX2F67","price":68.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/izme-argan-oil-mascara-front-gold-tube.jpg?v=1783188721","url":"https:\/\/cervaaustralia.com\/products\/izme-argan-oil-mascara-extra-volume-black-0-44-fl-oz-smudge-resistant-hourglass-wand","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}