{"product_id":"formless-beauty-elevate-mascara-jet-black-vegan-lengthening-volumizing-mascara-water-resistant-glass-tube","title":"Formless Beauty Elevate Mascara — Jet Black vegan lengthening \u0026 volumizing mascara, water-resistant, glass tube","description":"\u003cstrong\u003eFormless Beauty Elevate Mascara is a clean, vegan mascara that builds dramatic length and volume while remaining lightweight and water-resistant.\u003c\/strong\u003e\n\n\u003cp\u003eThis mascara from Formless Beauty by Jenny McCarthy is formulated to boost lash length and thickness without heavy clumps, using plant-derived waxes and conditioning extracts. The shade is a deep jet black that defines lashes for an all-day look, and the formula avoids harsh additives. Packaged in a glass tube rather than conventional plastic, it aims to combine performance with cleaner beauty practices.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create length and volume without clumping?\u003c\/h3\u003e\n\u003cp\u003eThe brush and formula are designed to deposit buildable pigment and lift each lash, so you can layer coats without the spidery look. A blend of natural waxes helps separate and coat lashes evenly for a fuller silhouette.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuildable, non-clumping formulation for multiple coats\u003c\/li\u003e\n\u003cli\u003ePlant-based Candelilla and Carnauba waxes for smooth separation\u003c\/li\u003e\n\u003cli\u003eBrush geometry engineered to lift and fan lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it hold up through a busy day or light moisture?\u003c\/h3\u003e\n\u003cp\u003eElevate Mascara offers water-resistant wear designed to resist smudging and flaking during everyday activities. It’s not marketed as fully waterproof, so it removes more easily with your usual cleanser or makeup remover compared with hard-waterproof mascaras.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWater-resistant finish for prolonged, clean-looking wear\u003c\/li\u003e\n\u003cli\u003eResists flaking while remaining comfortable on lashes\u003c\/li\u003e\n\u003cli\u003eRemoves with regular makeup removers—no extreme scrubbing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat clean and conditioning ingredients are in the formula?\u003c\/h3\u003e\n\u003cp\u003eThe formula emphasizes naturally derived components to condition lashes while adding volume and pigment. Chicory root extract and plant waxes condition and help retain moisture so lashes feel healthier with regular use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChicory root extract to moisturize and support lash flexibility\u003c\/li\u003e\n\u003cli\u003eCandelilla and Carnauba waxes for lift and long-lasting separation\u003c\/li\u003e\n\u003cli\u003eFree from parabens, phthalates, gluten, formaldehyde, and coal-tar dyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this mascara vegan and cruelty-free, and what about packaging?\u003c\/h3\u003e\n\u003cp\u003eYes—this product is vegan and cruelty-free, formulated with plant-derived ingredients and no animal testing. Instead of a standard plastic tube, it’s presented in a more durable glass container to reduce reliance on single-use plastic while keeping the product fresh and recyclable where glass recycling is available.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCertified vegan ingredients and no animal testing\u003c\/li\u003e\n\u003cli\u003eGlass packaging for a sustainable-feeling presentation\u003c\/li\u003e\n\u003cli\u003eDesigned to meet modern clean-beauty standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Formless Beauty Elevate Mascara suits anyone seeking a cleaner, performance-driven mascara—ideal for those who prefer plant-based ingredients and want a visibly lengthened, volumized lash without heavy residue. It’s a good fit for everyday wearers who want strong pigment and conditioning benefits in a more conscious package.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClean lengthening and volumizing action for lift and fullness\u003c\/li\u003e\n\u003cli\u003eDeep black pigment for defined lashes that stand out\u003c\/li\u003e\n\u003cli\u003ePlant-based conditioning ingredients to help maintain lash health\u003c\/li\u003e\n\u003cli\u003eFree from common harsh chemicals and vegan\/cruelty-free\u003c\/li\u003e\n\u003cli\u003eGlass tube packaging for a mindful alternative to plastic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use your regular makeup remover or an oil-based cleanser. It removes with gentle pressure—no harsh rubbing required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Elevate Mascara suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is free from common irritants, but patch testing is recommended for very sensitive eyes or known ingredient allergies.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Formless Beauty","offers":[{"title":"Default Title","offer_id":51487661228265,"sku":"B0FNLNF9CL","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/formless-beauty-elevate-mascara-front-shot.jpg?v=1783286503","url":"https:\/\/cervaaustralia.com\/products\/formless-beauty-elevate-mascara-jet-black-vegan-lengthening-volumizing-mascara-water-resistant-glass-tube","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}