{"product_id":"gatsby-moving-rubber-air-rise-hair-wax-80g-lightweight-lift-flexible-matte-hold","title":"Gatsby Moving Rubber Air Rise hair wax 80g — lightweight lift, flexible matte hold","description":"\u003cp\u003e\u003cstrong\u003eGATSBY MOVING RUBBER AIR RISE is a lightweight moving rubber hair wax that lifts hair for soft, airy volume with flexible hold and a subtle blue apple scent.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis Japanese-made hair wax delivers springy volume without stiffness, letting you reshape styles throughout the day. It’s formulated paraben-free and preserved to maintain texture while keeping hair soft to the touch. Designed for medium-short to longer hair, the Air Rise variant emphasizes lift and natural movement rather than high shine or rock-hard hold.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this wax create volume without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains moving-rubber polymers that add body and airborne lift while resisting flattening. Instead of coating hair with a heavy film, it provides spacing and texture between strands so styles look fuller yet remain soft. You can rework your hair multiple times because the finish stays flexible.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-volume effect that boosts root lift and body\u003c\/li\u003e\n  \u003cli\u003eLight texture leaves hair soft, not crunchy\u003c\/li\u003e\n  \u003cli\u003eMedium-strong styling power (approx. 7\/10) for shape and control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling results can I expect during the day?\u003c\/h3\u003e\n\u003cp\u003eExpect a resilient finish that lets you move and restyle hair without losing shape. The hold keeps styles in place while allowing natural movement; shine is minimal for a matte to low-sheen look. The scent is a discreet blue apple fragrance that fades over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLasting lift that tolerates reshaping and touch-ups\u003c\/li\u003e\n  \u003cli\u003eLow shine (about 2\/10) for a natural appearance\u003c\/li\u003e\n  \u003cli\u003eSubtle blue apple aroma that doesn’t overpower\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply GATSBY MOVING RUBBER AIR RISE for best results?\u003c\/h3\u003e\n\u003cp\u003eScoop a small amount into your palm and rub until evenly warmed and slightly spreadable. Work through hair from roots to tips, focusing on the crown for lift and the ends for separation. Use fingertips to finesse texture and create springy movement; add more product sparingly if needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRecommended for medium-short, medium, or longer hair lengths\u003c\/li\u003e\n  \u003cli\u003eStart with pea-sized amounts and build incrementally\u003c\/li\u003e\n  \u003cli\u003eClose cap after use to maintain texture and freshness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive scalps or daily use?\u003c\/h3\u003e\n\u003cp\u003eGATSBY AIR RISE is paraben-free and made in Japan, designed for regular styling use. While it’s preservative-free formulation reduces certain additives, always patch-test if you have a known scalp sensitivity. Rinse thoroughly during washing to avoid product buildup over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMade in Japan with paraben-free labeling\u003c\/li\u003e\n  \u003cli\u003eGentle, lightweight feel for frequent styling\u003c\/li\u003e\n  \u003cli\u003eRemoves with standard shampoo to prevent residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This wax is aimed at anyone wanting natural-looking lift and airy texture—especially those with medium-short to longer hair who prefer flexible shaping over stiff, glossy finishes. It’s ideal for daily commuters, creatives, and anyone who reshapes their hair throughout the day and wants a light, touchable result with a faint fruity scent.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER, PARAFFIN, MINERAL OIL, BUTYLENE GLYCOL, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, SORBITAN STEARATE, CETETH-20, ETHYLHEXYL PALMITATE, STEARIC ACID, STEARYL ALCOHOL, TRIETHANOLAMINE, CAPRYLYL GLYCOL, DIMETHICONE, FRAGRANCE, CARBOMER, PEG-250 DISTEARATE, PANTHENOL, POLYQUATERNIUM-11, BLUE 1(CI 42090), YELLOW 10(CI 47005).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I restyle my hair after application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The moving rubber finish stays flexible so you can reshape hair several times without stiffness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it leave a shiny or greasy finish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It gives low shine (around 2\/10) and a soft, non-greasy look ideal for natural styles.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Gatsby","offers":[{"title":"Default Title","offer_id":51485116203241,"sku":"B000V2ACI2","price":66.24,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/gatsby-air-rise-front-jar.jpg?v=1783179030","url":"https:\/\/cervaaustralia.com\/products\/gatsby-moving-rubber-air-rise-hair-wax-80g-lightweight-lift-flexible-matte-hold","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}