{"product_id":"il-salone-milano-permanent-hair-color-cream-12-11-silver-platinum-with-plex-rebuilder-protects-restructures","title":"Il Salone Milano Permanent Hair Color Cream — 12.11 Silver Platinum with Plex Rebuilder, Protects \u0026 Restructures","description":"\u003cp\u003e\u003cstrong\u003eIl Salone Milano Plex Rebuilder 12.11 is a professional permanent hair color cream that delivers silver‑platinum tone while protecting and restructuring hair during and after coloring.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional kit combines permanent color cream with Plex Rebuilder technology to give salon-grade pigment and care in one system. Formulated in Italy and free from parabens, paraffin and ethyl alcohol, the 12.11 Silver Platinum shade produces bright, long-lasting color while reducing breakage and improving hair texture through a three-step rebuilding process.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Plex Rebuilder protect hair during coloring?\u003c\/h3\u003e\n\u003cp\u003ePlex Rebuilder works inside the fiber to reconnect and strengthen internal bonds while the color develops. That reduces the amount of breakage that typically happens during chemical processing and helps the color lay evenly for an intense, luminous finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInternal bond protection during the color stage\u003c\/li\u003e\n  \u003cli\u003eLinseed and meadowfoam seed oils to soften and add shine\u003c\/li\u003e\n  \u003cli\u003eFormulated to deliver strong white coverage and bright pigment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat steps are included in the complete salon system?\u003c\/h3\u003e\n\u003cp\u003eThe kit is a three-phase treatment: the color cream acts during application, a post‑color conditioner seals cuticles immediately after rinsing, and a maintenance mask used three weeks later rebuilds and strengthens the hair further. Together they lock pigment inside and maintain color intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStep 1: Color cream repairs and deposits long-lasting pigment\u003c\/li\u003e\n  \u003cli\u003eStep 2: Post‑color conditioner seals cuticles for color retention\u003c\/li\u003e\n  \u003cli\u003eStep 3: Maintaining mask reconnects fibers and reduces future breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it give reliable silver‑platinum results and cover grays?\u003c\/h3\u003e\n\u003cp\u003eShade 12.11 is designed to produce a cool, silver‑platinum tone with strong coverage on natural and previously lightened hair. The formula offers dependable white coverage, delivering a clear, reflective result when applied according to professional instructions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-opacity pigment for even gray coverage\u003c\/li\u003e\n  \u003cli\u003eDesigned for bright, cool blonde and platinum tones\u003c\/li\u003e\n  \u003cli\u003ePost-treatment products help lock violet\/ash pigments inside the strand\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Professionals and experienced home stylists who want a permanent silver‑platinum color with integrated care will appreciate Il Salone Milano Plex Rebuilder 12.11. It suits clients seeking high-clarity, cool-toned blondes or those needing strong gray coverage while minimizing fiber damage. Use alongside the included post‑color conditioner and follow-up mask for best results; this system benefits hair that needs both color performance and structural rebuilding without parabens, paraffin or ethyl alcohol.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePERMANENT COLOR CREAM 12.11 Silver Platinum: AQUA (WATER), CETEARYL ALCOHOL, CETEARETH-50, PROPYLENE GLYCOL, AMMONIUM LAURYL SULFATE, AMMONIA, OLEYL ALCOHOL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, COCAMIDOPROPYL BETAINE, PARFUM (FRAGRANCE), SODIUM SULFITE, ETHANOLAMINE, EDTA, ERYTHORBIC ACID, POLYQUATERNIUM-22, BISABOLOL, LINUM USITATISSIMUM (LINSEED) SEED OIL, BENZOIC ACID, p-PHENYLENEDIAMINE, 2-METHYLRESORCINOL, 2,4-DIAMINOPHENOXYETHANOL HCl, m-AMINOPHENOL, HYDROLYZED KERATIN, CHENOPODIUM QUINOA SEED EXTRACT, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE. DEVELOPER LOTION: AQUA (WATER), HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-20, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE, DISODIUM PYROPHOSPHATE, PEG-40 CASTOR OIL, OXYQUINOLINE SULFATE, DIMETHICONE, GLYCERYL STEARATE, POLYSORBATE 60, CELLULOSE GUM, SORBITAN LAURATE, SILICA, BENZOIC ACID. POST COLOR CONDITIONER: AQUA (WATER), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, DIMETHICONE, STEARAMIDOPROPYL DIMETHYLAMINE, BEHENTRIMONIUM METHOSULFATE, LACTIC ACID, ISOPROPYL ALCOHOL, PARFUM (FRAGRANCE), PHENOXYETHANOL, AMODIMETHICONE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZYL SALICYLATE, LINALOOL, HYDROLYZED KERATIN, HEXYL CINNAMAL, CHENOPODIUM QUINOA SEED EXTRACT, CETRIMONIUM CHLORIDE, TRIDECETH-10, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE. MAINTAINING MASK: AQUA (WATER), CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, AMODIMETHICONE, BEHENTRIMONIUM METHOSULFATE, LACTIC ACID, DIMETHICONE, ISOPROPYL ALCOHOL, PARFUM (FRAGRANCE), PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZYL SALICYLATE, CHENOPODIUM QUINOA SEED EXTRACT, LINALOOL, HYDROLYZED KERATIN, HEXYL CINNAMAL, CETRIMONIUM CHLORIDE, TRIDECETH-10, POTASSIUM SORBATE, SODIUM BENZOATE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use 12.11 on previously colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—12.11 can be used on previously colored hair, but strand testing and proper pre-lightening may be necessary for even silver‑platinum results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the maintaining mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use the maintaining mask about three weeks after color application, then as needed for deep repair and bond maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Il Salone Milano","offers":[{"title":"Default Title","offer_id":51486287954153,"sku":"B09R21ST5F","price":61.09,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/il-salone-milano-plex-rebuilder-front-packaging.jpg?v=1783214338","url":"https:\/\/cervaaustralia.com\/products\/il-salone-milano-permanent-hair-color-cream-12-11-silver-platinum-with-plex-rebuilder-protects-restructures","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}