{"product_id":"iconic-london-velvet-smooth-pore-refining-primer-whipped-balmy-1-01-fl-oz-soft-matte-blur","title":"ICONIC LONDON Velvet Smooth Pore-Refining Primer — Whipped Balmy 1.01 fl oz, Soft-Matte Blur","description":"\u003cp\u003e\u003cstrong\u003eICONIC LONDON Velvet Smooth Pore-Refining Primer is a whipped, balmy face base that blurs pores, tames shine, and creates a soft-matte canvas for longer-lasting makeup.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight primer combines emollients, soft-focus powders and red grape extract (Vitis Vita) to refine texture and add a hydrated velvet veil to skin. Designed for use before foundation, tints or tinted moisturizers, it smooths uneven areas and reduces makeup transfer while keeping skin feeling airy rather than heavy. The formula is cruelty-free and vegan, created to deliver a camera-ready finish whether you want an all-over airbrushed look or targeted mattifying in the T-zone.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does Velvet Smooth blur pores and reduce shine?\u003c\/h3\u003e\n\u003cp\u003eYou should notice a visible softening of pores and a reduction in surface shine immediately after application. The whipped, cushiony texture spreads easily, filling unevenness and letting light diffuse off the skin for a softer appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant soft-focus effect on contact with skin\u003c\/li\u003e\n  \u003cli\u003eAbsorbs excess oil without leaving a powdery residue\u003c\/li\u003e\n  \u003cli\u003eHelps foundation apply more evenly and prevents early breakdown\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this primer for a natural everyday look?\u003c\/h3\u003e\n\u003cp\u003eApply a thin layer to clean, moisturized skin, concentrating on areas with visible pores or excess shine. Use a flat brush or your fingertips to blend; a little goes a long way, so start sparingly and build where needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply before tinted moisturizer, skin tint, or foundation\u003c\/li\u003e\n  \u003cli\u003eLayer lightly on the T-zone for targeted mattifying\u003c\/li\u003e\n  \u003cli\u003eFinish with cream blush or bronzer for a polished, dewy-matte finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help skin look smoother without drying it out?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs emollients with perfecting powders to create a hydrated velvet finish, so skin feels soft rather than tight. Vitis Vita (red grape extract) supports the skin barrier while the powders provide optical blurring for pores and fine lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEmollients for a silky, comfortable base\u003c\/li\u003e\n  \u003cli\u003eSoft-focus powders that diffuse texture and fine lines\u003c\/li\u003e\n  \u003cli\u003eVitis Vita (red grape extract) to help maintain a healthy-looking barrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this primer work under cream and liquid products?\u003c\/h3\u003e\n\u003cp\u003eYes — the lightweight, balmy consistency works well under both cream and liquid formulas and improves their blendability. It reduces makeup transfer and keeps products in place, helping color and coverage stay true throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCompatible with skin tints, liquid foundations and cream bronzers\u003c\/li\u003e\n  \u003cli\u003ePrevents slip and improves long-wear without pilling\u003c\/li\u003e\n  \u003cli\u003eApplies smoothly under powder or cream finishing products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Velvet Smooth Pore-Refining Primer is suited to anyone seeking a refined, photo-ready base—especially those with visible pores, occasional shine or anyone wanting their makeup to last longer without feeling cakey. It’s an option for people who prefer lightweight, breathable formulas and those who choose cruelty-free, vegan beauty. Ideal for everyday use, makeup artists prepping clients, and creators who need a soft-matte finish that photographs well.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this primer suitable for oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, balmy formula mattifies the T-zone and reduces excess shine without over-drying skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Velvet Smooth under cream blush or bronzer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. It creates a smooth base that improves blendability and helps creams last longer.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ICONIC LONDON","offers":[{"title":"Default Title","offer_id":51487755665641,"sku":"B0CWPSD4SD","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/iconic-london-velvet-smooth-front-jar.jpg?v=1783290597","url":"https:\/\/cervaaustralia.com\/products\/iconic-london-velvet-smooth-pore-refining-primer-whipped-balmy-1-01-fl-oz-soft-matte-blur","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}