{"product_id":"ion-hair-treatment-effective-care-10-5-oz-100-vegan-daily-strengthening-hydrating","title":"ion Hair Treatment Effective Care 10.5 oz — 100% Vegan Daily Strengthening \u0026 Hydrating","description":"\u003cp\u003e\u003cstrong\u003eion Sally Beauty Effective Care Treatment 10.5 oz is a daily-use, 100% vegan hair treatment that strengthens, rehydrates, and helps repair damaged strands with formulated vitamins and proteins.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade conditioning treatment by ion is designed to restore softness and resilience to all hair types. Formulated with vitamins and proteins that penetrate the hair shaft, it replenishes moisture, reduces breakage, and smooths frizz without weighing hair down. The 10.5 oz tub offers enough product for repeated at-home treatments, making it a practical choice for anyone seeking routine nourishment and manageable styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this treatment repair and strengthen hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula uses targeted proteins and vitamins to reinforce weakened areas of the hair fiber and seal the cuticle for smoother strands. Regular application helps reduce split ends and improves elasticity so hair resists snapping during brushing and styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eProtein complex rebuilds internal structure and fills porous spots.\u003c\/li\u003e\n  \u003cli\u003eVitamins assist moisture retention for flexible, less brittle hair.\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing agents reduce friction and tangles.\u003c\/li\u003e\n  \u003cli\u003eGentle formulation suitable for daily use without buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on color-treated or chemically processed hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the treatment is gentle enough for color-treated and chemically processed hair, helping maintain moisture and reduce damage from lightening or chemical services. Its conditioning agents protect dyed hair’s surface while supporting structural repair beneath the cuticle.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated hair when used as directed.\u003c\/li\u003e\n  \u003cli\u003eHelps counteract dryness from bleaching or perming.\u003c\/li\u003e\n  \u003cli\u003eSupports color longevity by reducing breakage and dulling.\u003c\/li\u003e\n  \u003cli\u003e100% vegan formula avoids animal-derived proteins or oils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I apply the treatment and how long should it stay in?\u003c\/h3\u003e\n\n\u003cp\u003eFor most users, applying the treatment once or twice a week provides noticeable repair and manageability; those with very dry or damaged hair can use it more frequently, even daily, because of its gentle profile. Leave the treatment in for 3–10 minutes for routine conditioning; extend to 15–20 minutes for an intensive mask effect.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEveryday use is acceptable due to the mild, non-greasy formula.\u003c\/li\u003e\n  \u003cli\u003e3–10 minutes for standard conditioning benefits.\u003c\/li\u003e\n  \u003cli\u003e15–20 minutes for a deeper, salon-style mask treatment.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to avoid residue and keep hair light.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this weigh down fine hair or make oily roots worse?\u003c\/h3\u003e\n\n\u003cp\u003eThe treatment is formulated to hydrate without heavy oils that cause limpness; applying mainly from mid-lengths to ends keeps roots light and voluminous. Fine-haired users should use a small amount or apply less frequently to maintain body while still benefiting from repair and shine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply sparingly near the scalp; focus application on mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eUse a dime-size amount for fine hair and increase as needed for thickness.\u003c\/li\u003e\n  \u003cli\u003eRinse well to prevent buildup that can flatten hair.\u003c\/li\u003e\n  \u003cli\u003eCompatibility with all hair types means easy adjustments for fine textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ion Sally Beauty Effective Care Treatment 10.5 oz is intended for anyone seeking consistent, cruelty-free hair repair and moisture — from color-treated and chemically processed hair to naturally dry, frizzy, or brittle strands. It’s particularly useful for people who want a simple at-home regimen that strengthens hair over time without heavy silicones or animal-derived ingredients. Ideal for home users, salon professionals, and anyone aiming to restore resilience and manageability to their hair routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER ,CETYL ALCOHOL ,STEARYL ALCOHOL ,DICETYLDIM\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this treatment vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is 100% vegan and contains no animal-derived ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the mask in for deep conditioning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it 15–20 minutes for an intensive mask; 3–10 minutes for regular conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ion","offers":[{"title":"Default Title","offer_id":51486325211369,"sku":"B003TJEULO","price":56.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/ion-effective-care-treatment-front-tub.jpg?v=1783216202","url":"https:\/\/cervaaustralia.com\/products\/ion-hair-treatment-effective-care-10-5-oz-100-vegan-daily-strengthening-hydrating","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}