{"product_id":"goldwell-mattifying-paste-stylesign-matte-texture-paste-medium-hold-color-safe-vegan-formula","title":"Goldwell Mattifying Paste — StyleSign matte texture paste, medium hold, color-safe vegan formula","description":"\u003cp\u003e\u003cstrong\u003eGoldwell StyleSign Mattifying Paste creates instant super-matte, textured, and tousled looks with flexible, long-lasting hold.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want gritty texture, natural-looking fullness and a non-shiny finish, this paste delivers a modern matte result without weighing hair down. Its color-safe, vegan-friendly formula is free from silicones and mineral oils and contains natural castor oil for manageability. Designed for all hair textures and lengths, it adds volume to fine hair, defines strands on mid-lengths, and sculpts short styles without leaving roots greasy.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this paste build texture without stiffness?\u003c\/h3\u003e\n\u003cp\u003eThe formulation balances pliability and control to produce tactile texture rather than a crunchy shell. You get a medium hold that lets hair move while keeping style shape, so pieces remain separated and touchable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold (3\/5) for flexible control\u003c\/li\u003e\n  \u003cli\u003eStrong matte effect for a non-shiny finish\u003c\/li\u003e\n  \u003cli\u003eSilicone- and mineral oil-free for natural feel\u003c\/li\u003e\n  \u003cli\u003eContains castor oil to improve manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eUse on towel-dried hair to add volume and grip or on dry hair to refine texture and separate pieces. A small amount goes a long way—warm between palms, then work through roots to ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair for fuller styles and body\u003c\/li\u003e\n  \u003cli\u003eWork into dry hair to texturize and define\u003c\/li\u003e\n  \u003cli\u003eReworkable throughout the day for touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it affect my hair color or styling routine?\u003c\/h3\u003e\n\u003cp\u003eNo—this paste is color-safe, so it won't alter salon color when used as directed. It fits into most styling routines and pairs well with heat tools, leaving hair matte rather than glossy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formula preserves dyed hair tones\u003c\/li\u003e\n  \u003cli\u003eCompatible with blow-drying or air-drying methods\u003c\/li\u003e\n  \u003cli\u003eHumidity-resistant hold helps styles last up to 72 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hair types and styles suit this product?\u003c\/h3\u003e\n\u003cp\u003eIt works on all hair textures and lengths: add density to fine hair, emphasize strands on medium lengths, or define tips and create separation on short hair. Also useful for matte updos and controlling flyaways without visible residue at the roots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine and thinning hair: boosts body and hold\u003c\/li\u003e\n  \u003cli\u003eMedium lengths: piecey definition and mid-length separation\u003c\/li\u003e\n  \u003cli\u003eShort cuts: sculpting, tip definition and tousled finishes\u003c\/li\u003e\n  \u003cli\u003eUpdos: matte texture and controlled shaping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a contemporary, lived-in look with a true matte finish—without heaviness or shine—this paste is aimed at anyone seeking textured volume and flexible control. It’s especially useful for people with fine hair needing lift, those who prefer a natural matte aesthetic, and stylists who want a reworkable product that’s color-safe and climate-conscious.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Ricinus Communis (Castor) Seed Oil, Calcium Sulfate, Sorbitol, Bis- Diglyceryl Polyacyladipate-2, Hydrolyzed Corn Starch, Cetearyl Alcohol, Propanediol, Stearamidopropyl Dimethylamine, Hydroxyacetophenone, Lactic Acid, Hydrated Silica, Glycerin, Ethylhexylglycerin, Maltodextrin, Caprylic\/Capric Triglyceride, Himanthalia Elongata Extract, Tocopherol, Phenoxyethanol, Fragrance\/Parfum, Caramel\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Goldwell Mattifying Paste suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and designed not to alter salon colors when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much hold and matte effect does it provide?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It provides a medium hold (3\/5) with a strong matte effect, delivering flexible control without shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":51487427363049,"sku":"B0D2S1Y3F3","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/goldwell-mattifying-paste-front-jar.jpg?v=1783269635","url":"https:\/\/cervaaustralia.com\/products\/goldwell-mattifying-paste-stylesign-matte-texture-paste-medium-hold-color-safe-vegan-formula","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}