{"product_id":"into-you-matte-nude-liquid-lipstick-em05-waterproof-long-lasting-lightweight-matte-tint","title":"INTO YOU Matte Nude Liquid Lipstick EM05 — Waterproof, Long‑Lasting Lightweight Matte Tint","description":"\u003cstrong\u003eINTO YOU Matte Nude Lipstick EM05 is a lightweight, waterproof liquid lipstick with a soft \"mud\" texture that delivers highly pigmented, long-lasting matte color you can also use on cheeks and eyes.\u003c\/strong\u003e\n\n\u003cp\u003eThis liquid lipstick blends a modern matte finish with an easy-to-wear nude tone designed to neutralize natural lip color, smooth fine lines, and stay put through daily activities. The formula balances intense color payoff with a comfortable, barely-there feel so you can build coverage without flaking, stickiness, or heavy residue. Because the texture layers smoothly, it doubles as a multi-use tint for cheeks and eyes for coordinated looks and faster routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the \"mud\" texture feel and apply?\u003c\/h3\u003e\n\u003cp\u003eThe signature mud-like consistency spreads smoothly without tugging and dries to a true matte that isn’t chalky. It’s formulated to cover natural lip pigmentation and lines while still feeling lightweight, so application is forgiving for beginners and pros alike.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft, whipped finish that glides on evenly\u003c\/li\u003e\n  \u003cli\u003eHigh coverage in one to two strokes\u003c\/li\u003e\n  \u003cli\u003eDries matte without intense tightness\u003c\/li\u003e\n  \u003cli\u003eDesigned to avoid flaking or cakey buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the color last all day and resist smudging?\u003c\/h3\u003e\n\u003cp\u003eThe INTO YOU formula is made to resist fading and transfer, maintaining color intensity for extended wear. While results vary with eating and rubbing, the liquid matte is engineered to remain vibrant through normal daily activities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-wear pigments for up to 24 hours of color retention\u003c\/li\u003e\n  \u003cli\u003eWaterproof and transfer-resistant properties\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish for comfortable all-day wear\u003c\/li\u003e\n  \u003cli\u003eMinimal touch-ups needed for most routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this product beyond just my lips?\u003c\/h3\u003e\n\u003cp\u003eYes — the concentrated pigment and adaptable texture make this shade ideal as a cheek tint or an eyeshadow base. Apply sparingly, blend quickly, and set if you want additional staying power on cheeks or lids.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks as a cream blush for coordinated monochrome looks\u003c\/li\u003e\n  \u003cli\u003eCan be used sparingly on eyelids as a base or soft wash of color\u003c\/li\u003e\n  \u003cli\u003eCompatible with powder on top to increase longevity\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly multi-use product reduces the need for extra items\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow pigmented and shade-versatile is EM05?\u003c\/h3\u003e\n\u003cp\u003eEM05 is part of the INTO YOU collection known for saturated pigments across a range of tones. This particular nude offers strong opacity while remaining flattering on many skin tones, making it simple to layer or tone down depending on the look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh color saturation for bold payoff\u003c\/li\u003e\n  \u003cli\u003eNeutral nude that complements diverse complexions\u003c\/li\u003e\n  \u003cli\u003eEasy to blend into subtler or more dramatic styles\u003c\/li\u003e\n  \u003cli\u003ePairs well with other INTO YOU shades for customized mixes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? INTO YOU Matte Nude Lipstick EM05 suits anyone seeking a comfortable, highly pigmented matte option that doubles as a cheek and eye tint. It's ideal for commuters, busy professionals, and travelers who want minimal touch-ups, as well as makeup enthusiasts who appreciate multi-use products and strong color payoff. Whether you’re starting out with makeup or expanding a professional kit, EM05 offers an uncomplicated way to achieve long-wearing, coordinated color with a modern matte finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFeatures summarized:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight matte \"mud\" texture that smooths and conceals lip lines.\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, waterproof formula designed for extended wear without stickiness.\u003c\/li\u003e\n  \u003cli\u003eHighly saturated pigment available in versatile tones, including nude EM05.\u003c\/li\u003e\n  \u003cli\u003eMulti-use: suitable for lips, cheeks, and eyes for streamlined makeup looks.\u003c\/li\u003e\n  \u003cli\u003eEasy application and removal—friendly for beginners and professionals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is INTO YOU EM05 waterproof and long-lasting?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is waterproof and designed for long wear with high pigment and transfer resistance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on my cheeks and eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply sparingly and blend; it works as a cream blush or eyelid tint for coordinated looks.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"INTO YOU","offers":[{"title":"Default Title","offer_id":51485416358121,"sku":"B09MSXMMSM","price":66.24,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/into-you-front-packaging-em05.jpg?v=1783188008","url":"https:\/\/cervaaustralia.com\/products\/into-you-matte-nude-liquid-lipstick-em05-waterproof-long-lasting-lightweight-matte-tint","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}