{"product_id":"its-a-10-miracle-shampoo-plus-keratin-10-oz-strengthening-sulfate-free-for-smoother-less-breakage","title":"It's a 10 Miracle Shampoo plus Keratin — 10 oz strengthening, sulfate-free, for smoother, less breakage","description":"\u003cp\u003e\u003cstrong\u003eIt's a 10 Miracle Shampoo plus Keratin is a strengthening, smoothing shampoo formulated to gently cleanse, reduce breakage, and improve manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 10 oz bottle of It's a 10 Miracle Shampoo plus Keratin blends keratin with the brand’s signature multi-benefit approach to help hair feel stronger, shinier, and easier to style. The sulfate-free formulation is designed to remove dirt and buildup while delivering protein support to strands, leaving hair prepared for conditioning and styling. Lightweight surfactants provide a thorough clean without stripping moisture, making it suitable for color-treated and chemically processed hair when used as part of a balanced routine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat results can I expect after using this keratin-infused shampoo?\u003c\/h3\u003e\n\u003cp\u003eRegular use helps hair feel smoother and more resilient, with fewer visible split ends and less tangling after washing. The keratin protein targets weakened areas to improve texture and control frizz, while conditioning agents preserve softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNoticeably smoother surface and reduced frizz\u003c\/li\u003e\n  \u003cli\u003eImproved detangling and easier combing after rinse\u003c\/li\u003e\n  \u003cli\u003eReduced breakage from styling and mechanical stress\u003c\/li\u003e\n  \u003cli\u003eCompatible with color-treated hair when followed by conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo for best performance?\u003c\/h3\u003e\n\u003cp\u003eApply a nickel-to-quarter-sized amount depending on hair length and lather thoroughly from scalp to ends. Massage gently to lift oils and buildup, then rinse and follow with a conditioner or leave-in treatment for balanced moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair completely before applying\u003c\/li\u003e\n  \u003cli\u003eWork into a rich lather and focus on scalp cleansing\u003c\/li\u003e\n  \u003cli\u003eRinse well and repeat only if hair is heavily soiled\u003c\/li\u003e\n  \u003cli\u003eUse with a moisturizing conditioner for extra softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for colored, keratin-treated, or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—the formula is gentle and formulated to be safe for color-treated and chemically processed hair when used as directed. Because it contains keratin and mild cleansers, it helps reinforce chemically altered hair without aggressive stripping, though follow-up conditioning is recommended.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild surfactants suitable for color retention\u003c\/li\u003e\n  \u003cli\u003eKeratin supports chemically treated strands\u003c\/li\u003e\n  \u003cli\u003ePair with color-safe conditioner for best results\u003c\/li\u003e\n  \u003cli\u003eConsult a stylist after professional keratin treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I shampoo and who benefits most from this product?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on scalp oiliness and styling habits: most people will find 2–3 washes per week balances cleanliness with hydration. Those who use heat tools, chemical services, or experience frizz and breakage will see the most benefit from the strengthening properties.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e2–3 times weekly for balanced hair types\u003c\/li\u003e\n  \u003cli\u003eMore frequent washing for oily scalps or heavy product use\u003c\/li\u003e\n  \u003cli\u003eFollow with complementary conditioning and treatments\u003c\/li\u003e\n  \u003cli\u003eAdjust amount and frequency to hair texture and needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This formula suits anyone looking to strengthen and smooth their hair while maintaining color and moisture—especially people with brittle, frizzy, or chemically treated hair, or those who style frequently with heat. It’s a practical daily-care step for busy routines that need a gentle, protein-enriched cleanse to help hair look healthier and feel more manageable.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo after a keratin treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated to be gentle and keratin-friendly; still follow your stylist's aftercare instructions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo fade color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The mild cleansers help preserve color better than harsher sulfates, but use a color-safe conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"It's a 10 Haircare","offers":[{"title":"Default Title","offer_id":51486340940009,"sku":"B00GBEY3C0","price":65.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/its-a-10-miracle-shampoo-plus-keratin-front-bottle.jpg?v=1783216901","url":"https:\/\/cervaaustralia.com\/products\/its-a-10-miracle-shampoo-plus-keratin-10-oz-strengthening-sulfate-free-for-smoother-less-breakage","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}