{"product_id":"function-of-beauty-straight-hair-shampoo-11-oz-sulfate-free-coconut-water-formula-for-lightweight-hydration-frizz-control","title":"Function of Beauty Straight Hair Shampoo, 11 oz — Sulfate-Free Coconut Water Formula for Lightweight Hydration \u0026 Frizz Control","description":"\u003cp\u003e\u003cstrong\u003eFunction of Beauty Straight Hair Shampoo is a sulfate-free, lightweight cleansing formula with coconut water designed to hydrate and smooth naturally straight (type 1) hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is formulated for straight hair textures that need gentle cleansing without weight. Infused with coconut water to help replenish moisture and a signature Nude Peach fragrance, it targets frizz control, shine, and manageability while staying free of sulfates, parabens, and animal testing. The 11 oz bottle is part of Function of Beauty’s type-specific line to pair with the matching conditioner and tailor a simple daily routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo keep straight hair smooth without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses lightweight hydrators like coconut water to restore moisture without heavy oils or silicones that flatten fine straight hair. Sulfate-free surfactants cleanse gently so natural volume remains, and the overall texture rinses clean to preserve movement and body.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight cleansing agents remove buildup without stripping natural oils.\u003c\/li\u003e\n  \u003cli\u003eCoconut water adds hydration without greasy residue.\u003c\/li\u003e\n  \u003cli\u003eDesigned to maintain natural volume and bounce in straight strands.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formula supports frequent use and color-safe routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help reduce frizz and improve shine?\u003c\/h3\u003e\n\u003cp\u003eYes—its combination of gentle hydration and smoothing ingredients helps control surface frizz and enhance reflectivity so hair looks sleeker. Regular use with the matching conditioner improves manageability and makes styling easier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating actives smooth the hair cuticle for better light reflection.\u003c\/li\u003e\n  \u003cli\u003ePairs with Straight Hair Conditioner for longer-lasting softness.\u003c\/li\u003e\n  \u003cli\u003eHelps minimize flyaways for a cleaner, sleeker appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for daily use and colored hair?\u003c\/h3\u003e\n\u003cp\u003eThe sulfate-free, mild cleansing base is formulated for everyday use and is safer for color-treated hair than harsher sulfate shampoos. It gently removes oils and product residue while helping preserve color vibrancy when used as part of a gentle care routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDaily-friendly formula that won’t aggressively strip color or moisture.\u003c\/li\u003e\n  \u003cli\u003eVegan and paraben-free for cleaner ingredient preferences.\u003c\/li\u003e\n  \u003cli\u003eRecommended to follow with the matching conditioner for optimal color care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the scent and ingredient story look like?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo features a signature Nude Peach fragrance—peach nectar with lemon and jasmine highlights—designed to create a spa-like shower experience. The ingredient focus centers on naturally derived coconut water for lightweight hydration plus surfactants chosen for gentle performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNude Peach fragrance combines fruity and floral notes for a refreshing scent.\u003c\/li\u003e\n  \u003cli\u003eCoconut water provides hydration and helps preserve natural volume.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and cruelty for cleaner beauty standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Function of Beauty Straight Hair Shampoo is aimed at people with naturally straight (type 1) hair who want a gentle, everyday cleanser that hydrates without heaviness. It suits fine to medium straight textures, color-treated hair, and anyone seeking a cruelty-free, sulfate-free option to pair with a tailor-made conditioner for smoother, more manageable hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER (AQUA\/EAU), SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, PEG-120 METHYL GLUCOSE DIOLEATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM METHYL ISETHIONATE, COCOS NUCIFERA (COCONUT) FRUIT JUICE, LAURIC ACID, ACRYLATES CROSSPOLYMER-4, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GLYCOL DISTEARATE, PHENOXYETHANOL, PROPOXYTETRAMETHYL PIPERIDINYL DIMETHICONE, SODIUM LAURATE, METHYL GLUCETH-10, CAPRYLYL GLYCOL, POTASSIUM SORBATE, POLYQUATERNIUM-7, TRIDECETH-6, C11-15 PARETH-7, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, HYDROXYPROPYL METHYLCELLULOSE, SODIUM CHLORIDE, SODIUM BENZOATE, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, BENZOIC ACID, DEHYDROACETIC ACID, CITRIC ACID, FRAGRANCE (PARFUM), CITRAL, CITRONELLOL, LIMONENE, LINALOOL, BLUE 1 (CI 42090), RED 33 (CI 17200)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free and safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and gentle, making it suitable for color-treated hair when used as part of a mild care routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Function of Beauty Straight Hair Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for everyday use; adjust frequency based on oiliness, styling products, and personal preference.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Function of Beauty","offers":[{"title":"Default Title","offer_id":51487235735785,"sku":"B0DMX8RCDW","price":60.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/function-of-beauty-straight-shampoo-front-packaging.jpg?v=1783263254","url":"https:\/\/cervaaustralia.com\/products\/function-of-beauty-straight-hair-shampoo-11-oz-sulfate-free-coconut-water-formula-for-lightweight-hydration-frizz-control","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}