{"product_id":"its-a-10-miracle-moisture-shampoo-10-oz-bottle-sulfate-free-hydrating-cleanser","title":"It's a 10 Miracle Moisture Shampoo, 10 oz Bottle — Sulfate-Free Hydrating Cleanser","description":"\u003cp\u003e\u003cstrong\u003eIt's A 10 Miracle Moisture Shampoo is a 10-ounce, sulfate-free shampoo that gently cleanses while restoring moisture, softness and shine without stripping color or natural oils.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday use on all hair types, this moisturizing shampoo combines cleansing agents with conditioning ingredients so hair feels detangled and manageable right from the shower. The formula is free of sulfates, so it reduces the risk of drying out hair and fading color while helping preserve elasticity and luminous shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo keep hair hydrated without leaving it heavy?\u003c\/h3\u003e\n\u003cp\u003eThe balance of mild surfactants and conditioning agents lifts dirt and light buildup while depositing moisture to strand surfaces, so hair cleans but remains supple. Hydrators smooth the cuticle rather than coating it, which keeps movement and avoids a weighed-down finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisture-binding ingredients replenish and retain hydration\u003c\/li\u003e\n  \u003cli\u003eMild, sulfate-free cleansers reduce over-drying\u003c\/li\u003e\n  \u003cli\u003eLight conditioning agents detangle without buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo affect color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be gentle on dyed hair, the sulfate-free base helps limit color fading that can occur with harsher detergents. It refreshes vibrancy and leaves a glossy appearance without stripping away pigment or natural oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formula helps preserve color for longer\u003c\/li\u003e\n  \u003cli\u003eShine-enhancing ingredients improve vibrancy and gloss\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing avoids excessive pigment loss\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it help with tangles, elasticity and overall manageability?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo contains detangling components that smooth strands and reduce friction, so combing is easier after rinsing. Restorative elements support elasticity, helping hair resist breakage and feel more resilient and soft to the touch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetanglers reduce knots for easier comb-through\u003c\/li\u003e\n  \u003cli\u003eRestoratives improve flexibility and resilience\u003c\/li\u003e\n  \u003cli\u003eSmoothing agents add slip and reduce friction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish can I expect after using this product?\u003c\/h3\u003e\n\u003cp\u003eAfter use, hair should feel softer, appear smoother and show a natural, luminous shine rather than an artificial gloss. The finish is lightweight and moveable, suitable for everyday styling or heat use when combined with your usual protectants.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft, touchable texture without stiffness\u003c\/li\u003e\n  \u003cli\u003eSmooth cuticle appearance with reduced frizz\u003c\/li\u003e\n  \u003cli\u003eLuminous shine that enhances color and highlights\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: It's A 10 Miracle Moisture Shampoo is ideal for anyone seeking a gentle, hydrating daily cleanser — from fine hair that needs moisture without weight to thicker, drier types that benefit from smoothing and elasticity support. It’s also a good fit for color-treated hair and for those who prefer sulfate-free haircare to protect color and natural oils.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium Cocoyl Isethionate, Cetyl Alcohol, Sodium CocoSulfate, Sodium Methyl Cocoyl, Taurate, Cocamidopropyl Betaine, Stearamidopropyl Dimethlanine, Euterpe Oleracea, Fruit Extract, Glycerin, Morinda Citrifolia Seed Oil, Moringa Oleifera Se\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula is formulated to be gentler on color, helping maintain vibrancy without stripping pigment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use It’s A 10 Miracle Moisture Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s suitable for daily or regular use on all hair types, especially when you want hydration without heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"It's a 10 Haircare","offers":[{"title":"Default Title","offer_id":51485477339369,"sku":"B001WAKUIO","price":64.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/its-a-10-miracle-moisture-shampoo-front-bottle.jpg?v=1783190084","url":"https:\/\/cervaaustralia.com\/products\/its-a-10-miracle-moisture-shampoo-10-oz-bottle-sulfate-free-hydrating-cleanser","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}