{"product_id":"iconic-london-underglow-blurring-primer-universal-shade-demi-matte-champagne-glow-pore-blurring-0-91-fl-oz","title":"ICONIC LONDON Underglow Blurring Primer — Universal Shade, Demi‑Matte Champagne Glow, Pore‑Blurring 0.91 fl oz","description":"\u003cp\u003e\u003cstrong\u003eICONIC LONDON Underglow Blurring Primer is a lightweight, champagne-pearl infused base that minimizes the look of pores, soft-focuses imperfections and imparts a natural, demi-matte glow ready for makeup.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as the first step in your beauty routine, this universal-shade primer smooths skin texture and creates a refined canvas for foundation or a bare-skin finish. The formula combines light-diffusing pigments with ultra-fine champagne pearls so skin appears subtly luminous without an oily sheen. It arrives in a handy dropper bottle for precise application and is cruelty-free and vegan, making it suitable for conscious shoppers who want a polished complexion with minimal effort.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the primer reduce the look of pores and imperfections?\u003c\/h3\u003e\n\u003cp\u003eThe blend uses soft-focus blurring pigments that sit on the skin surface to scatter light and visually smooth uneven texture. Lightweight silicone-like feel fills in fine lines and pore edges without feeling heavy, creating an even-looking base.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft-focus pigments that diffuse light for a smooth appearance\u003c\/li\u003e\n  \u003cli\u003eSilky texture that minimizes pore visibility\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish keeps product from settling into creases\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product make my skin look dewy or matte?\u003c\/h3\u003e\n\u003cp\u003eUnderglow delivers a demi-matte finish with a subtle, candlelit luminosity from ultra-fine champagne pearls—so skin reads natural and lit-from-within rather than oily or flat. It balances shine control with a delicate glow that photographs well.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDemi-matte base reduces excess shine\u003c\/li\u003e\n  \u003cli\u003eChampagne pearl particles add soft radiance without heavy shimmer\u003c\/li\u003e\n  \u003cli\u003eWorks under makeup or on bare skin for a fresh finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results and how much should I use?\u003c\/h3\u003e\n\u003cp\u003eAfter moisturizing, dispense 2–3 drops with the glass dropper and dab across the forehead, nose, chin and cheeks. Use fingertips or a dense base brush to blend outward; a small amount goes a long way and absorbs quickly so you can layer foundation right away.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 2–3 drops for average coverage; add sparingly where needed\u003c\/li\u003e\n  \u003cli\u003eApply on top of moisturizer for an even base\u003c\/li\u003e\n  \u003cli\u003eBlend with fingers or an ICONIC base brush for seamless finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive or vegan-conscious skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is cruelty-free and vegan and created to be lightweight and non-irritating. While it’s formulated to be skin-friendly, those with very reactive skin should patch-test first or consult product ingredient listings if concerned about sensitivities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free and vegan formulation\u003c\/li\u003e\n  \u003cli\u003eLightweight texture suitable for most skin types\u003c\/li\u003e\n  \u003cli\u003eRecommended patch test for very reactive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ICONIC LONDON Underglow Blurring Primer is ideal for anyone who wants an easy-to-use, universal primer that reduces the appearance of pores, creates a smooth canvas for makeup, and gives skin a soft, natural glow. It’s a practical pick for daily wearers, photography-ready routines, and beauty fans who prefer vegan, cruelty-free options that deliver a refined, demi-matte finish without masking natural radiance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Underglow under all foundations?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply 2–3 drops, blend, then follow with liquid, cream, or powder foundations for improved wear and smoother texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much primer do I need per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 2–3 drops and add only where needed; the formula spreads easily and one bottle lasts many applications.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ICONIC LONDON","offers":[{"title":"Default Title","offer_id":51487936610537,"sku":"B0BB313T4N","price":109.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/iconic-london-underglow-primer-front-packaging.jpg?v=1783296077","url":"https:\/\/cervaaustralia.com\/products\/iconic-london-underglow-blurring-primer-universal-shade-demi-matte-champagne-glow-pore-blurring-0-91-fl-oz","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}