{"product_id":"giovanni-wicked-texture-styling-pomade-2-oz-water-based-firm-reworkable-hold-for-textured-hair","title":"GIOVANNI Wicked Texture Styling Pomade — 2 oz Water-Based, Firm Reworkable Hold for Textured Hair","description":"\u003cp\u003e\u003cstrong\u003eGIOVANNI Wicked Texture The Definition Of Pomade is a water-based styling wax that creates firm separation and textured definition while rinsing out easily.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 2-ounce pomade from GIOVANNI blends a salon-level hold with eco-conscious ingredients to shape, separate, and refine hair without heavy residue. Formulated to be color safe and free from parabens, it uses plant-forward extracts like lavender, peppermint, and sage to help condition strands while you style. The product is vegan, Leaping Bunny certified, and packaged with recyclability in mind — a compact styling option for anyone who wants workable texture without long-term buildup.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pomade create texture without feeling greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formula offers a firm, pliable hold that lets you piece out strands and define layers without the oily finish of traditional waxes. Because it’s water-based, the pomade disperses evenly and can be reworked throughout the day without stiff, crunchy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFirm hold that still allows movement and re-styling\u003c\/li\u003e\n  \u003cli\u003eWater-based formula avoids heavy, oily buildup\u003c\/li\u003e\n  \u003cli\u003eGives separation for textured, piecey looks\u003c\/li\u003e\n  \u003cli\u003eSuitable for both fine and thicker hair types when used sparingly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I apply it — damp or dry hair?\u003c\/h3\u003e\n\u003cp\u003eYou can use the pomade on damp hair for softer, more controlled shaping or on dry hair for sharper, more pronounced separation. Small amounts spread easily and provide different finishes depending on hair moisture and application technique.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDamp hair: smoother hold and light definition\u003c\/li\u003e\n  \u003cli\u003eDry hair: stronger texture and visible piece separation\u003c\/li\u003e\n  \u003cli\u003eStart with a pea-sized amount and add more only where needed\u003c\/li\u003e\n  \u003cli\u003eWork through with fingers for natural, tousled styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product affect color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe pomade is labeled color safe and formulated to style without stripping salon color. Its gentle, plant-derived components help preserve tone while providing hold and texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation suited for tinted or highlighted hair\u003c\/li\u003e\n  \u003cli\u003eContains botanical extracts (lavender, peppermint, sage) for mild conditioning\u003c\/li\u003e\n  \u003cli\u003eParaben-free to reduce exposure to common preservatives\u003c\/li\u003e\n  \u003cli\u003eWater-based base makes rinsing straightforward\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to remove and is it eco-friendly?\u003c\/h3\u003e\n\u003cp\u003eDesigned to wash out with water and standard shampoo, this pomade avoids long-lasting buildup that requires harsh clarifying treatments. GIOVANNI emphasizes ethical sourcing, vegan formulas, and recyclable packaging to reduce environmental impact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-based — rinses clean with shampoo or warm water\u003c\/li\u003e\n  \u003cli\u003eVegan and Leaping Bunny certified (cruelty-free)\u003c\/li\u003e\n  \u003cli\u003eFree from parabens and aggressive chemicals\u003c\/li\u003e\n  \u003cli\u003ePackaging designed for recyclability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: GIOVANNI Wicked Texture The Definition Of Pomade fits anyone seeking a compact styling product that delivers firm yet workable hold, defined separation, and easy removal. It’s particularly useful for people who wear color-treated hair, prefer vegan and cruelty-free products, or want a product that performs like salon-grade wax without oily residue. Ideal for short to medium lengths and for those who like to reshape their style throughout the day.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: Aqua (Purified Water), Ceteareth-25, Glycerin, PEG-7 Glyceryl Cocoate, PEG-40 Hydrogenated Castor Oil, *Glycine Soja (Soybean) Seed Extract, Fragrance,*Tussilago Farfara (Coltsfoot) Flower Extract, Phenyl Trimethicone, *Mentha Piperita (Peppermint) Leaf Extract, Phenoxyethanol, *Urtica Dioica (Nettle) Extract, Chlorphenesin, Ethylhexylglycerin, *Salvia Officinalis (Sage) Leaf Extract, Panthenol, Iodopropynyl Butylcarbamate, *Achillea Millefolium (Yarrow) Extract, *Equisetum Arvense Extract, *Althaea Officinalis (Marshmallow) Root Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, *Eucalyptus Globulus Leaf Extract, Disodium EDTA, Calcium Aluminum Borosilicate, *Rosmarinus Officinalis (Rosemary) Leaf Extract, Silica, Titanium Dioxide, Tin Oxide, *Lavandula Angustifolia (Lavender) Flower\/Leaf\/Stem Extract. *USDA Organically produced ingredient. Due to the chain of supply, certain GIOVANNI® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product. Please note this ingredient list is applicable only for product distribution in the United States. From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available. Directions: Flip open lid. Scoop out. Piece through damp or dry hair. Play all day. Add wicked separation. Style hair to the max. Define with shine\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply GIOVANNI Wicked Texture pomade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Warm a pea-sized amount between fingers, distribute through damp or dry hair, and sculpt with your hands for piecey texture. Add more sparingly for extra separation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this pomade wash out easily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the water-based formula rinses out with shampoo or warm water and does not leave heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"GIOVANNI","offers":[{"title":"Default Title","offer_id":51486917492969,"sku":"B00869IW4I","price":58.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/giovanni-pomade-front-jar.jpg?v=1783246719","url":"https:\/\/cervaaustralia.com\/products\/giovanni-wicked-texture-styling-pomade-2-oz-water-based-firm-reworkable-hold-for-textured-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}