{"product_id":"hoomuss-matte-liquid-lipstick-m13-true-red-long-lasting-non-transfer-vegan-lip-color-16h","title":"HOOMUSS Matte Liquid Lipstick M13 True Red — Long-Lasting, Non-Transfer Vegan Lip Color (16H)","description":"\u003cp\u003e\u003cstrong\u003eHOOMUSS M13 True Red is a vegan, matte liquid lipstick that delivers a bold, long-wear red finish with non-transfer, comfortable wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for people who want a statement red without frequent touch-ups, this HOOMUSS matte liquid lipstick balances intense pigment with a lightweight feel. The formula aims to give up to 16 hours of color retention while remaining flexible on the lips and easy to apply using a precision applicator. It’s offered as part of a wider shade range so you can match undertones and occasions.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the color last during a busy day?\u003c\/h3\u003e\n\u003cp\u003eThis M13 True Red shade is formulated for extended wear; the high-pigment, film-forming base helps lock color in place so it resists fading and minimal transfer. Expect long-lasting color through normal daily activities, though results vary with eating and rubbing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-pigment formula for saturated color coverage\u003c\/li\u003e\n  \u003cli\u003eFilm-forming components designed to reduce transfer\u003c\/li\u003e\n  \u003cli\u003eCan remain visible for many hours under typical wear\u003c\/li\u003e\n  \u003cli\u003eTouch-ups recommended after heavy meals or prolonged rubbing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it feel dry or tight on the lips?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created to avoid the tight, chalky feel of some mattes. Triple hyaluronic acid and lightweight film agents help maintain flexibility, offering a matte look with more comfort than traditional drying lipsticks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight finish that flexes with natural lip movement\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients to reduce stiffness\u003c\/li\u003e\n  \u003cli\u003eNon-tightening wear suitable for extended use\u003c\/li\u003e\n  \u003cli\u003eRemoves easily with standard makeup remover\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow precise is the application and removal?\u003c\/h3\u003e\n\u003cp\u003eThe applicator is tapered for controlled, mess-free lining and filling of lips in one swipe. Because the product sets to a matte finish, it’s recommended to use the applicator carefully for crisp edges; removal is straightforward with oil-based or dedicated lipstick removers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePointed, soft applicator for accurate lining and even coverage\u003c\/li\u003e\n  \u003cli\u003eGlides smoothly to reduce streaking or patchiness\u003c\/li\u003e\n  \u003cli\u003eSets to a stable matte finish to minimize smudging\u003c\/li\u003e\n  \u003cli\u003eEasily removed with your regular makeup remover\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this lipstick suitable for different skin tones and ethical preferences?\u003c\/h3\u003e\n\u003cp\u003eHOOMUSS offers this matte liquid in a broad palette to suit cool, warm, and neutral undertones, including the classic M13 True Red. The product is vegan and cruelty-free for shoppers who prioritize ethical beauty choices.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAvailable in 21+ matte shades to match undertones\u003c\/li\u003e\n  \u003cli\u003eVegan formulation with no animal testing\u003c\/li\u003e\n  \u003cli\u003eSuitable for everyday wear and special occasions\u003c\/li\u003e\n  \u003cli\u003eWorks across a wide range of complexions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: HOOMUSS M13 True Red is aimed at anyone seeking a dependable, high-impact red that withstands a full day without constant reapplication. It’s a fit for beauty enthusiasts who want a matte finish that still feels wearable, those looking for ethical (vegan and cruelty-free) cosmetics, and anyone choosing a shade from a diverse color range to match their skin undertone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does HOOMUSS M13 True Red last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed for extended wear and can last many hours; heavy meals or rubbing may require touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lipstick cruelty-free and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. HOOMUSS M13 True Red is formulated vegan and is not tested on animals.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"HOOMUSS","offers":[{"title":"Default Title","offer_id":51486661607657,"sku":"B0DBM1R96W","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/hoomuss-m13-true-red-front-packaging.jpg?v=1783231489","url":"https:\/\/cervaaustralia.com\/products\/hoomuss-matte-liquid-lipstick-m13-true-red-long-lasting-non-transfer-vegan-lip-color-16h","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}