{"product_id":"indie-lee-brightening-facial-cleanser-multi-use-hydrating-gel-4-2-oz-makeup-remover-gentle-exfoliant","title":"Indie Lee Brightening Facial Cleanser — Multi‑Use Hydrating Gel, 4.2 oz, Makeup Remover \u0026 Gentle Exfoliant","description":"\u003cp\u003e\u003cstrong\u003eIndie Lee Brightening Facial Cleanser is a multi-use gel cleanser that hydrates, removes makeup, and gently exfoliates to help reveal a brighter-looking complexion.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, strawberry-scented gel cleanser works as a daily face wash, an eye makeup remover, and an overnight exfoliating mask—without stripping skin. Formulated with sunflower oil, strawberry seed oil, lycopene-rich tomato extract, and hydrolyzed wheat protein, it targets dullness and supports a softer, more luminous feel. The formula is free from common controversial ingredients and designed to be gentle enough for regular use across most skin types.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleanser remove makeup without drying skin?\u003c\/h3\u003e\n\u003cp\u003eThe cleanser uses plant-derived sunflower oil and strawberry seed oil to dissolve oils, sunscreen, and light makeup while maintaining the skin’s natural moisture barrier. It rinses clean without leaving a tight or waxy residue, so skin feels balanced rather than stripped.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSunflower oil lifts makeup while supporting hydration.\u003c\/li\u003e\n  \u003cli\u003eGel texture emulsifies easily and rinses away fully.\u003c\/li\u003e\n  \u003cli\u003eNon-stripping surfactants keep natural oils intact.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it as an exfoliating mask, and how often?\u003c\/h3\u003e\n\u003cp\u003eYes—when left on damp skin for about five minutes, the formula acts as a mild exfoliating mask that helps smooth texture and boost radiance. For most people, using it as a mask once or twice weekly is enough; daily use as a rinse-off cleanser provides gentle surface renewal without over-exfoliating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMask: apply to damp skin, wait five minutes, then rinse.\u003c\/li\u003e\n  \u003cli\u003eDaily wash: massage and rinse for gentle cleansing.\u003c\/li\u003e\n  \u003cli\u003eAdjust mask frequency based on sensitivity and skin response.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients support brightening and skin resilience?\u003c\/h3\u003e\n\u003cp\u003eTomato extract supplies lycopene and vitamins that help support an even-looking tone, while hydrolyzed wheat protein improves surface firmness and straw-berry seed oil delivers antioxidant benefits. Together they promote a softer, more luminous appearance without aggressive actives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTomato extract: natural lycopene and vitamins A, C, K.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed wheat protein: helps skin feel firmer and smoother.\u003c\/li\u003e\n  \u003cli\u003eStrawberry seed oil: antioxidant-rich support for skin tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive or oily skin?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be balanced, the cleanser is gentle enough for dry and sensitive skin while still effective for oily or acne-prone types. Its non-stripping nature maintains moisture, and the gel texture removes excess sebum without over-drying.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGreat for dry skin: nourishing oils prevent tightness.\u003c\/li\u003e\n  \u003cli\u003eGood for oily skin: gel formula cleanses excess oil effectively.\u003c\/li\u003e\n  \u003cli\u003eSafe for sensitive types: free of many common irritants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This Indie Lee Brightening Facial Cleanser is ideal for anyone seeking a versatile daily cleanser that doubles as a gentle makeup remover and occasional exfoliating mask. Choose it if you want a clean, plant-forward formula that aims to brighten and hydrate without harsh ingredients—particularly useful for those balancing combo, oily, or mildly sensitive skin types who prefer shorter, effective skincare routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMain - Water, Strawberry Seed Oil, Hydrolyzed Wheat Protein, Tomato Extract (Lycopene)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this cleanser to remove waterproof mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It removes most everyday makeup and mascara, but heavy waterproof formulas may require a dedicated oil-based remover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it as a mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use the five-minute exfoliating mask once or twice a week, adjusting for sensitivity and skin response.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Indie Lee","offers":[{"title":"Default Title","offer_id":51487682265321,"sku":"B005UPB1XU","price":117.53,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/indie-lee-brightening-cleanser-front-packaging.jpg?v=1783287336","url":"https:\/\/cervaaustralia.com\/products\/indie-lee-brightening-facial-cleanser-multi-use-hydrating-gel-4-2-oz-makeup-remover-gentle-exfoliant","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}