{"product_id":"goldwell-dualsenses-blonde-highlights-anti-yellow-shampoo-1l-purple-toner-color-protection-formula","title":"Goldwell Dualsenses Blonde \u0026 Highlights Anti-Yellow Shampoo 1L — Purple Toner, Color-Protection Formula","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Dualsenses Blondes \u0026amp; Highlights Anti-Yellow Shampoo 1L is a purple-toned shampoo that neutralizes yellow and brass while enhancing luminosity in blonde and highlighted hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for both color-treated and natural blonde hair, this professional-grade 1 liter shampoo blends Goldwell’s Luminescine technology with a FadeStopFormula to protect color vibrancy and reduce unwanted warm tones. The sulfate-containing cleansing base lifts impurities and styling residue while the purple pigment counteracts yellowing, leaving hair brighter and look refreshed after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice reduced yellowing?\u003c\/h3\u003e\n\u003cp\u003eMany users observe noticeable toning after the first few washes, with progressive improvement as the purple pigments build up on the outer hair surface. Frequency and initial hair condition affect results: more faded or porous hair may show faster pigment pickup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible neutralization often within 1–3 washes\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times weekly for maintenance\u003c\/li\u003e\n  \u003cli\u003eLeave on 1–5 minutes depending on desired toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage or dry out my hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated for regular salon and at-home use, the shampoo balances cleansing with conditioning agents to avoid over-drying. Goldwell’s formula includes ingredients to add softness and manageability while the FadeStopFormula works to preserve color integrity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing base removes residues without stripping color\u003c\/li\u003e\n  \u003cli\u003eConditioning components help detangle and smooth cuticles\u003c\/li\u003e\n  \u003cli\u003eSuitable for weekly maintenance—avoid daily purple-shampoo-only routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this 1L professional size bottle at home?\u003c\/h3\u003e\n\u003cp\u003eThe 1 liter size is convenient for regular users or salon backbar stations. Apply to wet hair, lather, and focus on mid-lengths to ends where yellowing is most visible; rinse and repeat if needed. For stronger toning, leave in a few minutes before rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage gently into mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eLeave 1–5 minutes depending on desired toning strength\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; follow with a compatible conditioner or mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes Goldwell’s Luminescine and FadeStopFormula special?\u003c\/h3\u003e\n\u003cp\u003eLuminescine is Goldwell’s color-enhancing technology found across its Dualsenses range that increases perceived brightness and reflective shine. The FadeStopFormula is designed to reduce the rate of color loss, helping blonde and highlighted tones stay truer between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLuminescine boosts color luminosity and surface shine\u003c\/li\u003e\n  \u003cli\u003eFadeStopFormula minimizes fading with repeated use\u003c\/li\u003e\n  \u003cli\u003eDeveloped by a professional German haircare brand trusted since 1948\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is aimed at people with blonde, highlighted, balayage, or silver-toned hair who want to reduce yellow and brass, preserve salon color longer, and improve shine. It suits both salon professionals stocking a 1L refill and at-home users seeking a dependable toning shampoo for weekly maintenance. Avoid daily use on untreated dark hair and always follow with a moisturizing conditioner if your hair is porous or chemically treated.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater \/ Aqua \/ Eau, Sodium Laureth Sulfate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Lauryl Hydroxysultaine, PEG-3 Distearate, Amodimethicone, Verbascum Thapsus Extract, Octyldodecyl PCA, Sodium PCA, Salix Nigra (Willow) Bark Extract, Ethylhexylglycerin, Lactic Acid, Polyquaternium-10, PEG-150 Pentaerythrityl Tetrastearate, Glycerin, PPG-2 Hydroxyethyl Cocamide, Panthenol, C12-14 Pareth-12, Citric Acid, Butylene Glycol, PPG-9, Disodium Distyrylbiphenyl Disulfonate, Sodium Acetate, C11-15 Pareth-7, Isopropyl Alcohol, Laureth-9, Glycoproteins, Trideceth-12, Acetic Acid, Sodium Benzoate, Benzoic Acid, Phenoxyethanol, Fragrance \/ Parfum, Ext. Violet 2 \/ C.I. 60730, HC Blue No. 11 or HC Blue No.12.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this anti-yellow shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times per week for maintenance; increase frequency briefly to correct stronger yellowing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this shampoo be used on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated for both natural and color-treated blonde and highlighted hair to neutralize yellow tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":51488030261481,"sku":"B01N11R9LD","price":145.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/goldwell-dualsenses-blondes-highlights-front-bottle.jpg?v=1783300775","url":"https:\/\/cervaaustralia.com\/products\/goldwell-dualsenses-blonde-highlights-anti-yellow-shampoo-1l-purple-toner-color-protection-formula","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}