{"product_id":"fashion-gold-keratin-hair-treatment-150g-formaldehyde-free-brazilian-keratin-for-smooth-frizz-free-hair-up-to-3-uses","title":"Fashion Gold Keratin Hair Treatment — 150g Formaldehyde-Free Brazilian Keratin for Smooth, Frizz-Free Hair (Up to 3 Uses)","description":"\u003cstrong\u003eFashion Gold Keratin Hair Treatment is a formaldehyde-free, at-home Brazilian keratin formula that smooths frizz, restores elasticity, and can deliver multiple salon-style keratin sessions from one 150g bottle.\u003c\/strong\u003e\n\n\u003cp\u003eThis professional-grade keratin system is designed to reproduce a salon-style alisado brasileño at home, using a signature blend that preserves the hair’s natural amino profile while replenishing moisture and protein. The 150g jar contains concentrated product intended for up to three uses depending on hair length and thickness. It combines nourishing botanical oils and plant proteins to rebuild hair fiber, reduce frizz, and leave hair visibly smoother without heavy buildup.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this keratin treatment improve frizzy or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eInstead of stripping or coating hair with harsh chemicals, the Fashion Gold formula works to fill and seal the cuticle with keratin and restorative ingredients that help reduce surface roughness and flyaways. Results emphasize smoother texture, easier styling, and improved manageability over weeks to months when paired with heat activation and proper aftercare.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKerafive-22 technology preserves 22 natural amino acids for deeper fiber repair.\u003c\/li\u003e\n  \u003cli\u003eInca oil and coconut oil add fatty acids to replenish dry strands.\u003c\/li\u003e\n  \u003cli\u003eQuinoa protein supports elasticity and reduces breakage risk.\u003c\/li\u003e\n  \u003cli\u003eFormaldehyde-free formulation minimizes harsh fumes and odor.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this treatment on colored, bleached, or chemically relaxed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this product is formulated to be compatible with previously colored, bleached, relaxed, or naturally textured hair. It focuses on reinforcing and smoothing the hair shaft rather than altering pigment, but results depend on hair condition and prior services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for use after coloration and chemical services when instructions are followed.\u003c\/li\u003e\n  \u003cli\u003eDesigned to reduce breakage and improve fiber resilience on fragile hair.\u003c\/li\u003e\n  \u003cli\u003eWorks on curls and waves as a smoothing\/conditioning protocol, not permanent straightening for all hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow many applications will one 150g jar provide, and what do I need to apply it?\u003c\/h3\u003e\n\u003cp\u003eA single 150g jar typically covers up to three applications for short to medium hair, or fewer for long\/thick hair. Proper application includes a clarifying wash, careful product distribution, blow-drying, and heat sealing with a flat iron to activate the keratin and lock in the smooth finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEstimated uses: up to 3 sessions depending on length and porosity.\u003c\/li\u003e\n  \u003cli\u003eRequired tools: clarifying shampoo, blow dryer, paddle brush, and flat iron.\u003c\/li\u003e\n  \u003cli\u003eFollow aftercare with sulfate-free maintenance shampoo to extend results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients give this treatment its nourishing effect?\u003c\/h3\u003e\n\u003cp\u003eFashion Gold blends plant-based oils with protein concentrates to combine hydration, lipid replacement, and structural support. These components help the product penetrate the cortex and restore flexibility while leaving a glossy, smooth surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInca oil supplies omegas and antioxidants for deep nourishment.\u003c\/li\u003e\n  \u003cli\u003eCoconut oil provides lightweight hydration and sheen without heaviness.\u003c\/li\u003e\n  \u003cli\u003eQuinoa protein helps rebuild keratin bonds and improve elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Fashion Gold Keratin Hair Treatment is aimed at anyone seeking salon-style smoothing and restorative benefits at home—people with frizz-prone, dry, chemically treated, or naturally textured hair who want a formaldehyde-free option. It's suitable for users comfortable performing an at-home professional protocol (clarify, apply, heat-seal) and who plan to protect results with gentle sulfate-free maintenance. If you prefer a minimal-work product, consult a stylist first; for at-home users ready to follow directions, this treatment offers concentrated keratin repair and long-lasting frizz control.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Fashion Gold Keratin treatment formaldehyde-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is marketed as formaldehyde-free while using keratin and botanical oils for smoothing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long do results typically last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: With proper application and sulfate-free aftercare, smoothing effects can last several weeks to months depending on hair type.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Fashion Gold","offers":[{"title":"Default Title","offer_id":51487963414761,"sku":"B0FPDQ5Y5X","price":121.79,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/fashion-gold-front-packaging-jar.jpg?v=1783297553","url":"https:\/\/cervaaustralia.com\/products\/fashion-gold-keratin-hair-treatment-150g-formaldehyde-free-brazilian-keratin-for-smooth-frizz-free-hair-up-to-3-uses","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}