{"product_id":"innersense-bright-balanced-purple-shampoo-conditioner-duo-10-fl-oz-each-sulfate-free-vegan-toning","title":"INNERSENSE Bright + Balanced Purple Shampoo \u0026 Conditioner Duo — 10 fl oz Each, Sulfate-Free Vegan Toning","description":"\u003cp\u003e\u003cstrong\u003eINNERSENSE Bright + Balanced is a sulfate- and silicone-free purple shampoo and conditioner pair that gently cleanses and neutralizes brass while adding moisture and shine to blonde and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis value duo combines a violet-toned cleansing formula with a balancing conditioner designed for cooler, brighter color. Both bottles are formulated with plant-derived ingredients and hydrating oils, crafted to maintain clarity in lightened, silver, or natural pale shades without harsh chemicals. The set supports daily color maintenance while providing detangling, subtle conditioning, and environmental defense.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this duo reduce brassy tones without overdrying hair?\u003c\/h3\u003e\n\u003cp\u003eThe purple pigment in the shampoo counteracts warm, yellow-orange tones when used regularly, while the conditioner replenishes moisture to prevent the dryness that some toning products cause. Instead of stripping, the formulas include botanical oils and extracts to protect the hair fiber.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments to neutralize unwanted warmth\u003c\/li\u003e\n  \u003cli\u003eMonoi and coconut oils for lightweight hydration\u003c\/li\u003e\n  \u003cli\u003ePumpkin seed and apple extracts to support strand resilience\u003c\/li\u003e\n  \u003cli\u003eSulfate- and silicone-free base to avoid excess stripping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after a few washes?\u003c\/h3\u003e\n\u003cp\u003eWith consistent use, you’ll notice cooler, more even tone in highlighted, bleached, or naturally gray hair and improved manageability. The conditioner smooths the cuticle so hair appears shinier and feels softer while color stays clearer between professional toning appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduced brassiness and brighter blonde or silver tones\u003c\/li\u003e\n  \u003cli\u003eSofter texture and easier comb-through after conditioning\u003c\/li\u003e\n  \u003cli\u003eLess reliance on salon toners for maintenance\u003c\/li\u003e\n  \u003cli\u003eVisible shine from nourishing plant oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the Bright + Balanced shampoo and conditioner for best effect?\u003c\/h3\u003e\n\u003cp\u003eApply the purple shampoo to wet hair, lather, and leave on briefly—adjust timing based on desired toning strength—then rinse. Follow with the conditioner focusing on mid-lengths to ends, leave for a couple minutes, and rinse thoroughly for balanced tone and moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–3 times weekly for maintenance; more often for stronger toning\u003c\/li\u003e\n  \u003cli\u003eShorter leave-in for subtle toning, longer for more neutralization\u003c\/li\u003e\n  \u003cli\u003eConcentrate conditioner on damaged or porous areas\u003c\/li\u003e\n  \u003cli\u003eFinish with cool rinse to seal the cuticle and boost shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAre these products suitable for all hair types and textures?\u003c\/h3\u003e\n\u003cp\u003eYes—the formulas are created to work on a wide range of hair textures and levels of porosity while being particularly beneficial for lightened, highlighted, or naturally gray hair. The lightweight oils and plant extracts deliver hydration without weighing fine hair down or causing buildup on thicker textures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for fine to coarse strands, straight to curly textures\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free, and free of sulfates and silicones\u003c\/li\u003e\n  \u003cli\u003eGentle enough for frequent color-preserving use\u003c\/li\u003e\n  \u003cli\u003eHelps protect hair from environmental stressors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This Bright + Balanced duo is ideal for anyone with blonde, highlighted, bleached, or gray hair who wants to maintain cool, clear tones between salon visits while keeping hair hydrated and smooth. It’s also a good choice for those who prioritize plant-based, non-toxic formulations and prefer vegan, cruelty-free haircare that avoids sulfates and silicones.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSee individual product packaging for full ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly for maintenance; increase frequency for stronger toning as needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this duo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to preserve and balance blonde, highlighted, and gray hair without sulfates or silicones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"INNERSENSE","offers":[{"title":"Default Title","offer_id":51487703957737,"sku":"B0BHC6T97Z","price":171.22,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/innersense-bright-balanced-front-packaging.jpg?v=1783288192","url":"https:\/\/cervaaustralia.com\/products\/innersense-bright-balanced-purple-shampoo-conditioner-duo-10-fl-oz-each-sulfate-free-vegan-toning","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}