{"product_id":"evo-purple-toning-shampoo-for-blonde-grey-1-fl-oz-travel-size-sulfate-free-neutralizes-brass","title":"EVO Purple Toning Shampoo for Blonde \u0026 Grey — 1 fl oz Travel Size, Sulfate-Free, Neutralizes Brass","description":"\u003cp\u003e\u003cstrong\u003eEVO Fabuloso Platinum Purple Toning Shampoo is a concentrated purple toner in a 1 fl oz travel bottle that gently cleanses and neutralizes brassy, yellow tones in lightened, blonde, and grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for color-treated, lightened, or naturally grey hair, this compact toning shampoo blends violet pigments with sulfate-free cleansing agents and nourishing ingredients to refresh tone without stripping color. Its travel-friendly size makes it easy to maintain cool, neutralized tones between salon visits or while on the go. The formula cleanses, softens, and improves manageability, helping extend the visual life of blonde and silver shades.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassiness and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits violet pigments that counteract warm, yellow, and orange undertones in lightened or grey hair. Regular, controlled use refreshes cool tones and prevents brass from becoming prominent between toning treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize warm undertones for visibly cooler-looking blonde and grey shades.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants gently remove product and environmental buildup without stripping color.\u003c\/li\u003e\n  \u003cli\u003eConcentrated formula allows effective toning in short application times.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it damage color-treated hair or make hair dry?\u003c\/h3\u003e\n\u003cp\u003eEVO formulated this toner with sulfate-free cleansers and nourishing agents to minimize color fade and dryness. Instead of aggressive detergents, it uses gentler cleansing ingredients plus conditioning components to soften and strengthen the hair cuticle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansers help preserve salon color and extend wear.\u003c\/li\u003e\n  \u003cli\u003eNourishing ingredients improve manageability and reduce brittle feel.\u003c\/li\u003e\n  \u003cli\u003eShort application prevents over-toning when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this travel-size toning shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, apply a small amount of the shampoo, lather, and leave on for the recommended short period depending on desired toning intensity. Rinse well and follow with conditioner to lock in softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times weekly or as needed to maintain cool tones.\u003c\/li\u003e\n  \u003cli\u003eAdjust leave-in time based on hair porosity and desired strength of toning.\u003c\/li\u003e\n  \u003cli\u003ePair with a moisturizing conditioner to balance cleansing and hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the 1 fl oz size useful compared to full bottles?\u003c\/h3\u003e\n\u003cp\u003eThe 1 fl oz format is tailored for travel, trial, or occasional toning between salon visits. It’s easy to pack, complies with most airline liquid restrictions, and lets you test the formula before committing to a larger size.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAirline-friendly travel size for short trips and overnight stays.\u003c\/li\u003e\n  \u003cli\u003ePerfect for trialing toning strength without buying a full bottle.\u003c\/li\u003e\n  \u003cli\u003eHandy to keep in gym bags or styling kits to refresh tone on the go.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: EVO Fabuloso Platinum Purple Toning Shampoo suits anyone with lightened, highlighted, blonde, or grey hair who wants to neutralize unwanted warm tones while preserving color. It’s especially helpful for travelers, salon clients seeking between-visit maintenance, and anyone looking to tame brassy hues without harsh sulfates or heavy conditioning buildup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Methyl Gluceth – 20, Peg-12 Dimethicone, Polyquaternium – 10, Parfum, Peg-150 Distearate, Ext. Violet 2 (Ci 60730), Phenoxyethanol, Acrylates Copolymer, Tetrasodium Edta, Panthenol, Citric Acid Vp\/Dmapa Acrylates Copolymer, Hydrolyzed Quinoa, Trideceth-9 Pg-Amodimethicone, Benzoic Acid, Dehydroacetic Acid, Butylene Glycol, Sodium Acetate, Sodium Chloride, Trideceth-12, Isopropyl, Alcohol, Sodium Hydroxide, Potassium Sorbate, Benzalkonium Chloride, Ethylhexylglycerin\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple toning shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times weekly or as needed; adjust leave-on time to control toning strength.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses sulfate-free cleansers and conditioning ingredients to protect color and reduce dryness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"EVO","offers":[{"title":"Default Title","offer_id":51486016930025,"sku":"B089LW2CR6","price":62.14,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/evo-fabuloso-platinum-front-packaging.jpg?v=1783208269","url":"https:\/\/cervaaustralia.com\/products\/evo-purple-toning-shampoo-for-blonde-grey-1-fl-oz-travel-size-sulfate-free-neutralizes-brass","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}