{"product_id":"gummy-professional-hair-styling-wax-ultra-hold-water-based-pomade-150ml-with-provitamin-b5-keratin-matte-finish","title":"Gummy Professional Hair Styling Wax — Ultra Hold Water-Based Pomade 150ml with Provitamin B5 \u0026 Keratin, Matte Finish","description":"\u003cp\u003e\u003cstrong\u003eGummy Professional Hair Styling Wax is a water-based, ultra‑hold pomade that sculpts hair into textured, long‑lasting styles without residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis styling wax blends strong, pliable control with hair‑care ingredients so you can shape spikes, textured crops, and classic pompadours while supporting hair health. The formula combines provitamin B5 and keratin in a lightweight, alcohol‑ and paraben‑free base that works on dry or towel‑damp hair. A subtle watermelon scent keeps your style smelling fresh, and the water‑soluble composition makes rinsing simple.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this wax hold styles all day without looking greasy?\u003c\/h3\u003e\n\u003cp\u003eThe wax uses a water‑based polymer system that locks hair fibers in place while avoiding oily buildup. Instead of heavy oils that flatten hair, the formula adds texture and separation for defined shapes and natural movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra‑strong, non‑greasy hold for spiky or structured looks\u003c\/li\u003e\n  \u003cli\u003eMatte to subtle satin finish—no wet, oily shine\u003c\/li\u003e\n  \u003cli\u003eWon’t flake or leave visible residue\u003c\/li\u003e\n  \u003cli\u003eEasy restyling throughout the day with a bit of water\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on wet and dry hair, and how much should I apply?\u003c\/h3\u003e\n\u003cp\u003eYes—Gummy works on both dry and towel‑damp hair. For short hair, start with a pea‑sized amount; for longer or thicker hair, use a dime to nickel‑sized portion and build from there to avoid overloading strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair for softer, pliable hold\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair for stronger, more defined texture\u003c\/li\u003e\n  \u003cli\u003eWarm a small amount between palms before working through hair\u003c\/li\u003e\n  \u003cli\u003eAdd more product gradually to increase hold without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes the formula help hair health or just hold style?\u003c\/h3\u003e\n\u003cp\u003eThis product pairs styling performance with supportive hair ingredients—no harsh alcohols or parabens. Provitamin B5 and keratin help improve manageability and can reduce breakage from styling stress when used regularly as part of a grooming routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProvitamin B5 for moisture retention and smoother strands\u003c\/li\u003e\n  \u003cli\u003eKeratin to reinforce hair structure and improve elasticity\u003c\/li\u003e\n  \u003cli\u003eAlcohol‑free to minimize dryness and irritation\u003c\/li\u003e\n  \u003cli\u003eWater‑soluble, so it rinses cleanly without buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I remove the product and will it affect my scalp?\u003c\/h3\u003e\n\u003cp\u003eRemoval is straightforward because the wax is water‑based—warm water and your regular shampoo or a gentle cleanser are usually enough. The non‑clogging formulation is designed to avoid heavy pore buildup; rinsing thoroughly prevents residue that could irritate the scalp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRinse with warm water, then shampoo as normal\u003c\/li\u003e\n  \u003cli\u003eNon‑greasy finish reduces dead buildup on hair follicles\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use thanks to gentle ingredients\u003c\/li\u003e\n  \u003cli\u003eNo sticky or waxy film after washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Gummy Professional Hair Styling Wax is aimed at men who want strong, controllable hold with a natural look—barbershop textures, short to medium lengths, and anyone seeking a water‑soluble alternative to heavy oil pomades. It suits those who value clean‑rinsing formulas and ingredient support like provitamin B5 and keratin, without parabens or drying alcohols. If you regularly restyle throughout the day or prefer a lightweight product that still locks shape, this wax is a practical choice for daily grooming routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this wax suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The alcohol‑ and paraben‑free, water‑based formula is gentle enough for everyday styling and rinses cleanly with shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it wash out easily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Because it’s water‑soluble, warm water and regular shampoo remove it without residue or heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Gummy","offers":[{"title":"Default Title","offer_id":51485886284009,"sku":"B01AO5FFIM","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/gummy-front-packaging.jpg?v=1783203220","url":"https:\/\/cervaaustralia.com\/products\/gummy-professional-hair-styling-wax-ultra-hold-water-based-pomade-150ml-with-provitamin-b5-keratin-matte-finish","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}