{"product_id":"iles-formula-paris-new-york-hydrating-shampoo-for-dry-color-treated-hair-sulfate-free-moisture-boost","title":"ILES FORMULA PARIS NEW YORK Hydrating Shampoo for Dry, Color-Treated Hair — Sulfate-Free, Moisture Boost","description":"\u003cstrong\u003eILES FORMULA salon-grade hydrating shampoo restores moisture, reduces frizz, and protects color without silicones or harsh sulfates.\u003c\/strong\u003e\n\nThis professional-strength cleanser is formulated to revive dry, over-processed, and color-treated hair while preserving vibrancy and bounce. Developed by stylist Wendy Iles and used in thousands of salons worldwide, the shampoo balances gentle purification with targeted repair so strands feel softer, move more freely, and reflect shine after a single wash.\n\n\u003ch3\u003eHow quickly will I notice improved texture and manageability?\u003c\/h3\u003e\n\u003cp\u003eMost users report softer, more manageable hair after one wash; ongoing use helps detangle and improve porosity for easier styling. The shampoo focuses on hydration and cuticle smoothing so hair feels less brittle and resists breakage during combing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate softness and gloss from hydrating agents\u003c\/li\u003e\n  \u003cli\u003eReduced tangles and easier brushing after shampooing\u003c\/li\u003e\n  \u003cli\u003eProgressive strengthening when paired with the matching conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated and chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—formulated to be color-safe, the blend cleans without stripping pigments or accelerating fade. By avoiding sulfates and silicones, the shampoo preserves color vibrancy while supporting long-term hair health.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing prevents harsh pigment loss\u003c\/li\u003e\n  \u003cli\u003eSilicone-free to avoid buildup that dulls color\u003c\/li\u003e\n  \u003cli\u003eDesigned to work alongside color-care routines and salon treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it control frizz and humidity in humid climates?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo smooths and seals the cuticle to reduce flyaways and bulk caused by moisture in the air. Hair is left polished and light, providing a better base for styling products that lock in sleekness through damp conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCuticle-smoothing ingredients minimize frizz\u003c\/li\u003e\n  \u003cli\u003eLightweight formula avoids weighing hair down\u003c\/li\u003e\n  \u003cli\u003eCreates a smoother foundation for anti-frizz serums and finishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this shampoo fit into a salon-style hair care routine?\u003c\/h3\u003e\n\u003cp\u003eUse the shampoo as the cleansing step in a clean, silicone-free system; it performs best paired with ILES FORMULA conditioner and finishing products. Regular use supports reduced breakage and helps maintain the results of professional styling and color services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks synergistically with Iles Formula Haute Performance Conditioner\u003c\/li\u003e\n  \u003cli\u003ePrepares hair for leave-in treatments and finishing serums\u003c\/li\u003e\n  \u003cli\u003eRecommended for weekly gentle care or salon maintenance routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for? This shampoo suits anyone seeking salon-level hydration without heavy ingredients—ideal for dry, brittle, frizzy, over-styled, or color-treated hair. It’s particularly useful for people who want a lightweight, silicone-free wash that supports healthier-looking strands, tames humidity, and leaves hair glossy and touchable. Whether you follow frequent color services, heat styling, or simply need a kinder daily cleanser, this formula is built to revive texture and improve manageability when used as part of a consistent care regimen.\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and color-safe, designed to cleanse without stripping color or accelerating fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it contain silicones or harsh sulfates?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It is silicone-free and avoids harsh sulfates to prevent buildup and preserve hair health.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILES FORMULA PARIS NEW YORK","offers":[{"title":"Default Title","offer_id":51487765922025,"sku":"B01J7NP3D4","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/iles-formula-front-bottle.jpg?v=1783291078","url":"https:\/\/cervaaustralia.com\/products\/iles-formula-paris-new-york-hydrating-shampoo-for-dry-color-treated-hair-sulfate-free-moisture-boost","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}