{"product_id":"giovanni-cedarwood-clay-hair-styling-paste-for-men-strong-hold-matte-2-75-oz-vegan-travel-friendly","title":"GIOVANNI Cedarwood Clay Hair Styling Paste for Men — Strong Hold Matte, 2.75 oz, Vegan \u0026 Travel-Friendly","description":"\u003cp\u003e\u003cstrong\u003eGIOVANNI Men Cedarwood Clay Hair Styling Paste is a vegan, strong‑hold clay that sculpts textured, matte hairstyles while keeping hair manageable and residue‑free.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis styling paste blends cedarwood with sage, eucalyptus, and aloe extracts to create structure and definition without glossy shine. Formulated for flexible control and a natural finish, it works on short to medium lengths and on a variety of hair textures. The 2.75‑ounce jar is travel‑friendly, cruelty‑free, and packaged with recycled materials for an eco‑minded grooming routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this clay deliver a strong hold without looking stiff?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses clay ingredients that increase grip and texture while avoiding heavy waxes that create unnatural shine. You get long‑lasting shape with pliability so the hair moves and can be restyled during the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMatte finish that reduces light reflection for a natural look\u003c\/li\u003e\n  \u003cli\u003eClay-based binding for firm hold and flexible restyling\u003c\/li\u003e\n  \u003cli\u003eLightweight feel — no greasy residue or crunchy stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this paste add texture and definition to my hair?\u003c\/h3\u003e\n\u003cp\u003eYes — cedarwood and botanical extracts help lift strands and separate sections for clearer definition. The product enhances natural texture, making it easier to sculpt spikes, tousled looks, or clean, structured styles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEnhances separation and piecey texture for modern styles\u003c\/li\u003e\n  \u003cli\u003eWorks on thick, fine, straight, and wavy hair types\u003c\/li\u003e\n  \u003cli\u003eBuildable application: start small and add product for stronger texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your palms, then work through dry or slightly damp hair from roots to ends. Focus on the areas where you want lift or definition; use fingers or a comb to sculpt and refine the style.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor light texture, use a pea‑sized amount; add more for stronger hold\u003c\/li\u003e\n  \u003cli\u003eApply at the roots for volume, through mid‑lengths for separation\u003c\/li\u003e\n  \u003cli\u003eRestyle by scrunching or reworking with fingers throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product natural and cruelty‑free?\u003c\/h3\u003e\n\u003cp\u003eGIOVANNI positions this paste as a vegan, Leaping Bunny‑certified product that avoids sulfates, parabens, mineral oil, phthalates, and artificial dyes. Ingredients such as aloe and eucalyptus deliver conditioning and a refreshed scent while keeping the formulation salon‑grade and environmentally conscious.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formulation and cruelty‑free certification\u003c\/li\u003e\n  \u003cli\u003eFree from harsh sulfates, parabens, mineral oils and phthalates\u003c\/li\u003e\n  \u003cli\u003eRecyclable packaging aligned with eco‑friendly values\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want controlled, matte styles with texture and definition without stiffness or shine, this GIOVANNI cedarwood clay paste is suited to men who need reliable hold for sculpted, everyday looks. It’s ideal for those who prefer plant‑forward ingredients, sustainable packaging, and a product that performs across different hair types and lengths.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Purified Water), Bis-Diglyceryl Polyacyladipate-2, Kaolin, Copernicia Cerifera (Carnauba) Wax, C18-38 Alkyl Hydroxystearoyl Stearate, Cetearyl Alcohol, Sorbitan Stearate, Glyceryl Stearate SE, Ethylhexyl Palmitate, C12-15 Alkyl Benzoate, Myristyl Myristate, Fragrance, *Glycerin, Lauryl Laurate, PEG-40 Hydrogenated Castor Oil , *Cedrus Atlantica (Cedar) Wood Oil, *Aloe Barbadensis (Aloe Vera) Leaf Juice, Panax Ginseng Root Extract, *Salvia Officinalis (Sage) Leaf, *Cymbopogon Schoenanthus (Lemongrass) Leaf\/Stem Extract, *Urtica Dioica (Nettle) Leaf Extract, *Serenoa Serrulata (Saw Palmetto) Fruit Extract, *Eucalyptus Globulus Leaf Extract, Phenoxyethanol, Ethylhexylglycerin, Volcanic Ash, Potassium Sorbate, Citric Acid, Xanthan Gum, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this clay make my hair look greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the cedarwood clay offers a matte finish designed to avoid shine and greasy residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply to dry or slightly damp hair; damp use gives softer hold, dry gives stronger texture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"GIOVANNI","offers":[{"title":"Default Title","offer_id":51486314627305,"sku":"B096G4KH44","price":65.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/giovanni-cedarwood-clay-front-jar.jpg?v=1783215671","url":"https:\/\/cervaaustralia.com\/products\/giovanni-cedarwood-clay-hair-styling-paste-for-men-strong-hold-matte-2-75-oz-vegan-travel-friendly","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}