{"product_id":"essie-prima-plum-iridescent-purple-nail-polish-0-46-fl-oz-salon-quality-vegan-color-shift-shimmer","title":"essie Prima Plum Iridescent Purple Nail Polish 0.46 fl oz — Salon-Quality, Vegan, Color-Shift Shimmer","description":"\u003cp\u003e\u003cstrong\u003eessie Prima Plum is a salon-quality, iridescent purple nail polish that shifts between deep plum and violet-blue for a luminous, streak-free manicure in two coats.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePart of essie’s Moonlight Ballet collection, Prima Plum brings a theatrical yet wearable shimmer to at-home manicures. The formula is vegan and free of animal-derived ingredients, delivering rich pigment and a smooth finish when applied with essie’s easy glide brush. Use with an essie base coat and top coat for improved wear and faster dry time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Prima Plum deliver that iridescent, multi-dimensional look?\u003c\/h3\u003e\n\u003cp\u003ePrima Plum contains finely milled pigments that reflect light differently across the nail surface, creating a color-shifting effect from deep purple to violet-blue. The polish lays down evenly thanks to a balanced viscosity that prevents pooling or streaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMulti-reflective pigments for color shift\u003c\/li\u003e\n  \u003cli\u003eMedium-viscosity formula for smooth laydown\u003c\/li\u003e\n  \u003cli\u003eDesigned to look luminous in varied lighting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s the best way to achieve a salon-quality finish at home?\u003c\/h3\u003e\n\u003cp\u003eFor the cleanest result, start with one coat of any essie base coat to protect and even the nail surface. Apply two thin coats of Prima Plum using the easy glide brush, allowing a brief dry interval between coats, then seal with an essie top coat for shine and longer-lasting wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep: clean, file and buff nails, remove oils\u003c\/li\u003e\n  \u003cli\u003eBase: one coat of essie base coat for protection\u003c\/li\u003e\n  \u003cli\u003eColor: two thin coats of Prima Plum for full opacity\u003c\/li\u003e\n  \u003cli\u003eFinish: top coat to lock color and add shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this polish durable and suitable for everyday wear?\u003c\/h3\u003e\n\u003cp\u003eWhen layered with an essie base and top coat, Prima Plum provides long-wearing color and improved chip resistance typical of salon-quality lacquers. Individual wear time depends on daily activities and application technique.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest results when used with essie base and top coats\u003c\/li\u003e\n  \u003cli\u003eBrush design promotes even coverage to reduce chipping\u003c\/li\u003e\n  \u003cli\u003eVegan formula with consistent pigmentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I remove or maintain iridescent shades like Prima Plum?\u003c\/h3\u003e\n\u003cp\u003eIridescent and shimmer polishes remove best with an acetone-based remover or a polish remover formulated for long-wear finishes. For maintenance, refresh the top coat after a few days to restore shine and protect the color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse acetone or long-wear remover for clean removal\u003c\/li\u003e\n  \u003cli\u003eApply top coat mid-week to revive shine\u003c\/li\u003e\n  \u003cli\u003eKeep cuticles moisturized to extend manicure appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prima Plum is ideal for anyone who wants a bold yet elegant nail shade that reads differently in low light and daylight — perfect for special occasions, nights out, or adding a dramatic accent to everyday style. It suits polish lovers who value vegan formulas, high pigment payoff, and an easy-to-use brush for at-home salon results.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats of Prima Plum are recommended?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply two thin coats for full, even coverage; start with an essie base coat and finish with a top coat.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Prima Plum vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. essie Prima Plum is vegan and the brand does not test on animals; it contains no animal-derived ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"essie","offers":[{"title":"Default Title","offer_id":51485994680553,"sku":"B0GT1Y5JJB","price":60.08,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/essie-prima-plum-front-bottle.jpg?v=1783207433","url":"https:\/\/cervaaustralia.com\/products\/essie-prima-plum-iridescent-purple-nail-polish-0-46-fl-oz-salon-quality-vegan-color-shift-shimmer","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}