{"product_id":"finesse-self-adjusting-moisturizing-shampoo-13-oz-adaptive-hydration-for-dry-color-treated-hair","title":"FINESSE Self-Adjusting Moisturizing Shampoo 13 oz — adaptive hydration for dry, color-treated hair","description":"\u003cp\u003e\u003cstrong\u003eFINESSE Sel Adjusting Moisturizing Shampoo is a self-regulating shampoo that delivers customized hydration to dry, damaged, or chemically treated hair without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated to replenish moisture and improve manageability, this 13 oz shampoo blends botanical oils and conditioning extracts to restore softness and shine. Its adaptive formula senses the hair's needs to provide targeted hydration from roots to ends while gently cleansing. Free from harsh sulfates, parabens, and heavy silicones, the shampoo aims to preserve natural oils and leave hair feeling resilient and touchable after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the self-adjusting formula protect both dry ends and oily roots?\u003c\/h3\u003e\n\u003cp\u003eThe self-adjusting system balances moisture delivery by responding to varying hydration levels along the hair shaft. Lightweight emollients hydrate brittle ends while milder cleansing agents remove excess oil at the scalp, helping to reduce build-up without overdrying.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdaptive moisturizers target dry areas without adding weight.\u003c\/li\u003e\n  \u003cli\u003eMild surfactants cleanse scalp oil gently.\u003c\/li\u003e\n  \u003cli\u003eConditioning extracts smooth and detangle mid-lengths and ends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help repair and nourish damaged strands?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo combines hydrating botanicals and restorative oils to fortify and soften hair. Ingredients like argan oil, shea butter, and aloe vera work together to improve elasticity and reduce the appearance of frizz and split ends when used regularly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArgan oil for shine and manageability.\u003c\/li\u003e\n  \u003cli\u003eShea butter to restore moisture and softness.\u003c\/li\u003e\n  \u003cli\u003eAloe vera to soothe the scalp and support hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on colored, heat-styled, or curly hair?\u003c\/h3\u003e\n\u003cp\u003eThe gentle, sulfate-free formula is suitable for a range of hair services and textures. It aims to hydrate and protect treated hair while preserving color and curl definition when combined with appropriate styling and conditioning products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated hair when following color-care recommendations.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain curl pattern with improved slip and frizz control.\u003c\/li\u003e\n  \u003cli\u003eSupports heat-styled hair by replenishing lost moisture after styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this shampoo into my routine?\u003c\/h3\u003e\n\u003cp\u003eUse as a regular daily or every-other-day cleanser depending on scalp oiliness and activity level. Apply to wet hair, massage into a lather focusing on the scalp, then rinse and follow with a conditioner or leave-in treatment for best results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, apply a quarter-sized amount or more for longer hair.\u003c\/li\u003e\n  \u003cli\u003eMassage scalp and run through lengths to distribute hydration.\u003c\/li\u003e\n  \u003cli\u003eRinse well and pair with a moisturizing conditioner for added softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: FINESSE Sel Adjusting Moisturizing Shampoo is designed for people with dry, brittle, heat- or chemically-treated hair who want an easy-to-use cleanser that restores softness and balance. It's also a good choice for anyone with mixed needs—such as oilier roots and drier ends—or those seeking a sulfate-free everyday shampoo that leaves hair manageable and smoother to the touch.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethiconol, Ammonium Chloride, Glycerin, Cocamide MEA, Parfum, Carbomer, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Silk Powder (Serica), Hydrolyzed Soy Protein, Hydrolyzed Keratin, Camellia Japonica Seed Oil, PPG-9, PEG-45M, TEA-Dodecylbenzenesulfonate, DMDM Hydantoin, Methylchloroisothiazolinone, Methylisothiazolinone, Mica (CI 77019), Titanium Dioxide (CI 77891), Magnesium Chloride, Magnesium Nitrate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is FINESSE Sel Adjusting Moisturizing Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is made without harsh sulfates, parabens, or silicones for gentler cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it suits color-treated hair when used with proper color-care products and conditioners.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"FINESSE","offers":[{"title":"Default Title","offer_id":51490179678441,"sku":"B082HP1FR8","price":53.56,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/finesse-sel-adjusting-moisturizing-shampoo-front-packaging.jpg?v=1783315005","url":"https:\/\/cervaaustralia.com\/products\/finesse-self-adjusting-moisturizing-shampoo-13-oz-adaptive-hydration-for-dry-color-treated-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}