{"product_id":"izme-argan-oil-lengthening-mascara-black-0-44-fl-oz-tapered-hourglass-wand-smudge-resistant","title":"IZME Argan Oil Lengthening Mascara — Black 0.44 fl oz, Tapered Hourglass Wand \u0026 Smudge-Resistant","description":"\u003cstrong\u003eIZME New York Argan Oil Lengthening Mascara is a lightweight, clump-free mascara that lifts and elongates lashes while resisting smudges.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned to stretch each lash from root to tip, this black mascara uses a tapered hourglass wand and an argan oil–infused formula to create a lengthened, separated lash look without heaviness. The 0.44 fl.oz (13 ml) tube delivers buildable definition, and the water- and smudge-resistant finish keeps your eyes looking defined throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the wand shape affect lash application?\u003c\/h3\u003e\n\u003cp\u003eThe specially tapered hourglass wand targets both inner-corner and outer lashes with precision, letting you comb through lashes without clumping. Its shape helps lift at the base and fan toward the tips for an elongated silhouette.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTapered tip reaches short inner lashes\u003c\/li\u003e\n  \u003cli\u003eHourglass curve coats mid-lengths evenly\u003c\/li\u003e\n  \u003cli\u003eBroader base lifts and builds at the root\u003c\/li\u003e\n  \u003cli\u003eDesigned to separate rather than glue lashes together\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat role does argan oil play in this mascara?\u003c\/h3\u003e\n\u003cp\u003eArgan oil is included to condition and add a soft finish to the lash hairs, creating the appearance of healthier, more flexible lashes without weighing them down. It supports a smooth application so lashes look polished instead of stiff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight conditioning for less brittle-looking lashes\u003c\/li\u003e\n  \u003cli\u003eHelps maintain a supple, natural-feel finish\u003c\/li\u003e\n  \u003cli\u003eWorks with the formula to prevent flaky residue\u003c\/li\u003e\n  \u003cli\u003eNon-greasy, quick-dry behavior with each coat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara smudge or transfer during the day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is water- and smudge-resistant, designed to minimize transfer and fading in everyday conditions. While not labeled as waterproof, it offers reliable wear for routine activities and humidity without leaving streaks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater- and smudge-resistant finish for clean wear\u003c\/li\u003e\n  \u003cli\u003eHolds length and separation through normal wear\u003c\/li\u003e\n  \u003cli\u003eRemoves easily with your regular eye makeup remover\u003c\/li\u003e\n  \u003cli\u003eNot intended for heavy water exposure like swimming\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I build length without clumps?\u003c\/h3\u003e\n\u003cp\u003eApply from the root with a gentle zigzag motion, then glide the tapered tip along outer lashes to extend and separate. The lightweight, buildable formula lets you add one to three coats for visible length without creating spidery clumps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with one thin coat at the base for lift\u003c\/li\u003e\n  \u003cli\u003eUse the tapered tip to reach short lashes and corners\u003c\/li\u003e\n  \u003cli\u003eAdd a second coat mid-length for extra reach\u003c\/li\u003e\n  \u003cli\u003eComb lightly between coats if needed for separation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? IZME New York Argan Oil Lengthening Mascara is ideal for anyone seeking a natural but noticeably longer lash look: people who want precise application in hard-to-reach areas, those who prefer a lightweight, non-stiff finish, and anyone who needs everyday smudge-resistant wear. It suits sensitive-users who favor conditioning ingredients and makeup-lovers wanting definition without bulk.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it is water- and smudge-resistant for everyday wear but not fully waterproof for heavy water exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats should I use for maximum length?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with one coat for lift, add a second for length, and a third only if needed to avoid clumping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IZME","offers":[{"title":"Default Title","offer_id":51485439066345,"sku":"B0D1188LL8","price":66.01,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/izme-ny-argan-oil-mascara-front-packaging.jpg?v=1783188720","url":"https:\/\/cervaaustralia.com\/products\/izme-argan-oil-lengthening-mascara-black-0-44-fl-oz-tapered-hourglass-wand-smudge-resistant","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}