{"product_id":"hairstory-new-wash-rich-detergent-free-cleansing-cream-for-thick-curly-hair-8-fl-oz-refillable-deep-moisture-frizz-control","title":"Hairstory New Wash Rich detergent-free cleansing cream for thick curly hair — 8 fl oz refillable, deep moisture \u0026 frizz control","description":"\u003cp\u003e\u003cstrong\u003eNew Wash Rich is a detergent-free cleansing cream that replaces shampoo and conditioner in one hydrating step designed for thick, curly and coarse hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHairstory New Wash Rich is a concentrated, sulfate-free cleansing cream formulated to clean without stripping, boost moisture, and encourage curl and coil definition. Unlike traditional shampoos that rely on detergents, this formula relies on gentle emulsifiers and extra conditioning agents so it cleans only the areas you work into while delivering lasting softness and reduced frizz. It’s color-safe, vegan, biodegradable, and free of sulfates, silicones, parabens, phthalates, and synthetic fragrances.\u003c\/p\u003e\n\n\u003ch3\u003eHow does New Wash Rich cleanse without detergents?\u003c\/h3\u003e\n\u003cp\u003eNew Wash Rich uses a detergent-free system that emulsifies with water to lift oils and buildup while leaving natural lipids intact. You activate the cream by applying to wet hair and adding a splash of water to create a milky emulsion that cleanses where you massage it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoat wet hair from roots to ends and add water to emulsify\u003c\/li\u003e\n  \u003cli\u003eMassage scalp and lengths—New Wash only cleans what you touch\u003c\/li\u003e\n  \u003cli\u003eLet sit 2–3 minutes before rinsing to allow conditioning agents to work\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill New Wash Rich give my curls more definition and less frizz?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is enriched with extra conditioning ingredients that hydrate coarse, dry, and chemically treated hair, which helps curls form with better separation and fewer flyaways. The added moisture softens texture and improves manageability so curls look more defined and feel smoother to the touch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBoosts hydration for curly and coily textures\u003c\/li\u003e\n  \u003cli\u003eReduces frizz and increases softness and shine\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically processed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use New Wash Rich and how do I apply it?\u003c\/h3\u003e\n\u003cp\u003eNew Wash Rich is gentle enough for regular use, including daily cleansing for moisture-hungry hair. Apply a generous amount to thoroughly wet hair, add water to create a milky emulsion, work through scalp and lengths, let it sit briefly, then rinse completely.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse anytime your hair needs hydration and gentle cleansing\u003c\/li\u003e\n  \u003cli\u003eEssential step: emulsify with water to activate cleaning properties\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly after 2–3 minutes to avoid residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eNew Wash Rich is formulated to be color-safe and gentle on chemically processed textures, including relaxed, permed, or bleached hair. Because it avoids harsh sulfates and detergents, it helps preserve color and protective treatments while supplying the extra moisture these hair types often require.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free and non-stripping for longer color life\u003c\/li\u003e\n  \u003cli\u003eHydrating agents help restore manageability after chemical services\u003c\/li\u003e\n  \u003cli\u003eFree of silicones and parabens for a cleaner routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? New Wash Rich is made for people with thick, coarse, curly, or coily hair who need more moisture than standard cleansing products provide. It’s ideal for those who want a shampoo-and-conditioner alternative that preserves color, reduces frizz, and enhances natural texture without detergents or synthetic fragrances. If you prefer a refillable bottle, eco-friendlier ingredients, and a low-foaming, high-hydration ritual, New Wash Rich fits naturally into a moisture-first haircare routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Distearoylethyl Dimonium Chloride, Behentrimonium Methosulfate, Panthenol, Polyglyceryl-2 Stearate, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Equisetum Arvense (Horsetail) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Glyceryl Stearate, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Menthyl Lactate, Citric Acid, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Calcium Gluconate, Glycine Soja (Soybean) Oil, Phytosterol, Tocopherol Fragrance\/Parfum: Lavandula Angustifolia (Lavender) Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Bulnesia Sarmientoi Wood Oil, Amyris Balsamifera Bark Oil, Pogostemon Cablin Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Jasminum Officinale (Jasmine) Oil, Pelargonium Graveolens Flower Oil, Fusanus Spicatus Wood Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Geraniol, Linalool\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use New Wash Rich every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s gentle and detergent-free, safe for frequent use on thick, curly, or dry hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will New Wash Rich remove hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is sulfate-free and color-safe, designed to cleanse without stripping dye.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Hairstory","offers":[{"title":"Default Title","offer_id":51487772115177,"sku":"B0FJ2TP7HX","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/hairstory-new-wash-rich-front-bottle.jpg?v=1783291306","url":"https:\/\/cervaaustralia.com\/products\/hairstory-new-wash-rich-detergent-free-cleansing-cream-for-thick-curly-hair-8-fl-oz-refillable-deep-moisture-frizz-control","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}