{"product_id":"giovanni-wicked-texture-pomade-2-oz-water-based-styling-pomade-matte-to-satin-firm-flexible-hold","title":"GIOVANNI Wicked Texture Pomade - 2 oz Water-Based Styling Pomade, Matte-to-Satin Firm Flexible Hold","description":"\u003cstrong\u003eGIOVANNI Wicked Texture The Definition Of Pomade is a water-based styling wax that creates defined separation, textured hold, and manageable shine while rinsing out easily.\u003c\/strong\u003e\n\n\u003cp\u003eThis compact 2 oz pomade from GIOVANNI is formulated to shape hair and add texture without heavy residue. It blends botanical extracts such as lavender, peppermint, and sage to help condition strands while delivering firm hold that remains color-safe and vegan-friendly. Designed for both damp and dry applications, the lightweight paste targets separation and definition for short to medium-length hair or for finishing details on longer styles.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pomade produce texture without feeling greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses water-soluble polymers and a wax-like base that grip hair fibers to create separation, then rinses away with shampoo. That balance gives a tactile, matte-to-satin finish instead of the slick, oily film associated with heavy ointments. You can work it in with fingers for piece-y definition or use a comb for smoother shaping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-based formula for easy washout\u003c\/li\u003e\n  \u003cli\u003eMatte-to-satin finish depending on application\u003c\/li\u003e\n  \u003cli\u003eWorks on both damp and dry hair\u003c\/li\u003e\n  \u003cli\u003eSmall jar for targeted touch-ups and travel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product hold my style all day and still look natural?\u003c\/h3\u003e\n\u003cp\u003eYes — the product gives firm hold with flexible movement so styles feel more natural than rigidly fixed. It secures edges and separates strands while allowing hair to retain some bounce and texture. Reworkability is possible with a bit of moisture or by reshaping with your hands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFirm but flexible hold for lasting definition\u003c\/li\u003e\n  \u003cli\u003eReworkable with water or by reapplying a small amount\u003c\/li\u003e\n  \u003cli\u003ePrevents a crunchy or overly stiff finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated hair and sensitive routines?\u003c\/h3\u003e\n\u003cp\u003eThis pomade is marketed as color-safe and formulated without ingredients that commonly strip color. It focuses on gentler, naturally derived extracts while avoiding animal testing and animal-derived components. Packaging is recyclable, reflecting the brand’s eco-conscious positioning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation suitable for dyed hair\u003c\/li\u003e\n  \u003cli\u003eVegan-friendly and Leaping Bunny cruelty-free certified\u003c\/li\u003e\n  \u003cli\u003eContains botanical extracts that condition without harsh sulfates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this jar for best results?\u003c\/h3\u003e\n\u003cp\u003eScoop a pea-sized amount and warm it between your palms before applying to hair, building up only as needed. For textured, separated looks work through dry hair with fingers; for sleeker styles, distribute through damp hair then style with a comb. A little goes a long way because the concentrated paste concentrates hold where you need it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount and add gradually\u003c\/li\u003e\n  \u003cli\u003eUse on damp hair for smoother finishes; on dry hair for piece-y texture\u003c\/li\u003e\n  \u003cli\u003eWash out easily with regular shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: GIOVANNI Wicked Texture Pomade suits anyone seeking defined separation and controlled hold without heavy residue — ideal for short to mid-length cuts, textured looks, and those who prefer water-soluble styling products that are color-safe and cruelty-free. It’s a practical pick for travelers and daily touch-ups because the 2 oz jar is compact and easy to stash in a bag.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: Aqua (Purified Water), Ceteareth-25, Glycerin, PEG-7 Glyceryl Cocoate, PEG-40 Hydrogenated Castor Oil, *Glycine Soja (Soybean) Seed Extract, Fragrance,*Tussilago Farfara (Coltsfoot) Flower Extract, Phenyl Trimethicone, *Mentha Piperita (Peppermint) Leaf Extract, Phenoxyethanol, *Urtica Dioica (Nettle) Extract, Chlorphenesin, Ethylhexylglycerin, *Salvia Officinalis (Sage) Leaf Extract, Panthenol, Iodopropynyl Butylcarbamate, *Achillea Millefolium (Yarrow) Extract, *Equisetum Arvense Extract, *Althaea Officinalis (Marshmallow) Root Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, *Eucalyptus Globulus Leaf Extract, Disodium EDTA, Calcium Aluminum Borosilicate, *Rosmarinus Officinalis (Rosemary) Leaf Extract, Silica, Titanium Dioxide, Tin Oxide, *Lavandula Angustifolia (Lavender) Flower\/Leaf\/Stem Extract. *USDA Organically produced ingredient. Due to the chain of supply, certain GIOVANNI® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product. Please note this ingredient list is applicable only for product distribution in the United States. From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available. Directions: Flip open lid. Scoop out. Piece through damp or dry hair. Play all day. Add wicked separation. Style hair to the max. Define with shine\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this pomade wash out easily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s water-based and rinses out with regular shampoo, leaving little residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is GIOVANNI Wicked Texture Pomade safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is labeled color-safe and formulated to avoid common color-stripping ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"GIOVANNI","offers":[{"title":"Default Title","offer_id":51485476356329,"sku":"B0011DIXJU","price":64.61,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/giovanni-front-packaging-pomade.jpg?v=1783190042","url":"https:\/\/cervaaustralia.com\/products\/giovanni-wicked-texture-pomade-2-oz-water-based-styling-pomade-matte-to-satin-firm-flexible-hold","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}